Month: January 2022

Lucknow University BBA Notes

Business Policy & Strategic Management-II LU BBA 6th Semester NEP Notes

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Unit 1 [Book]
Nature and Scope of Strategic Management VIEW
Concept of Core Competence VIEW
Capability and Organisational Learning VIEW
Management of Strategic Change VIEW
Process of Strategic Planning and Implementation VIEW
Activating Strategies, Strategy and Structure VIEW

 

Unit 2 [Book]
Behavioral Implementation: VIEW
An Overview of Leadership VIEW
VIEW
Corporate Culture VIEW
Corporate Politics and Use of Power VIEW
Functional / Operational Implementation VIEW
An Overview of Functional Strategies VIEW

 

Unit 3 [Book]  
Strategy Evaluation and Control VIEW
  VIEW VIEW
McKinsey’s 7’s Framework VIEW
Balance Scorecard VIEW
Triple Bottom Line, Strategic drift VIEW
Mergers and Acquisitions VIEW
Takeover and Defence Tactics VIEW
Laws for Mergers and Acquisitions in India VIEW
Regulatory Framework of Takeovers in India VIEW
Cross Border Mergers and Acquisitions VIEW

 

Unit 4 Tailoring Strategy to Fit Specific Industry and Company Situations: [Book]
Strategies for Competing in Emerging Industries VIEW
Strategies for Competing in Turbulent, High-Velocity Markets VIEW
Strategies for Competing in Maturing Industries VIEW
Strategies for Competing in Fragmented Industries VIEW
Strategies for Firms in Stagnant or Declining Industries VIEW
Strategies for Sustaining Rapid Company Growth VIEW
Strategies for Industry Leaders VIEW
Strategies for Runner-up Firms VIEW
Strategies for Weak and Crisis Ridden Businesses VIEW
Lucknow University BBA Notes

Corporate Governance and Corporate Social Responsibility LU BBA 6th Semester NEP Notes

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Unit 1 [Book]
Introduction to Corporate Governance VIEW
Significance, Functions of Corporate Governance VIEW
Objectives of Corporate Governance VIEW
Evolution and Development of Corporate Governance in India VIEW
Pillars and Components of Corporate Governance VIEW
Recent Development in Corporate Governance VIEW

 

Unit 2 [Book]
Corporate Governance Theories VIEW
Organizational Theories (including Stewardship, Resource, and Institutional Theory) VIEW
Economic Theories (such as Agency, Finance and Managerial Theory) VIEW
Stakeholder Theory VIEW
Corporate Governance and Corporate Performance guidelines in Companies VIEW
Corporate Governance Case Study VIEW

 

Unit 3 [Book]
Corporate Governance and Corporate Social Responsibility VIEW
Early Roots of Corporate Social Responsibility VIEW
Does Corporate Social Responsibility improve Financial Performance? VIEW
Sustainability and a Stakeholder Perspective of CSR VIEW
Criticism of Corporate Social Responsibility VIEW
Sustainability Reporting VIEW

 

Unit 4 [Book]
Implementing Corporate governance standards in the United States VIEW
Implementing Corporate governance standards in European Union countries VIEW
Implementing Corporate governance standards in emerging countries VIEW
International Aspects of Corporate Social Responsibility VIEW
Stakeholder engagement VIEW
Lucknow University BBA Notes

Entrepreneurship and Family Business-II LU BBA 6th Semester NEP Notes

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Unit 1 [Book]
Understanding Women Entrepreneurship: Concept, Evaluation, Importance and Functions of women entrepreneurship VIEW
Topologies and categories of women entrepreneur VIEW
Entrepreneurship as a Career Option VIEW
Entrepreneurial Leadership VIEW
Types of New Ventures VIEW
Tax implications of various forms of Ventures VIEW
Procedures for Setting up a Business in India VIEW
Creativity and Innovation VIEW VIEW
Bottlenecks to Creativity and innovation VIEW
Disruptive Technology and Generating commercial value from Innovation VIEW
Unit 2 [Book]
Entrepreneurship and Intellectual Property Rights (IPR): VIEW
Patents VIEW VIEW
Trademarks VIEW VIEW
Copyrights VIEW VIEW
Business Plan: Purpose and Contents of a Business Plan VIEW
VIEW
Marketing Plan: VIEW
Need for Marketing Research VIEW VIEW
Industry Analysis VIEW
Competitor Analysis VIEW VIEW
Market Segmentation VIEW VIEW
Target Markets VIEW VIEW
Market Positioning VIEW VIEW
Marketing Mix VIEW VIEW
Marketing Plan VIEW
Market Strategy VIEW
Unit 3 [Book]
Family genogram, Developing Business family genogram VIEW
Using the genogram to identify family scripts and themes VIEW
Circumplex Model of Marriage and Family Systems (understanding Family Cohesion and Family Flexibility) VIEW
Application of Circumplex Model VIEW
Clinical Rating Scale and Developing Circumplex Model VIEW
Unit 4 [Book]
Vrie’s Five Critical phases of Change (Concern, Crisis, Confrontation, Crystallization and Change) VIEW
A model of individual change VIEW
The Process of Change within Family Enterprises VIEW
Understanding the change process in families VIEW
Lucknow University BBA Notes

