Activating Strategies, Strategy and Structure

10/03/2023 0 By indiafreenotes

Activating Strategies refer to the tactics and actions that organizations use to initiate change and move towards their goals. These strategies can include things like marketing campaigns, process improvements, or new product launches. The goal of activating strategies is to create momentum and get things moving in a positive direction.

Activating Strategies involve the processes and actions taken to operationalize the strategies developed during strategic planning. This phase includes the translation of strategic goals into specific, actionable projects and tasks. It focuses on mobilizing resources, setting timelines, and defining the roles and responsibilities necessary to implement the strategies. Effective activation ensures that strategic plans are not just theoretical but are actively pursued and integrated into the day-to-day operations of the organization, leading to measurable outcomes. This requires a robust implementation framework, clear communication, and continuous monitoring to adjust actions as needed based on performance and external changes.

Strategy, on the other hand, refers to the overall plan that organizations use to achieve their goals. This plan includes things like identifying target markets, developing products or services, and establishing competitive advantages. The strategy is a high-level view of how the organization intends to achieve its long-term goals.

Structure is the way in which an organization is organized to carry out its strategy. This can include things like the division of labor, reporting structures, and decision-making processes. The structure of an organization can have a significant impact on its ability to achieve its goals.

The relationship between strategy and structure is fundamental in organizational management. Strategy refers to the plan an organization adopts to achieve its long-term goals, while structure defines how the organization is arranged to support the execution of these strategies. A well-aligned structure facilitates the efficient execution of strategy by establishing clear lines of authority, communication, and resource allocation. Conversely, a misaligned structure can hinder strategic initiatives, causing inefficiencies and confusion. Effective organizational design often follows strategy—changes in strategy may necessitate structural adjustments to support new directions. This concept is encapsulated in the principle, “structure follows strategy,” highlighting the importance of designing an organizational structure that complements and supports strategic goals.

It’s important for organizations to have a clear understanding of their activating strategies, strategy, and structure in order to be successful. Without effective strategies and a well-designed structure, even the best activating strategies may not lead to long-term success.

There are various types of activating strategies, strategy, and structure that organizations can use depending on their goals and context. Here are some common types:

Activating Strategies:

  • Marketing Strategies:

This includes tactics used to promote products or services, such as advertising campaigns, social media marketing, and content marketing.

  • Operational Strategies:

These are strategies aimed at improving the efficiency and effectiveness of internal processes. This could include process improvements, technology adoption, or supply chain optimization.

  • Innovation Strategies:

These are strategies aimed at creating new products, services, or business models. This could involve investing in research and development, partnering with other organizations, or leveraging emerging technologies.


  • Differentiation Strategy:

This strategy involves creating a unique value proposition for a product or service that sets it apart from competitors. This could involve offering superior quality, features, or customer service.

  • Cost Leadership Strategy:

This strategy involves achieving a competitive advantage through lower costs than competitors. This could involve optimizing processes, sourcing materials more efficiently, or using economies of scale.

  • Focus Strategy:

This strategy involves targeting a specific niche market or customer segment with a unique value proposition. This could involve offering specialized products or services, or tailoring marketing efforts to a specific group.


  • Functional Structure:

This involves organizing the organization around specific functions or departments, such as marketing, finance, or operations.

  • Divisional Structure:

This involves organizing the organization around specific products, services, or geographic regions.

  • Matrix Structure:

This involves combining both functional and divisional structures to create a hybrid organizational structure that leverages the strengths of both.

Key Differences between Activating Strategies, Strategy and Structure

Aspect Activating Strategies Strategy Structure
Focus Execution Planning Organization
Purpose Implement plans Define goals Define hierarchy
Timeframe Short-term Long-term Long-term
Scope Operational Visionary Framework
Outcome Immediate results Future orientation Stability
Flexibility High (adaptive) Moderate Low
Involvement Broad (all levels) Top management Organizational design
Measures Performance metrics Strategic objectives Reporting lines
Change Frequency Frequently Occasionally Rarely
Complexity Task-oriented Conceptual Structural
Resource Allocation Direct application Planning allocation Fixed
Dependency Dependent on strategy Independent

Supports strategy