Tag: marketing automation

Marketing ethics has taken on new dimensions due to the rise of digital platforms, social media, big data, and artificial…

Ethics plays a crucial role in marketing by guiding businesses to conduct their operations with honesty, transparency, and social responsibility.…

Performance Marketing is a digital marketing strategy that focuses on achieving specific, measurable results, such as clicks, leads, or sales,…

Integrated Marketing is a strategic approach that ensures all forms of communication and messages are carefully linked together. At its…

Holistic Marketing is an integrated approach that considers the entire marketing process and its various components as interconnected parts of…

Societal Marketing is a concept that emphasizes the importance of ethical and social responsibility in marketing practices. It extends the…

Marketing refers to the process of promoting and selling products or services, including market research, advertising, and distribution. It focuses…