Consumer Behaviour LU BBA 5th Semester NEP Notes

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Unit 1 Consumer Behaviour
Consumer Behaviour Definition, Nature VIEW
Consumer Behaviour Characteristics, Scope, Relevance VIEW
Consumer Behaviour Application VIEW
**Consumer Behaviour Features & Importance VIEW
Importance of Consumer behaviour in Marketing decisions VIEW
VIEW
Consumer Vs. Industrial Buying Behaviour VIEW
Market Segmentation VIEW VIEW
Bases for Market Segmentation VIEW
Unit 2
Determinants of Consumer Behaviour VIEW
Role of Motivation VIEW
Personality VIEW VIEW VIEW
Self-Concept VIEW
Attention and Perception VIEW
Consumer Learning VIEW
Consumer Attitudes VIEW
Consumer Attitudes Formation and Change VIEW
Consumer Values VIEW VIEW
Consumer Lifestyles VIEW VIEW
External Determinants of Consumer Behaviour:
Influence of Culture and Sub Culture VIEW VIEW
Social Class VIEW
Reference Groups VIEW
Family Influences VIEW
Unit 3
Consumer Decision Making Process: Problem Recognition, methods of problem solving; Pre-purchase search influences, information search; Alternative evaluation and Selection; Outlet selection and Purchase decision VIEW
Compensatory decision rule, Conjunctive decision rule, Lexicographic rule, affects referral, Disjunctive rule VIEW
Unit 4
Post Purchase Behaviour VIEW
Situational Influences VIEW
Cognitive Dissonance VIEW
Diffusion of Innovation, Definition of innovation, Resistance to innovation VIEW
Product characteristics influencing diffusion VIEW
Adoption process VIEW
Consumer Involvement VIEW VIEW
Role of Consumer Involvement VIEW
Customer Satisfaction VIEW VIEW VIEW
Consumer Behaviour in Marketing Strategy VIEW
Technology’s impact on Consumers VIEW VIEW VIEW
Lucknow University BBA Notes

Financial Institutions LU BBA 5th Semester NEP Notes

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Unit 1 Introduction to Financial Institutions [Book]
Introduction to Financial Institutions VIEW
Financial System VIEW
Classification of Financial Institutions VIEW VIEW
Nature and Role of Financial institutions VIEW
Functions of Financial Institutions VIEW

 

Unit 2 Regulatory Structure of Financial Institutions [Book]
Regulatory Structure of Financial Institutions VIEW
SEBI Powers, Role and Functions VIEW
RBI Powers, Role and Functions VIEW VIEW
Role of IRDAI VIEW VIEW

 

Unit 3 Commercial Banks [Book]
Management of Commercial Banks VIEW
Objectives, Functions of Commercial Banks VIEW
Organizational setup of Commercial Banks VIEW
Management of Deposits of Commercial Banks VIEW
Mobilization of Funds of Commercial Banks VIEW
Management of Cash position & Liquidity VIEW VIEW
Nature & Functions of Primary & Secondary Reserves, Considerations influencing reserves VIEW
Management of loan, Advance & other investments Management of income, Prudential norms VIEW
VIEW
Asset-Liability Management in Commercial Banks VIEW

 

Unit 4 Management of Non-Banking Financial Institutions [Book]
Concept, Objectives, Nature, Function NBFI VIEW VIEW
Promotional role of NBFI, Management of fund VIEW
Changing role of NBFI in present environment VIEW
Policies & practices regarding mobilization & Management of funds in NBFCs, their performance VIEW
Types & Functions of Mutual funds, Their Legal & Accounting aspects VIEW
VIEW VIEW
Investment & marketing Strategies of mutual funds VIEW VIEW
Performance review of Mutual funds currently in India VIEW
Lucknow University BBA Notes

