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Lucknow University BBA Notes

Decision Sciences LU BBA 7th Semester NEP Notes

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Unit 1 [Book]
Introduction, Advent & Scope of Operations Research VIEW
Operations Research Techniques their fields of specialized applications along with an overview of Different Techniques VIEW
Linear Programming: Introduction, Formulation VIEW
Graphical Method VIEW
Simplex Method VIEW

 

Unit 2 [Book]
Game theory Introduction, definitions VIEW
Two-person Zero Sum Game pay off matrix VIEW
Pure Strategies VIEW
Games with Saddle point VIEW
The Rule of Dominance VIEW
Mixed strategies VIEW
Games without saddle point VIEW

 

Unit 3 [Book]
Transportation problem: Methods for finding initial solution VIEW
North West Corner Method VIEW
Least Cost Method VIEW
Vogel’s Approximation Method VIEW
Optimality Test VIEW
Stepping Stone method VIEW
Modified distribution method (MODI) VIEW

 

Unit 4 [Book]
Introduction & Mathematical Models for Assignment VIEW
Hungarian method of assignment problem VIEW
Special Cases in Assignment Problems:
Maximization case in assignment problem and prohibited assignment VIEW
Unbalanced assignment problem VIEW
Lucknow University BBA Notes

Entrepreneurship and Family Business-II LU BBA 6th Semester NEP Notes

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Unit 1 [Book]
Understanding Women Entrepreneurship: Concept, Evaluation, Importance and Functions of women entrepreneurship VIEW
Topologies and categories of women entrepreneur VIEW
Entrepreneurship as a Career Option VIEW
Entrepreneurial Leadership VIEW
Types of New Ventures VIEW
Tax implications of various forms of Ventures VIEW
Procedures for Setting up a Business in India VIEW
Creativity and Innovation VIEW VIEW
Bottlenecks to Creativity and innovation VIEW
Disruptive Technology and Generating commercial value from Innovation VIEW
Unit 2 [Book]
Entrepreneurship and Intellectual Property Rights (IPR): VIEW
Patents VIEW VIEW
Trademarks VIEW VIEW
Copyrights VIEW VIEW
Business Plan: Purpose and Contents of a Business Plan VIEW
VIEW
Marketing Plan: VIEW
Need for Marketing Research VIEW VIEW
Industry Analysis VIEW
Competitor Analysis VIEW VIEW
Market Segmentation VIEW VIEW
Target Markets VIEW VIEW
Market Positioning VIEW VIEW
Marketing Mix VIEW VIEW
Marketing Plan VIEW
Market Strategy VIEW
Unit 3 [Book]
Family genogram, Developing Business family genogram VIEW
Using the genogram to identify family scripts and themes VIEW
Circumplex Model of Marriage and Family Systems (understanding Family Cohesion and Family Flexibility) VIEW
Application of Circumplex Model VIEW
Clinical Rating Scale and Developing Circumplex Model VIEW
Unit 4 [Book]
Vrie’s Five Critical phases of Change (Concern, Crisis, Confrontation, Crystallization and Change) VIEW
A model of individual change VIEW
The Process of Change within Family Enterprises VIEW
Understanding the change process in families VIEW
Lucknow University BBA Notes

Financial Institutions LU BBA 5th Semester NEP Notes

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Unit 1 Introduction to Financial Institutions [Book]
Introduction to Financial Institutions VIEW
Financial System VIEW
Classification of Financial Institutions VIEW VIEW
Nature and Role of Financial institutions VIEW
Functions of Financial Institutions VIEW

 

Unit 2 Regulatory Structure of Financial Institutions [Book]
Regulatory Structure of Financial Institutions VIEW
SEBI Powers, Role and Functions VIEW
RBI Powers, Role and Functions VIEW VIEW
Role of IRDAI VIEW VIEW

 

Unit 3 Commercial Banks [Book]
Management of Commercial Banks VIEW
Objectives, Functions of Commercial Banks VIEW
Organizational setup of Commercial Banks VIEW
Management of Deposits of Commercial Banks VIEW
Mobilization of Funds of Commercial Banks VIEW
Management of Cash position & Liquidity VIEW VIEW
Nature & Functions of Primary & Secondary Reserves, Considerations influencing reserves VIEW
Management of loan, Advance & other investments Management of income, Prudential norms VIEW
VIEW
Asset-Liability Management in Commercial Banks VIEW

 

