November 2020 – Page 5 – india free notes.com

Social Media Marketing Osmania University B.com 4th Semester Notes

by indiafreenotes25/11/202023/08/20251

Unit 1 Social Media Marketing {Book}
Building an online community	VIEW
Social Media Marketing	VIEW
Marketing and building presence on Facebook	VIEW
Marketing and building presence on Twitter	VIEW
Employer branding on LinkedIn	VIEW

Unit 2 Online Advertising on Social Media {Book}
Facebook advertising overview	VIEW
How Facebook ads work	VIEW
How to Create Facebook ads	VIEW
Additional advertising options and best practices for Facebook advertising	VIEW
Marketing and Monetizing on YouTube	VIEW
Customize your YouTube Channel	VIEW
Video optimization on YouTube	VIEW
YouTube Analytics	VIEW

Practice of General Insurance Osmania University B.com 4th Semester Notes

by indiafreenotes25/11/202023/08/20251

Unit 1 General Insurance Policies: {Book}
Introduction to General Insurance		VIEW
Origin of general insurance		VIEW
Classification of General Insurance Companies		VIEW
Indian and International Insurance Market		VIEW
Various roles in Insurance industry		VIEW
Insurance Policy Documents and forms	VIEW	VIEW
Insurance proposals and forms		VIEW
General Insurance Products:
Fire Insurance		VIEW
Marine Insurance		VIEW
Motor Insurance		VIEW
Liability, Personal Accident and Specialty Insurance		VIEW
Engineering and other insurance		VIEW

Unit 2 Underwriting, Premiums, Claims and Insurance Reserves and Accounting: {Book}
Concept of Underwriting, Underwriting Process	VIEW
Underwriting Risk Sharing and its Methods	VIEW
Underwriting Risk Management and Steps	VIEW
Insurance Rating and Premiums	VIEW
Concept of Soft and Hard Insurance markets	VIEW
Concept of Insurance Claim, Understanding the process of claim management	VIEW
Insurance Claims fraud and fraud prevention	VIEW
Insurance Reserves and Accounting	VIEW
Different types of reserves of insurance companies	VIEW
Reserving process followed by insurance companies	VIEW
Insurance Accounting	VIEW

Financial Institutions and Markets Osmania University B.com 3rd Semester Notes

by indiafreenotes25/11/202023/08/20251

Unit 1 Indian Financial System {Book}
Indian Financial System	VIEW
Indian Financial System Components, Functions	VIEW
Indian Financial System Functions	VIEW
Flow of Funds Matrix	VIEW
Financial System and Economic Development	VIEW
Recent Developments in Indian Financial System	VIEW
Weaknesses of Indian Financial System	VIEW

Unit 2 Financial Institutions {Book}
Commercial Banking Types			VIEW
Commercial Banking Functions			VIEW
Lending by Commercial Banks	VIEW	VIEW	VIEW
Commercial Banking Recent Developments			VIEW
Merchant Banking functions		VIEW	VIEW
Venture Capital objectives			VIEW
Private Equity, role in start-ups			VIEW
Hire purchase and leasing		VIEW	VIEW
Non-banking Finance Companies: Types, Functions			VIEW

Unit 3 Money Market {Book}
Money Market		VIEW
Functions of Money Market		VIEW
Organization of Money Market, Dealers, Instruments		VIEW
RBI, Functions, Role of RBI in Money Market	VIEW	VIEW
LAF (Liquidity Adjustment Facility), Repo and Reverse Repo		VIEW
MSF (Marginal Standing Facility)		VIEW
MPC (Monetary Policy Committee): Structure and Functions		VIEW

Unit 4 Debt Market {Book}
Evolution of Debt Markets in India	VIEW
Money Market in India	VIEW
Debt Market in India	VIEW
Instruments and Players in Debt Market: Government Securities, PSU Bonds, Corporate Bonds	VIEW
Securities Trading Corporation of India	VIEW
Primary Dealers in Government Securities	VIEW
Bonds: Types of Bonds	VIEW
Features of Bonds	VIEW
Bond Ratings	VIEW

