Category: Lucknow University BBA Notes

Values in marketing refer to the principles and beliefs that guide a company’s marketing efforts. Values are the foundation of…

The internal marketing concept in services marketing is based on the idea that a company’s employees are critical to the…

Customer relationships and loyalties refer to the bond between a business and its customers, which is built through a combination…

Positioning a service in the marketplace is the process of creating a unique and compelling image or identity for the…

Research is an essential component of services marketing, as it provides the foundation for developing effective marketing strategies and tactics.…

Marketing plays a critical role in services organizations, as it is the primary way that these companies communicate with customers…