Retail Management Bangalore North University BBA SEP 2024-25 4th Semester Notes
by | Unit 1 [Book] | |
| Retailing, Introduction, Meaning, Definition, and Importance | VIEW |
| Retail Formats, Store and Non-Store Based Retail Formats | VIEW |
| Role of Retailing in Supply Chain | VIEW |
| Trends in Indian Retail Markets | VIEW |
| Challenges in Retail Industry | VIEW |
| Unit 2 [Book] | |
| Retail Consumer | VIEW |
| Buying Decision Process | VIEW |
| Factors Influencing Retail Consumer Behaviour | VIEW |
| Market Segmentation in Retail | VIEW |
| Targeting and Positioning Strategies | VIEW |
| Customer Relationship Management (CRM) in Retail | VIEW |
| Unit 3 [Book] | |
| Retail Location, Concepts, Meaning, Objectives, Types, Factors, Importance and Challenges | VIEW |
| Site Selection Criteria in Retail | VIEW |
| Store Layout and Design Principles | VIEW |
| Visual Merchandising | VIEW |
| Store Atmosphere and its Impact on Sale | VIEW |
| Unit 4 [Book] | |
| Retail Operations Management | VIEW |
| Retail Store Operations | VIEW |
| Merchandise Management, Meaning, Merchandise Planning Process | VIEW |
| Role of the Buyer in Retail | VIEW |
| Category Management, Concept, Benefits | VIEW |
| Category Captain | VIEW |
| Retail Pricing Strategies, Types of Pricing – Cost-Based, Competition-Based, Value-Based | VIEW |
| Price Adjustments: Markdowns and Clearance Strategies | VIEW |
| Unit 5 [Book] | |
| Retail Strategy Formulation and Implementation | VIEW |
| Branding in Retail | VIEW |
| Franchising | VIEW |
| Private Labels | VIEW |
| E-Retailing | VIEW |
| Omni-channel Retail | VIEW |
| Emerging Trends Retailing | VIEW |
| Legal and Ethical Issues in Retailing | VIEW |