Unit 5 Equity Market {Book}
Equity Market Meaning	VIEW	VIEW
Development of Equity Culture in India		VIEW
Primary Market		VIEW
IPO		VIEW
FPO		VIEW
Methods of IPO		VIEW
Role of Merchant Bankers in Fixing the Price		VIEW
Red Herring		VIEW
Prospectus		VIEW
Sweat Equity		VIEW
ESOP		VIEW
Rights Issue		VIEW
Secondary Market		VIEW
Meaning and Functions of Stock Exchanges		VIEW
Evolution and Growth of Stock Exchanges		VIEW
Stock Exchanges in India		VIEW
Recent Developments in Indian Stock Exchanges		VIEW
Stock Market Indices		VIEW
SEBI: Objectives and Functions		VIEW

Business Statistics-1 Osmania University B.com 3rd Semester Notes

by indiafreenotes25/11/202023/08/20251

Unit 1 Introduction {Book}
Origin and Development of Statistics, Definition, Importance and Scope, Limitations of Statistics, Distrust of Statistics	VIEW
Statistical Investigation: Planning of Statistical investigation	VIEW
Census and Sampling Methods	VIEW
Collection of Primary and Secondary data	VIEW
Statistical errors and approximation	VIEW
Classification and Tabulation of data	VIEW
Frequency distribution	VIEW

Unit 2 Diagrammatic and Graphic Presentation {Book}
Diagrammatic presentation: One Dimensional and Two-Dimensional Diagrams	VIEW
Pictograms, Cartograms	VIEW
Graphic presentation: Technique of Construction of Graphs	VIEW
Graphs of Frequency Distribution	VIEW
Graphs of Time Series or Histograms	VIEW

Unit 3 Measures of Central Tendency {Book}
Central Tendency: Introduction, Significance	VIEW
Arithmetic Mean	VIEW
Geometric Mean	VIEW
Harmonic Mean	VIEW
Mode	VIEW
Median	VIEW
Quartiles	VIEW
Percentiles	VIEW
Simple and Weighted Averages	VIEW
Uses and Limitations of different Averages	VIEW

Unit 4 Measures of Dispersion, Skewness and Kurtosis {Book}
Measures of Dispersion: Significance, Characteristics	VIEW
Absolute and Relative Measures	VIEW
Range	VIEW
Quartile Deviation	VIEW
Mean Deviation	VIEW
Standard Deviation, Coefficient of Variation	VIEW
Measures of Skewness	VIEW
Karl Pearson’s, Bowley’s Coefficient of Skewness	VIEW
Kelly’s measures of Skewness:	VIEW
Kurtosis Mesokurtosis, Platy kurtosis and Leptokurtosis	VIEW

Unit 5 Correlation {Book}
Meaning, Types, Correlation	VIEW	VIEW	VIEW
Causation Method			VIEW
Scatter Diagram			VIEW
Karl Person’s Coefficient of Correlation			VIEW
Probable Error			VIEW
Interpretation of Coefficient of Correlation			VIEW
Rank Correlation			VIEW
Concurrent Deviation Method			VIEW

Advanced Accounting Osmania University B.com 3rd Semester Notes

by indiafreenotes25/11/202023/08/20251

Unit 1 Partnership Accounts-I {Book}
Partnership	VIEW
Partnership Accounts	VIEW
Partnership Deed	VIEW
Capital Accounts (Fixed and Fluctuating)	VIEW
Admission of a Partner	VIEW
Retirement and Death of a Partner	VIEW

Unit 2 Partnership Accounts-II {Book}
Dissolution of Partnership	VIEW
Insolvency of a Partner	VIEW
Sale to a Company	VIEW

Unit 3 Issue of Shares, Debentures, Underwriting and Bonus Shares {Book}
Issue of Shares at par, Premium and Discount		VIEW
Pro-rata Allotment of Share		VIEW
Forfeiture of Shares		VIEW
Re-issue of Shares		VIEW
Issue of Debentures with Conditions of Redemption		VIEW
Underwriting Meaning Conditions	VIEW	VIEW
Bonus Shares Meaning		VIEW
SEBI Guidelines for Issue of Bonus Shares		VIEW
Accounting of Bonus Shares		VIEW

Unit 4 Company Final Accounts and Profit Prior to Incorporation {Book}
Companies Act, 2013: Structure	VIEW	VIEW
General Instructions for preparation of Balance Sheet	VIEW	VIEW
General Instructions for preparation of Profit and Loss		VIEW
Part-I: Form of Balance Sheet		VIEW
Part-II: Statement of Profit and Loss		VIEW
Preparation of Final Accounts of Companies	VIEW	VIEW
Profits Prior to Incorporation and Accounting treatment		VIEW

