Business Economics Osmania University BCOM 1st Semester 2025-26 Notes

Unit 1
Business Economics, Meaning, Nature, Characteristics, Importance and Role VIEW
Micro Economics, Objectives, Scope VIEW
Macro Economics, Objectives, Scope VIEW
Law of Diminishing Marginal Utility VIEW
Law of Equi-Marginal Utility VIEW
Unit 2
Demand, Meaning, Function, Types of Demand VIEW
Factors Influencing Demand VIEW
Demand Curve VIEW
Law of Demand VIEW
Exceptions to the Law of Demand VIEW
Elasticity of Demand, Concept, Types -Price, Income and Cross Elasticity of Demand VIEW
Measurement of Elasticity VIEW
Arc Method of Price Elasticity of Demand VIEW
Point Methods of Price Elasticity of Demand VIEW
Importance of various Elasticity of Demand VIEW
Unit 3
Law of Supply VIEW
Factors Influencing Supply VIEW
Market Equilibrium VIEW
Consumer Surplus VIEW
Theory of Consumer Behavior VIEW
Utility VIEW
Indifference Curve Analysis VIEW
Unit 4
Production, Concept, Function VIEW
Total Production, Marginal Production, Average Production VIEW
Returns to a Factor VIEW
Law of Variable Proportions VIEW
Law of Returns to Scale VIEW
Isocost VIEW
Isoquants VIEW
Economies and Dis-Economies of Scale VIEW
Unit 5
Cost, Concepts, Theory VIEW
Traditional Approaches of Cost Theory VIEW
Modern Approaches of Cost Theory VIEW
Revenue Curves, Relationship between Total Marginal and Average Revenues VIEW
Break Even Analysis, Meaning, Assumptions, Uses and Limitations VIEW

Basics of Business Economics 1st Semester Osmania University BBA 2025-26 Notes

Unit 1
Business Economics, Meaning, Nature, and Scope, Importance in Decision-making VIEW
Business Economics Relationship with Other Disciplines: Accounting, Finance, Marketing, And Managerial Economics VIEW
Micro vs. Macro Business Economics Perspectives: Differences, Interdependence, and Applications to Business VIEW
Basic Economic Problems of an Economy VIEW
Scarcity, Choice VIEW
Allocation of Resources VIEW
Opportunity Cost VIEW
Incremental Cost VIEW
Marginalism, Concepts and Managerial Significance VIEW
Equi-Marginal Principle, Applications in Business Decision Making VIEW
Unit 2
Demand Concepts VIEW
Determinants of Demand VIEW
Law of Demand VIEW
Movement vs Shift VIEW
Price, Income, and Substitution Effects VIEW
Elasticities of Demand: Price, Income, and Cross Elasticity Measurement and Importance in Business Decisions VIEW
Measurement of Elasticity VIEW
Demand Forecasting, Objectives VIEW
Qualitative and Quantitative Demand Forecasting Methods VIEW
Supply Analysis: Law of Supply VIEW
Supply Determinants VIEW
Supply Elasticity VIEW
Unit 3
Production Function, Short-run and Long-run VIEW
Law of Variable Proportions VIEW
Returns to Scale VIEW
Cost Concepts and Classification: Fixed, Variable, Total, Average, and Marginal Costs, Sunk Cost and Opportunity Cost VIEW
Break-Even Analysis (BEP): Meaning, Significance, and Applications in Business Decisions VIEW
Unit 4
Inflation, Meaning, Types (Demand-pull and Cost-push), and Impact on Business VIEW
National Income Concepts: GDP, GNP, NNP, PCI Basic Understanding and Business Relevance VIEW
Economic Environment of Business: Impact of Macroeconomic Factors (Growth, Trade, Policy) on Business Decisions VIEW
Overview of Economic Reforms: Liberalization, Privatization, and Globalization (LPG) and their Influence on Indian Business VIEW

P7 Managerial Economics BBA NEP 2024-25 2nd Semester Notes

Unit 1
Nature and Scope of Managerial Economics VIEW
Opportunity Cost principle VIEW
Incremental principle VIEW
Equi-Marginal Principle VIEW
Principle of Time perspective VIEW
Discounting Principle VIEW
Uses of Managerial Economics VIEW VIEW
Demand Analysis VIEW
Demand Theory, The concepts of Demand VIEW
Determinants of Demand VIEW
Demand Function VIEW
Elasticity of Demand and its uses in Business decisions VIEW
**Measuring Elasticity of Demand VIEW
Unit 2
Production Analysis: Concept of Production, Factors VIEW
Laws of Production VIEW
Economies of Scale VIEW
**Return to Scale VIEW
Economies of Scope VIEW
Production functions VIEW
Cost Analysis: Cost Concept, Types of Costs VIEW
Cost function and Cost curves VIEW
Costs in Short and Long run VIEW
LAC VIEW
Learning Curve VIEW
Unit 3
Market Analysis/ Structure VIEW
Price-output determination in Different markets, Perfect competition, Monopoly VIEW
Price discrimination under Monopoly, Monopolistic competition VIEW
Duopoly Markets VIEW
Oligopoly Markets VIEW
Different pricing policies VIEW
Unit 4
Introduction to Macro Economics VIEW
National Income Aggregates VIEW VIEW
Concept of Inflation- Inter- Sectoral Linkages:
Macro Aggregates and Policy Interrelationships
Tools of Fiscal Policies VIEW VIEW
Tools of Monetary Policies VIEW
Profit Analysis: Nature and Management of Profit, Function of Profits VIEW
Profit Theories VIEW
Profit policies VIEW

Managerial Economics LU BBA 2nd Semester NEP Notes

Unit 1
Nature and Scope of Managerial Economics VIEW
Opportunity Cost principle VIEW
Incremental principle VIEW
Equi-Marginal Principle VIEW
Principle of Time perspective VIEW
Discounting Principle VIEW
Uses of Managerial Economics VIEW VIEW
Demand Analysis VIEW
Demand Theory, The concepts of Demand VIEW
Determinants of Demand VIEW
Demand Function VIEW
Elasticity of Demand and its uses in Business decisions VIEW
**Measuring Elasticity of Demand VIEW
Unit 2
Production Analysis: Concept of Production, Factors VIEW
Laws of Production VIEW
Economies of Scale VIEW
**Return to Scale VIEW
Economies of Scope VIEW
Production functions VIEW
Cost Analysis: Cost Concept, Types of Costs VIEW
Cost function and Cost curves VIEW
Costs in Short and Long run VIEW
LAC VIEW
Learning Curve VIEW
Unit 3
Market Analysis/ Structure VIEW
Price-output determination in Different markets, Perfect competition, Monopoly VIEW
Price discrimination under Monopoly, Monopolistic competition VIEW
Duopoly Markets VIEW
Oligopoly Markets VIEW
Different pricing policies VIEW
Unit 4
Introduction to Macro Economics VIEW
National Income Aggregates VIEW VIEW
Concept of Inflation- Inter- Sectoral Linkages:
Macro Aggregates and Policy Interrelationships
Tools of Fiscal Policies VIEW VIEW
Tools of Monetary Policies VIEW
Profit Analysis: Nature and Management of Profit, Function of Profits VIEW
Profit Theories VIEW
Profit policies VIEW
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