Activating Strategies, Strategy and Structure

10/03/2023 0 By indiafreenotes

Activating strategies, strategy, and structure are all important concepts in the realm of business and management.

Activating strategies refer to the tactics and actions that organizations use to initiate change and move towards their goals. These strategies can include things like marketing campaigns, process improvements, or new product launches. The goal of activating strategies is to create momentum and get things moving in a positive direction.

Strategy, on the other hand, refers to the overall plan that organizations use to achieve their goals. This plan includes things like identifying target markets, developing products or services, and establishing competitive advantages. The strategy is a high-level view of how the organization intends to achieve its long-term goals.

Structure is the way in which an organization is organized to carry out its strategy. This can include things like the division of labor, reporting structures, and decision-making processes. The structure of an organization can have a significant impact on its ability to achieve its goals.

It’s important for organizations to have a clear understanding of their activating strategies, strategy, and structure in order to be successful. Without effective strategies and a well-designed structure, even the best activating strategies may not lead to long-term success.

There are various types of activating strategies, strategy, and structure that organizations can use depending on their goals and context. Here are some common types:

Activating Strategies:

  1. Marketing Strategies: This includes tactics used to promote products or services, such as advertising campaigns, social media marketing, and content marketing.
  2. Operational Strategies: These are strategies aimed at improving the efficiency and effectiveness of internal processes. This could include process improvements, technology adoption, or supply chain optimization.
  3. Innovation Strategies: These are strategies aimed at creating new products, services, or business models. This could involve investing in research and development, partnering with other organizations, or leveraging emerging technologies.


  1. Differentiation Strategy: This strategy involves creating a unique value proposition for a product or service that sets it apart from competitors. This could involve offering superior quality, features, or customer service.
  2. Cost Leadership Strategy: This strategy involves achieving a competitive advantage through lower costs than competitors. This could involve optimizing processes, sourcing materials more efficiently, or using economies of scale.
  3. Focus Strategy: This strategy involves targeting a specific niche market or customer segment with a unique value proposition. This could involve offering specialized products or services, or tailoring marketing efforts to a specific group.


  1. Functional Structure: This involves organizing the organization around specific functions or departments, such as marketing, finance, or operations.
  2. Divisional Structure: This involves organizing the organization around specific products, services, or geographic regions.
  3. Matrix Structure: This involves combining both functional and divisional structures to create a hybrid organizational structure that leverages the strengths of both.