Business Policy & Strategic Management-I LU BBA 5th Semester NEP Notes

25/01/2022 1 By indiafreenotes
Unit 1 Business policy [Book]
Introduction & Concept of Strategy VIEW
Corporate Policy as a field of study VIEW
Nature, Importance of Business policy VIEW
Purpose and Objective of Business policy VIEW
Chief Executive job VIEW VIEW
Roles and responsibilities of board of Directors VIEW
An overview of Strategic management, its Nature VIEW
Strategic management process VIEW
Formulation of strategy VIEW
Environment, environment scanning VIEW VIEW
Environment appraisal VIEW
Identifying Corporate Competence & Resource VIEW
VIEW

 

Unit 2 Corporate Strategy [Book]
Corporate Strategy VIEW VIEW
Personal and Ethical Values VIEW VIEW
Business ethics VIEW VIEW
Industry structure VIEW VIEW
Reconciling Divergent values VIEW
Modification of values VIEW
Moral Components of corporate strategy VIEW
Community considerations VIEW
Corporate Social Responsibility (CSR) VIEW VIEW

 

Unit 3 [Book]
Corporate Portfolio Analysis VIEW
Competitor Analysis VIEW VIEW
SWOT analysis VIEW
Strategic Audit & Choice VIEW VIEW
Strategic plan VIEW
Routes to Sustainable Competitive advantage (SCA) VIEW
VIEW VIEW

 

Unit 4 [Book]
Strategy Implementation VIEW
Structural Implementation VIEW VIEW
Organisational Design and change VIEW VIEW
VIEW VIEW
Behavioral implementation VIEW VIEW
Leadership VIEW VIEW
Corporate Culture VIEW VIEW
Corporate Politics and use of power VIEW VIEW
VIEW
Functional Implementation: Financial, Marketing VIEW
VIEW VIEW
Operation Personnel (HR) Policies and their integration VIEW
VIEW VIEW
Strategic Evaluation and Control VIEW
VIEW VIEW