Tag: Decision Making Process

Osmania University Hyderabad BBA Notes

Organizational Behaviour 2nd Semester Osmania University BBA 2025-26 Notes

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Unit 1 [Book]
Concept, Nature & Scope of Organizational Behaviour VIEW
Multidisciplinary Foundations of Organizational Behaviour (Psychology, Sociology, Anthropology) VIEW
Models of Organizational Behaviour VIEW
Unit 2 [Book]
Personality VIEW
Attitudes, Meaning, Components VIEW
Meaning of Personality Traits Theory VIEW
Johari Window VIEW
Perception VIEW
Attribution VIEW
Perception Perceptual, Nature, Importance Process, Biases VIEW
Bounded Rationality VIEW
Ethical Dilemmas VIEW
Attribution Theories VIEW
Unit 3 [Book]
Motivation VIEW
Motivation Theories:
Maslow Theory VIEW
Theory X/Y VIEW
ERG Theory VIEW
Herzberg Theory VIEW
McClelland Theory VIEW
Vroom VIEW
Goal-Setting Theory of Motivation VIEW
Self-Efficacy Theory of Motivation VIEW
Leadership VIEW
Leadership Styles VIEW
Transactional Leadership VIEW
Transformational Leadership VIEW
Servant Leadership VIEW
Ethical Leadership VIEW
Responsible Leadership VIEW
Unit 4 [Book]
Group Behaviour, Formation Stages, Roles, Norms, Cohesiveness, Team Effectiveness VIEW
Teams VIEW
Cross-Cultural Teams VIEW
Interpersonal Skills VIEW
Conflict in Organizations VIEW
Process of Organizational Conflict VIEW
Unit 5 [Book]
Culture, Definition, Functions VIEW
Hofstede Cultural Dimensions VIEW
Schein’s Model of Organizational Culture VIEW
Change Management, Forces/Drivers of Change VIEW
Resistance Strategies VIEW
Lewin’s Step Model VIEW
Managing Diversity/ Inclusion VIEW
Role of Organizational Behaviour in Digital Era VIEW
Remote Teams VIEW
Ethics and Well-Being in Organizations VIEW
Bangalore City University BBA Notes

Consumer Behaviour Bangalore City University BBA SEP 2024-25 5th Semester Notes

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Unit 1
Consumer Behaviour, Meaning VIEW
Need to Study Consumer Behaviour VIEW
Factors Influencing Consumer Behaviour VIEW
Theories of Consumer Behaviour:
Howard Seth Model of Consumer Behavior VIEW
Nicosia Model of Consumer Behavior VIEW
Economic Mode of Consumer Behavior VIEW
Unit 2
Individual Determinants of Consumer Behaviour VIEW
Consumer Motivation and Needs VIEW
Maslow’s Hierarchy Needs Theory VIEW
Personality VIEW
Self-concept VIEW
Personality Traits and Consumer Behaviour VIEW
Extended Self, Altering Self VIEW
Consumer Perception VIEW
Consumer Positioning, Consumer Perceptual Process, Perceptual Biases VIEW
Learning (Classical Conditioning, Instrumental Conditioning) VIEW
Consumer Attitudes (Attitude Formation, Attitude Change) VIEW
Unit 3
Environmental Determinants of Consumer Behaviour VIEW
Cultural Influences and Consumer Behaviour: (Culture, Sub-culture, Social Class and Cross-Cultural influences) VIEW
Social Class and Consumer Behaviour: Nature of Social Class, Symbols of Status, Social Class categories VIEW
The Role of Family in Consumer Behaviour, Family life Cycle Stages and Consumer Behaviour VIEW
Reference Groups, Types of Reference groups and Consumer Behaviour VIEW
Opinion Leaders, Characteristics of Opinion Leaders VIEW
Innovation and Diffusion of Innovation, Types of Innovation, Product features that affect the adoption VIEW
Diffusion Process VIEW
Adoption Process VIEW
Unit 4
Consumer Decision Making Process: Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post-Purchase Behaviour VIEW
Organisation Buyer Behaviour, Organisational Buyer Characteristics, Factors influencing Organizational Buyer Behaviour, Organizational Buying Decision Process VIEW
Unit 5
The Role of Technology in Consumer Behaviour VIEW
Role of Social Media in Consumer Behaviour VIEW
Consumer Behaviour in the Digital Age (Online Shopping, E-commerce, Mobile Marketing) VIEW
Consumerism VIEW
Green Consumerism VIEW
Ethical Consumption VIEW
Consumer Behaviour in Developing Markets including India VIEW
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