Category: Lucknow University BBA Notes

Modern approach to marketing is referred to as the marketing concept which has developed gradually passing through different stages called…

I) Individual product decision: a) Product attribute: it consists of the quality, feature, style and design of the product. Quality…

Price is the stimulator that converts the procrastination of buyers into the desired choice, that suggests value that moves someone…

Product Diversification is a strategy employed by a company to increase profitability and achieve higher sales volume from new products.…

Product improvement is the process of making meaningful product changes that result in new customers or increased benefits realized by…

Product Management is the business process of planning, developing, launching, and managing a product or service. It includes the entire…

Personal selling is a very important component of the marketing activity. The success of a business concern depends considerably upon…

Good visuals in a business presentation can range from complex videos to a simple poster. For those presenters who are…

The Extreme Presentation method takes a marketing approach to presentation design: focusing on how to “Sell” your ideas to your…

Presenting information clearly and effectively is a key skill in getting your message across. Today, presentation skills are required in…