Consumer Behaviour LU BBA 5th Semester NEP Notes

25/01/2022 0 By indiafreenotes
Unit 1 Consumer Behaviour [Book]
Consumer Behaviour Definition, Nature VIEW
Consumer Behaviour Characteristics, Scope, Relevance VIEW
Consumer Behaviour Application VIEW
**Consumer Behaviour Features & Importance VIEW
Importance of Consumer behaviour in Marketing decisions VIEW
Consumer Vs. Industrial Buying Behaviour VIEW
Market Segmentation VIEW VIEW
Bases for Market Segmentation VIEW


Unit 2 [Book]
Determinants of Consumer Behaviour VIEW
Role of Motivation VIEW
Personality VIEW VIEW VIEW
Self-Concept VIEW
Attention and Perception VIEW
Consumer Learning VIEW
Consumer Attitudes VIEW
Consumer Attitudes Formation and Change VIEW
Consumer Values VIEW VIEW
Consumer Lifestyles VIEW VIEW
External Determinants of Consumer Behaviour:
Influence of Culture and Sub Culture VIEW VIEW
Social Class VIEW
Reference Groups VIEW
Family Influences VIEW


Unit 3 [Book]
Consumer Decision Making Process: Problem Recognition, methods of problem solving; Pre-purchase search influences, information search; Alternative evaluation and Selection; Outlet selection and Purchase decision VIEW
Compensatory decision rule, Conjunctive decision rule, Lexicographic rule, affects referral, Disjunctive rule VIEW


Unit 4 [Book]
Post Purchase Behaviour VIEW
Situational Influences VIEW
Cognitive Dissonance VIEW
Diffusion of Innovation, Definition of innovation, Resistance to innovation VIEW
Product characteristics influencing diffusion VIEW
Adoption process VIEW
Consumer Involvement VIEW VIEW
Role of Consumer Involvement VIEW
Customer Satisfaction VIEW VIEW VIEW
Consumer Behaviour in Marketing Strategy VIEW
Technology’s impact on Consumers VIEW VIEW VIEW