Business Policy & Strategic Management-I LU BBA 5th Semester NEP Notes

Unit 1 Business policy [Book]
Introduction & Concept of StrategyVIEW
Corporate Policy as a field of studyVIEW
Nature, Importance of Business policyVIEW
Purpose and Objective of Business policyVIEW
Chief Executive jobVIEWVIEW
Roles and responsibilities of board of DirectorsVIEW
An overview of Strategic management, its NatureVIEW
Strategic management processVIEW
Formulation of strategyVIEW
Environment, environment scanningVIEWVIEW
Environment appraisalVIEW
Identifying Corporate Competence & ResourceVIEW
VIEW

 

Unit 2 Corporate Strategy [Book]
Corporate StrategyVIEWVIEW
Personal and Ethical ValuesVIEWVIEW
Business ethicsVIEWVIEW
Industry structureVIEWVIEW
Reconciling Divergent valuesVIEW
Modification of valuesVIEW
Moral Components of corporate strategyVIEW
Community considerationsVIEW
Corporate Social Responsibility (CSR)VIEWVIEW

 

Unit 3 [Book]
Corporate Portfolio AnalysisVIEW
Competitor AnalysisVIEWVIEW
SWOT analysisVIEW
Strategic Audit & ChoiceVIEWVIEW
Strategic planVIEW
Routes to Sustainable Competitive advantage (SCA)VIEW
VIEWVIEW

 

Unit 4 [Book]
Strategy ImplementationVIEW
Structural ImplementationVIEWVIEW
Organisational Design and changeVIEWVIEW
VIEWVIEW
Behavioral implementationVIEWVIEW
LeadershipVIEWVIEW
Corporate CultureVIEWVIEW
Corporate Politics and use of powerVIEWVIEW
VIEW
Functional Implementation: Financial, MarketingVIEW
VIEWVIEW
Operation Personnel (HR) Policies and their integrationVIEW
VIEWVIEW
Strategic Evaluation and ControlVIEW
VIEWVIEW

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