Tag: retail marketing techniques

Category Assessment is a critical process in retail category management, where retailers and suppliers evaluate the performance and strategic role…

Category Definition in retail refers to the process of organizing and classifying products into distinct groups or categories that are…

Category Management is a retailer’s strategic approach to organize procurement and merchandising to specific categories of products as individual business…

Category Performance Measures are key metrics used by retailers and category managers to evaluate the success and health of a…

The process of executing strategies and tactics outlined in a category plan to achieve specific objectives. It involves optimizing product…

Category Strategies are comprehensive plans developed by retailers and category managers to maximize the performance of product categories, align them…

Merchandise Organizations refer to businesses engaged in the retailing or wholesaling of goods to consumers or other businesses. These organizations…

Merchandise Planning is a strategic and analytical process used by retailers to ensure that the right product is available at…

Merchandise Sourcing refers to the process retailers and businesses undertake to find and acquire products to sell in their stores…

Procuring Merchandise refers to the process of obtaining goods and products that a business intends to sell to its customers.…