Marketing Management BU BBA Old Syllabus Notes
Unit 1 Marketing {Book} | |
Marketing Definitions, Meaning and Goals | VIEW |
Marketing importance | VIEW |
Concept of Marketing | VIEW |
Approaches to Marketing | VIEW |
Functions of Marketing | VIEW |
Recent Trends in Marketing | VIEW |
E-Business | VIEW |
Tele-Marketing | VIEW |
Mobile Business | VIEW |
Green Marketing | VIEW |
Retailing | VIEW |
Concept Marketing | VIEW |
Virtual Marketing | VIEW |
Unit 2 Marketing Environment {Book} | |
Marketing Environment | VIEW |
Marketing Environment in India | VIEW |
Types of Marketing Environment: Micro Environment | VIEW |
Types of Marketing Environment: Macro Environment | VIEW |
Unit 3 Marketing Mix. {Book} | |
Marketing Mix. | VIEW |
Elements of Marketing Mix | VIEW |
Product | VIEW |
Product Mix | VIEW |
Product Line | VIEW |
Product Life Cycle | VIEW |
Product Planning | VIEW |
New Product Development | VIEW |
Branding | VIEW |
Packing and Packaging | VIEW |
Pricing | VIEW |
Factor Influencing Pricing, Pricing Policy, Methods of Pricing | VIEW |
Physical Distribution | VIEW |
Factors Affecting Distribution Channels | VIEW |
Types of Marketing Channels | VIEW |
Sales Promotion | VIEW |
Promotion | VIEW |
Personal Selling and Advertising | VIEW |
Personal Selling Process | VIEW |
Unit 4 Market Segmentation and Consumer Behaviour {Book} | |
Market Segmentation | VIEW |
Bases of Market Segmentation | VIEW |
Requisites of Sound Market Segmentation | VIEW |
Consumer Behaviour | VIEW |
Factors Influencing Consumer Behaviour | VIEW |
Features and importance of Consumer Behaviour | VIEW |
Types of Consumer Behaviour | VIEW |
Unit 5 Customer Relationship Management {Book} | |
Customer Relationship Management | VIEW |
Role of CRM | VIEW |
Customer Relationship Management Advantages and Disadvantages | VIEW |