Approaches to the Study of Business Ethics

Ethical means relating to morals, values, and principles that define what is right and wrong. It involves acting with integrity, honesty, fairness, and responsibility. Ethical behavior respects the rights of others, follows accepted standards, and promotes justice and trust in personal, professional, and social contexts.

Deontological Approach:

The deontological approach emphasizes moral duty over consequences. It holds that certain actions are inherently right or wrong, regardless of outcomes. For instance, lying or breaking a promise is considered unethical, even if it leads to a positive result.

This perspective has strong philosophical and religious roots. Scriptures like the Bhagavad Gita, Quran, and Guru Granth Sahib define moral absolutes, treating ethics as unchanging divine commandments. Similarly, philosopher Immanuel Kant argued that morality must be universal—actions should be judged based on whether they could become a universal law. For example, truthfulness is a principle everyone should follow unconditionally.

Deontology relies on intrinsic moral principles, such as those found in the Ten Commandments or Dharma, to determine right and wrong.

Teleological Approach (Consequentialism):

The teleological approach judges actions based on their outcomes. An act is ethical if it maximizes overall societal welfare, even if the means are questionable. For example, lying to save a life may be justified if it results in greater good.

Philosophers like John Stuart Mill and Jeremy Bentham supported utilitarianism, which measures morality by an action’s net benefit to society. An act is ethical if it creates more happiness than harm—not just for the individual, but for society as a whole.

For instance, breaking a contract may benefit one party but harm societal trust in business dealings. Thus, teleological ethics prioritizes collective well-being over rigid moral rules.

Emotive Approach:

Proposed by A.J. Ayer, the emotive approach argues that moral judgments are subjective expressions of personal emotions rather than universal truths. What one person considers ethical may differ based on feelings and perspectives.

For example, tax evasion may seem acceptable to an individual if they believe the system is unfair, even though society deems it unethical. Similarly, refusing military service may be seen as immoral by society but justified by personal anti-war beliefs.

An extension of this theory is virtue ethics, which focuses on personal integrity, character, and long-term ethical consistency rather than rigid rules. This allows individuals to rely on community standards without complex moral calculations.

Justice Approach:

The justice approach demands fairness, equality, and impartiality in ethical decisions. It opposes discrimination based on caste, gender, religion, or economic status, aligning with constitutional values like those in the Indian Constitution.

In organizations, this means uniform enforcement of rules—whether for a CEO or an entry-level employee. For example, harassment policies should apply equally to all, ensuring unbiased treatment.

This approach upholds the principle that ethical decisions must be free from favoritism, ensuring equitable treatment for all.

Moral-Rights Approach:

This approach emphasizes protecting fundamental human rights, such as those enshrined in the Indian Constitution and the U.N. Declaration of Human Rights. Ethical behavior must respect:

• Right to safety (e.g., protection from hazardous products)

• Right to truth (e.g., no fraudulent business practices)

• Right to privacy (e.g., unauthorized data collection is unethical)

For instance, companies must ensure product safety and truthful advertising to uphold consumer rights. Violations, like privacy breaches, are considered morally unjustifiable.