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Unit 1 [Book] |
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| Understanding Women Entrepreneurship: Concept, Evaluation, Importance and Functions of women entrepreneurship | VIEW | |
| Topologies and categories of women entrepreneur | VIEW | |
| Entrepreneurship as a Career Option | VIEW | |
| Entrepreneurial Leadership | VIEW | |
| Types of New Ventures | VIEW | |
| Tax implications of various forms of Ventures | VIEW | |
| Procedures for Setting up a Business in India | VIEW | |
| Creativity and Innovation | VIEW | VIEW |
| Bottlenecks to Creativity and innovation | VIEW | |
| Disruptive Technology and Generating commercial value from Innovation | VIEW | |
| Unit 2 [Book] | ||
| Entrepreneurship and Intellectual Property Rights (IPR): | VIEW | |
| Patents | VIEW | VIEW |
| Trademarks | VIEW | VIEW |
| Copyrights | VIEW | VIEW |
| Business Plan: Purpose and Contents of a Business Plan | VIEW | |
| VIEW | ||
| Marketing Plan: | VIEW | |
| Need for Marketing Research | VIEW | VIEW |
| Industry Analysis | VIEW | |
| Competitor Analysis | VIEW | VIEW |
| Market Segmentation | VIEW | VIEW |
| Target Markets | VIEW | VIEW |
| Market Positioning | VIEW | VIEW |
| Marketing Mix | VIEW | VIEW |
| Marketing Plan | VIEW | |
| Market Strategy | VIEW | |
| Unit 3 [Book] | |
| Family genogram, Developing Business family genogram | VIEW |
| Using the genogram to identify family scripts and themes | VIEW |
| Circumplex Model of Marriage and Family Systems (understanding Family Cohesion and Family Flexibility) | VIEW |
| Application of Circumplex Model | VIEW |
| Clinical Rating Scale and Developing Circumplex Model | VIEW |
| Unit 4 [Book] | |
| Vrie’s Five Critical phases of Change (Concern, Crisis, Confrontation, Crystallization and Change) | VIEW |
| A model of individual change | VIEW |
| The Process of Change within Family Enterprises | VIEW |
| Understanding the change process in families | VIEW |
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