Unit 5 Valuation of Goodwill and Shares {Book}
Valuation of Goodwill: Need	VIEW
Methods: Average Profits	VIEW
Super Profit Method	VIEW
Capitalization Method	VIEW
Valuation of Shares: Need	VIEW
Net Asset Methods	VIEW
Yield Value of Methods	VIEW
Fair Value Methods	VIEW

Application of Business Analytics Osmania University B.com 3rd Semester Notes

by indiafreenotes25/11/202017/03/20232

Web Design & Analytics Osmania University B.com 3rd Semester Notes

by indiafreenotes25/11/202023/08/20252

Unit 1 Web Design and Optimizing Conversion Rates {Book}
Understanding Conversion Rate Optimization (CRO)		VIEW
Setting CRO		VIEW
Understanding Target Audience		VIEW
Optimization champion	VIEW	VIEW

Unit 2 Google Analytics {Book}
Getting started with Google Analytics, Core concepts	VIEW
Additional interface features	VIEW
Using Reports:
Audience Reports	VIEW
Acquisition Reports	VIEW
Social reports	VIEW
Behavior reports	VIEW
Track events	VIEW
Conversion reports	VIEW
Additional features

Practice of Life Insurance Osmania University B.com 3rd Semester Notes

by indiafreenotes25/11/202023/08/20251

Unit 1 Introduction to Life Insurance and Types of Life Insurance Policies and Premium Calculation {Book}
Meaning evolution, growth and Principles of Life Insurance, Life Insurance Organizations in India		VIEW	VIEW	VIEW
Competition of Life Insurance				VIEW
Regulation of Life Insurance	VIEW		VIEW	VIEW
Types of Life Insurance Policies Term, Whole Life, Endowment, Unit Linked and with or without Profit Policies				VIEW
Customer Evaluation, Policy Evaluation				VIEW
Pension Insurance Policies				VIEW
Group Insurance Policies				VIEW
Special features of Group Insurance/Super Annuation Schemes				VIEW
Group Gratuity Scheme				VIEW
Computation of Premiums, Meaning of Premium, its calculation				VIEW
Rebates, Mode of Rebates, Large sum assured Rebates				VIEW
Premium Loading, Rider Premiums				VIEW
Computation of Benefits, Surrender value, Paid up value				VIEW

Unit 2 Settlement of claims risk & Underwritings and financial planning & Tax saving {Book}
Settlement of Claims: Intimation Procedure, Documents and Settlement procedures	VIEW	VIEW	VIEW
Underwriting: The need for underwriting		VIEW	VIEW
Guiding principles of Underwriting			VIEW
Factors affecting Insurability			VIEW
Methods of Life Classification			VIEW
Laws affecting Underwriting			VIEW
Financial Planning and Taxation: Savings	VIEW	VIEW	VIEW
Insurance vis-à-vis- Investment in the Units Mutual Funds			VIEW
Capital Markets		VIEW	VIEW
Life Insurance in Individual Financial Planning			VIEW
Implications in IT treatment			VIEW

Fundamentals of Business Analytics Osmania University B.com 3rd Semester Notes

by indiafreenotes25/11/202023/08/20252

Foundation of Digital Marketing Osmania University B.com 3rd Semester Notes

by indiafreenotes25/11/202023/08/20252

Unit 1 Digital Marketing Foundations {Book}
Digital Marketing Foundations		VIEW
Digital Marketing Strategy		VIEW
Exploring Digital Marketing		VIEW
Starting with the Website	VIEW	VIEW
Foundations of Analytics		VIEW
Search Engine Optimization	VIEW	VIEW
Search and Display Marketing		VIEW
Social Media Marketing		VIEW
Video Marketing		VIEW

Unit 2 Optimizing Marketing Emails, Mobile Marketing Foundations and Content Marketing Foundations {Book}
Email Marketing Tools and Setup	VIEW
Email Marketing Segmentation	VIEW
Personalization and Mobile friendly design	VIEW
Content Marketing foundations	VIEW
Blogs for Content Marketing	VIEW
Content Marketing for staying relevant	VIEW
Newsletters for Content Marketing	VIEW
Mobile Marketing foundations	VIEW

Month: November 2020

Social Media Marketing Osmania University B.com 4th Semester Notes

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Management, Concepts, Meaning, Objectives, Nature, Roles, Scope, Process and Significance

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The Iroquois Creation Story by David Cusick

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CRITICAL READING: Framing a Shot

WRITING: Book and Film Review

SPEAKING: Asking for and Giving Information

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