Business Laws LU BBA 5th Semester NEP Notes

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Unit 1 Indian Contract Act 1872 [Book]
The Indian Contract Act 1872: Scope of the Act VIEW
Essential of A Valid Contract, Agreement VIEW
Performance of Contracts VIEW
Breach of Contract VIEW
Remedies of Breach of Contract VIEW
Quasi-Contracts VIEW
Contract of indemnity and Guarantee: Meaning and its Distinction VIEW
Rights and Duties of indemnifier VIEW
Indemnified and Surety, Discharge of surety’s liability VIEW
Bailment and Pledge: meaning and distinction VIEW
Rights and Duties of Bailor and Bailee, Pawnor and Pawnee VIEW
Read More
Offer VIEW
Acceptance VIEW
Communication of offer VIEW
Acceptance & Revocation VIEW
Capacity of contract, Free concert: Coercion, Duress & undue influence, Fraud, Misrepresentation, Mistake VIEW
Legality of object VIEW
Contingent Contract VIEW
Unit 2 Sale of Good Act, 1930 [Book]
The Sale of Good Act, 1930 VIEW
Formation of Contract VIEW
Conditions & Warranties VIEW
Rights of an Unpaid Seller VIEW
Performance of the Contract of Sale, Caveat empetor VIEW
Ownership of goods and transfer VIEW
Buyers right VIEW
Unpaid seller and his rights VIEW
Unit 3 Partnership Act 1932 [Book]
Law of Partnership VIEW
Partnership distinguished from similar organization VIEW
Types of partner, Liability of partner VIEW
Duties of partner VIEW
Dissolution of partnership VIEW
Negotiable Instruments Act 1881 Definition, Features, Assumptions VIEW
Promissory Notes, Bill of Exchange, Cheque VIEW
Payments in new courts VIEW
Conditions when bankers must refuse payments VIEW
Negotiations, indorsement VIEW
Holder-in-Due Course VIEW
Dishonour and Discharge of Negotiable Instrument VIEW
VIEW
Endorsements VIEW
Kinds of bills: Their expectancies, Presentment, Dishonour, Compensation VIEW
Hundies & their Kinds VIEW
Unit 4 The Companies Act, 1956 [Book]
The Companies Act, 1956 Nature VIEW
Type of Companies VIEW
Formation of Companies VIEW
Memorandum of Association VIEW
Articles of Association VIEW
Prospectus VIEW VIEW
Share capital VIEW VIEW
Membership VIEW
Meetings VIEW VIEW VIEW
Winding-Up VIEW VIEW
VIEW
Lucknow University BBA Notes

Business Policy & Strategic Management-I LU BBA 5th Semester NEP Notes

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Unit 1 Business policy [Book]
Introduction & Concept of Strategy VIEW
Corporate Policy as a field of study VIEW
Nature, Importance of Business policy VIEW
Purpose and Objective of Business policy VIEW
Chief Executive job VIEW VIEW
Roles and responsibilities of board of Directors VIEW
An overview of Strategic management, its Nature VIEW
Strategic management process VIEW
Formulation of strategy VIEW
Environment, environment scanning VIEW VIEW
Environment appraisal VIEW
Identifying Corporate Competence & Resource VIEW
VIEW

 

Unit 2 Corporate Strategy [Book]
Corporate Strategy VIEW VIEW
Personal and Ethical Values VIEW VIEW
Business ethics VIEW VIEW
Industry structure VIEW VIEW
Reconciling Divergent values VIEW
Modification of values VIEW
Moral Components of corporate strategy VIEW
Community considerations VIEW
Corporate Social Responsibility (CSR) VIEW VIEW

 

Unit 3 [Book]
Corporate Portfolio Analysis VIEW
Competitor Analysis VIEW VIEW
SWOT analysis VIEW
Strategic Audit & Choice VIEW VIEW
Strategic plan VIEW
Routes to Sustainable Competitive advantage (SCA) VIEW
VIEW VIEW

 

Unit 4 [Book]
Strategy Implementation VIEW
Structural Implementation VIEW VIEW
Organisational Design and change VIEW VIEW
VIEW VIEW
Behavioral implementation VIEW VIEW
Leadership VIEW VIEW
Corporate Culture VIEW VIEW
Corporate Politics and use of power VIEW VIEW
VIEW
Functional Implementation: Financial, Marketing VIEW
VIEW VIEW
Operation Personnel (HR) Policies and their integration VIEW
VIEW VIEW
Strategic Evaluation and Control VIEW
VIEW VIEW
Lucknow University BBA Notes

