Entrepreneurship and Family Business-II LU BBA 6th Semester NEP Notes

25/01/2022 1 By indiafreenotes

Unit 1 [Book]

Understanding Women Entrepreneurship: Concept, Evaluation, Importance and Functions of women entrepreneurship VIEW
Topologies and categories of women entrepreneur VIEW
Entrepreneurship as a Career Option VIEW
Entrepreneurial Leadership VIEW
Types of New Ventures VIEW
Tax implications of various forms of Ventures VIEW
Procedures for Setting up a Business in India VIEW
Creativity and Innovation VIEW VIEW
Bottlenecks to Creativity and innovation VIEW
Disruptive Technology and Generating commercial value from Innovation VIEW
Unit 2 [Book]
Entrepreneurship and Intellectual Property Rights (IPR): VIEW
Trademarks VIEW VIEW
Copyrights VIEW VIEW
Business Plan: Purpose and Contents of a Business Plan VIEW
Marketing Plan: VIEW
Need for Marketing Research VIEW VIEW
Industry Analysis VIEW
Competitor Analysis VIEW VIEW
Market Segmentation VIEW VIEW
Target Markets VIEW VIEW
Market Positioning VIEW VIEW
Marketing Mix VIEW VIEW
Marketing Plan VIEW
Market Strategy VIEW
Unit 3 [Book]
Family genogram, Developing Business family genogram VIEW
Using the genogram to identify family scripts and themes VIEW
Circumplex Model of Marriage and Family Systems (understanding Family Cohesion and Family Flexibility) VIEW
Application of Circumplex Model VIEW
Clinical Rating Scale and Developing Circumplex Model VIEW
Unit 4 [Book]
Vrie’s Five Critical phases of Change (Concern, Crisis, Confrontation, Crystallization and Change) VIEW
A model of individual change VIEW
The Process of Change within Family Enterprises VIEW
Understanding the change process in families VIEW