Product and Brand Management – india free notes.com

Product and Brand Management Bangalore University 5th Semester BBA Notes

by indiafreenotes03/09/202609/09/20260

Unit 1
Meaning and Classification of Products	VIEW
Evolution of the Product Concept	VIEW
Tangible and Intangible Products	VIEW
Product Levels	VIEW
Customer Value Proposition	VIEW
Product Mix	VIEW
Product Line Decisions	VIEW
New Product Development (NPD) Process	VIEW
Innovation Management	VIEW
Design Thinking, Introduction, Meaning and Significance	VIEW

Unit 2
Product Life Cycle Stages and Strategic Implications	VIEW
Product Portfolio Analysis	VIEW
BCG Matrix	VIEW
GE Matrix	VIEW
Managing Product Cannibalization	VIEW
Managing Product Obsolescence	VIEW
Real-World Examples from FMCG and Technology Sectors	VIEW
Product Modification Strategies	VIEW
Product Repositioning Strategies	VIEW

Unit 3
Brand, Meaning, Concept and Types	VIEW
Evolution of Branding	VIEW
Difference between Product and Brand	VIEW
Importance of Branding in Marketing	VIEW
Brand Identity and Brand Image	VIEW
Brand Positioning Strategies	VIEW
Brand Personality	VIEW
Brand Associations	VIEW
Brand Elements, Brand Name, Logo, Symbol, Tagline, And Packaging	VIEW

Unit 4
Brand Equity, Meaning, Sources and Importance	VIEW
Customer-Based Brand Equity (CBBE) Model	VIEW
Brand Awareness	VIEW
Brand Loyalty	VIEW
Perceived Quality	VIEW
Co-Branding	VIEW
Alliances	VIEW
Brand Revitalization	VIEW
Turnaround Strategies	VIEW
Brand Life Cycle	VIEW
Managing Brand Crises in the age of Social-Media	VIEW

Unit 5
Digital and Mobile Consumers	VIEW
Online Buying Behaviour	VIEW
Omni Channel Buying Behaviour	VIEW
Ethical, Green, and Responsible Consumption	VIEW
Influencer Marketing	VIEW
Concept of Neuromarketing	VIEW
Content Marketing	VIEW
Green Branding	VIEW
Ethical Branding	VIEW
Brand Storytelling	VIEW
Online Brand Communities	VIEW
Brand Reputation	VIEW
Crisis Management	VIEW
Ethical Issues in Branding	VIEW

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