Business Ethics LU BBA 5th Semester NEP Notes

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Unit 1 Business Ethics [Book]
Business Ethics: An Overview, Concept, Nature VIEW VIEW
Evolving ethical values VIEW
Arguments against Business Ethics VIEW
Ethical theories and approaches: The Teleological approach and the Deontological approach VIEW
Universalism vs. Ethical relativism VIEW
Utilitarianism VIEW
Ethical principles in Business VIEW
Ethics and Morality VIEW
Ethical dilemma, Resolving ethical Dilemma VIEW
Ethical Decision making VIEW
Ethical Competency VIEW
Conflict of Interest VIEW
Unit 2 [Book]
Work life in Indian Philosophy VIEW
Indian ethos for work life VIEW
Indian values for the work place VIEW VIEW
Work-life balance VIEW VIEW
VIEW VIEW
Gandhian Philosophy of Wealth Management VIEW
Philosophy of Trusteeship VIEW
Values: Concept & Relevance in Business, Types of values VIEW
Values & ethical behaviour VIEW
Professional values VIEW
VIEW VIEW
Unit 3 [Book]
Application of Business Ethics in the world of business
Intellectual property rights: VIEW VIEW
Designs VIEW VIEW
Patents VIEW VIEW
Trademarks VIEW VIEW
Copyrights VIEW VIEW
Ethics in Marketing (Consumer rights, Advertising, Dumping) VIEW
Ethics in Finance (Financial disclosures, Insider trading, Window dressing) VIEW
Ethics in Information technology and systems usage (Data confidentiality) VIEW
Ethics in Human Resources Management (Whistle blowing, Discrimination) VIEW
Environmental ethics (Carbon trading) VIEW VIEW
Unit 4 [Book]
Corporate Social Responsibility VIEW VIEW
Social Responsibility of business with respect to different stakeholders VIEW
Carroll’s Pyramid of Corporate Social Responsibility VIEW
CSR and Strategy VIEW VIEW
Shareholder theory of the firm, Voluntary guidelines VIEW VIEW
Regulatory mandates for CSR VIEW VIEW
Corporate Governance Concept, Definition VIEW VIEW
Corporations and their characteristics VIEW VIEW
Global Corporate Governance Practices VIEW

 

Lucknow University BBA Notes

Entrepreneurship and Family Business-I LU BBA 5th Semester NEP Notes

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Unit 1 Entrepreneurship [Book]
The evolution of the Concept of entrepreneurship VIEW
John Kao’s Model on Entrepreneurship VIEW
Entrepreneurship Meaning VIEW
Entrepreneurship Objective VIEW
Idea Generation VIEW
Identifying opportunities and Evaluation VIEW VIEW
Building the Team / Leadership VIEW VIEW
Strategic planning for business VIEW VIEW

 

Unit 2 [Book]
Stimulating Creativity VIEW VIEW VIEW
Organisational actions that enhance/Hinder creativity VIEW
Managerial responsibilities VIEW
Creative Teams VIEW VIEW
Sources of Innovation in Business VIEW VIEW
Managing Organizations for Innovation and Positive Creativity VIEW
VIEW

 

Unit 3 Social Entrepreneurship [Book]
Introduction to Social Entrepreneurship, Characteristics VIEW VIEW
Role of Social Entrepreneurs VIEW
Innovation and Entrepreneurship in a Social Context VIEW
Start-Up and Early Stage Venture VIEW VIEW
Business Strategies and Scaling up VIEW VIEW

 

Unit 4 [Book]
The Entrepreneur; Role and personality VIEW VIEW
Family Business Concept, Structure and Kinds of family firms VIEW
Culture and evolution of family firm VIEW
Financing The Entrepreneurial Business VIEW VIEW
Arrangement of funds VIEW
Traditional sources of financing VIEW VIEW
Loan Syndication VIEW
Consortium Finance VIEW
Role played by commercial banks VIEW VIEW
Lucknow University BBA Notes

Role Play and Simulation LU BBA Notes LU BBA 4th Semester NEP Notes

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Unit 1 Role play and simulation [Book]
Introduction of Role play and Simulation VIEW
Difference between Role play and Simulation VIEW
Introduction of Hierarchy in Organization and their roles VIEW VIEW
Unit 2 Role play and Simulation [Book]
Maslow Theory VIEW
Herzberg Two Factor Theory VIEW
Johari Window Model VIEW
Accommodating with real life examples, cases and videos
Unit 3 Instructional Strategies [Book]
Role play, Simulations and Live events at operational level, Middle level and Higher level VIEW
Facilitating and debriefing Simulation games: Facilitator role VIEW
Unit 4 Role Play and Simulation [Book]
The future of Simulation games: Issues and Challenges VIEW
Coping change management VIEW VIEW VIEW
Coping with emerging and instant situations VIEW
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