27th March 2021
Channels in Rural communication, Developing effective communication
Promotion mix decision is very important especially for a low involvement product category like FMCG. It is not only the…
Study BBA, BMS, B.Com Syllabus wise Notes
Promotion mix decision is very important especially for a low involvement product category like FMCG. It is not only the…
Rural advertising is increasingly evident throughout the countryside. The majority of advertisements and hoardings are for fertilizers, hybrid seeds, diesel…
Low unit packs were there since long; only denomination is different now. The pioneers in this category were tea and…
One of the ways would be using company delivery mass, which can serve two purposes it can take the products…
Research indicates that only those companies could perform brilliantly that developed multiple distribution centers catering a limited geography. Thus, they…
Mass Media: Mass media with its known and perceived to be efficient cost per contact is the most favorite medium…
TV/Regional Language Channels: Over 75 percent of India’s urban households own a TV set, compared to just one-third of rural…
An objective is the goal or target or aim set to be achieved before commencing a work. It underlines the…
For FMCGs distribution becomes complex. The distributor in the towns needs to have a supply network of hundred plus outlets…
Sales Promotion It is a short term tool adopted by the marketer to increase the sales of the particular product…