Tag: Market Research Methods

Bangalore University B.com Notes

Consumer Behavior and Market Research BU B.Com SEP 5th Sem 2024-25 Notes

indiafreenotesby indiafreenotes1
Unit 1 [Book]
Consumer, Concept, Meaning and TypesVIEW
Consumer v/s CustomerVIEW
Markets, Meaning and ClassificationVIEW
Traditional and Digital Market PlacesVIEW
Consumer Behavior, Definition, Nature, Scope and ImportanceVIEW
Importance of Consumer Behavior in Marketing Decision MakingVIEW
Product PlanningVIEW
BrandingVIEW
PromotionVIEW
Customer Relationship ManagementVIEW
Marketing Research, Meaning, Definition, Scope and ImportanceVIEW
Role of Marketing Research in Business Decision MakingVIEW
Ethical Issues in Marketing ResearchVIEW
Unit 2 [Book]
Diversity of Consumer BehaviourVIEW
Individual Determinants of Consumer BehaviourVIEW
Psychological Determinants of Consumer Behaviour, Motivation, Perception, Learning, Attitude,  BeliefsVIEW
Personal Determinants of Consumer Behaviour, Age & Life-Cycle Stage, Occupation, Income, Life Style, Personality, Self ConceptVIEW
Social and Cultural Determinants of Consumer Behaviour, Family influences, Reference Groups, Opinion Leaders,  Culture, Sub-Culture, Social ClassVIEW
Technology and Contemporary TrendsVIEW
Unit 3 [Book]
Consumer Buying Behaviour, Meaning and TypesVIEW
Buyer RemorseVIEW
Cognitive DissonanceVIEW
Factors influencing Buying DecisionVIEW
Role of Marketers at Each Stage of the Buying ProcessVIEW
Online Consumer Buying BehaviorVIEW
Consumer Journey MappingVIEW
Unit 4 [Book]
Marketing Research ProcessVIEW
Research DesignVIEW
Sampling Methods and ToolsVIEW
Data AnalysisVIEW
Data InterpretationVIEW
Basics of Qualitative and Quantitative AnalysisVIEW
Application of Marketing ResearchVIEW
Product DevelopmentVIEW
Pricing Decision in Product DevelopmentVIEW
Promotion Strategies in Product DevelopmentVIEW
Market SegmentationVIEW
Customer SatisfactionVIEW
Customer RetentionVIEW
Role of Marketing Research in Strategic Planning and Competitive AdvantageVIEW
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