Unit 4 Management of Non-Banking Financial Institutions [Book]
Concept, Objectives, Nature, Function NBFI VIEW VIEW
Promotional role of NBFI, Management of fund VIEW
Changing role of NBFI in present environment VIEW
Policies & practices regarding mobilization & Management of funds in NBFCs, their performance VIEW
Types & Functions of Mutual funds, Their Legal & Accounting aspects VIEW
VIEW VIEW
Investment & marketing Strategies of mutual funds VIEW VIEW
Performance review of Mutual funds currently in India VIEW
Lucknow University BBA Notes

Business Policy & Strategic Management-I LU BBA 5th Semester NEP Notes

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Unit 1 Business policy [Book]
Introduction & Concept of Strategy VIEW
Corporate Policy as a field of study VIEW
Nature, Importance of Business policy VIEW
Purpose and Objective of Business policy VIEW
Chief Executive job VIEW VIEW
Roles and responsibilities of board of Directors VIEW
An overview of Strategic management, its Nature VIEW
Strategic management process VIEW
Formulation of strategy VIEW
Environment, environment scanning VIEW VIEW
Environment appraisal VIEW
Identifying Corporate Competence & Resource VIEW
VIEW

 

Unit 2 Corporate Strategy [Book]
Corporate Strategy VIEW VIEW
Personal and Ethical Values VIEW VIEW
Business ethics VIEW VIEW
Industry structure VIEW VIEW
Reconciling Divergent values VIEW
Modification of values VIEW
Moral Components of corporate strategy VIEW
Community considerations VIEW
Corporate Social Responsibility (CSR) VIEW VIEW

 

Unit 3 [Book]
Corporate Portfolio Analysis VIEW
Competitor Analysis VIEW VIEW
SWOT analysis VIEW
Strategic Audit & Choice VIEW VIEW
Strategic plan VIEW
Routes to Sustainable Competitive advantage (SCA) VIEW
VIEW VIEW

 

Unit 4 [Book]
Strategy Implementation VIEW
Structural Implementation VIEW VIEW
Organisational Design and change VIEW VIEW
VIEW VIEW
Behavioral implementation VIEW VIEW
Leadership VIEW VIEW
Corporate Culture VIEW VIEW
Corporate Politics and use of power VIEW VIEW
VIEW
Functional Implementation: Financial, Marketing VIEW
VIEW VIEW
Operation Personnel (HR) Policies and their integration VIEW
VIEW VIEW
Strategic Evaluation and Control VIEW
VIEW VIEW
Lucknow University BBA Notes

Entrepreneurship and Family Business-I LU BBA 5th Semester NEP Notes

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Unit 1 Entrepreneurship [Book]
The evolution of the Concept of entrepreneurship VIEW
John Kao’s Model on Entrepreneurship VIEW
Entrepreneurship Meaning VIEW
Entrepreneurship Objective VIEW
Idea Generation VIEW
Identifying opportunities and Evaluation VIEW VIEW
Building the Team / Leadership VIEW VIEW
Strategic planning for business VIEW VIEW

 

Unit 2 [Book]
Stimulating Creativity VIEW VIEW VIEW
Organisational actions that enhance/Hinder creativity VIEW
Managerial responsibilities VIEW
Creative Teams VIEW VIEW
Sources of Innovation in Business VIEW VIEW
Managing Organizations for Innovation and Positive Creativity VIEW
VIEW

 

Unit 3 Social Entrepreneurship [Book]
Introduction to Social Entrepreneurship, Characteristics VIEW VIEW
Role of Social Entrepreneurs VIEW
Innovation and Entrepreneurship in a Social Context VIEW
Start-Up and Early Stage Venture VIEW VIEW
Business Strategies and Scaling up VIEW VIEW

 

Unit 4 [Book]
The Entrepreneur; Role and personality VIEW VIEW
Family Business Concept, Structure and Kinds of family firms VIEW
Culture and evolution of family firm VIEW
Financing The Entrepreneurial Business VIEW VIEW
Arrangement of funds VIEW
Traditional sources of financing VIEW VIEW
Loan Syndication VIEW
Consortium Finance VIEW
Role played by commercial banks VIEW VIEW
Lucknow University BBA Notes

Quantitative Techniques-II LU BBA 4th Semester NEP Notes

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Unit 1 Differential Calculus: {Book} No Update

 

Unit 2 Integral Calculus {Book} No Update

 

Unit 3 Probability {Book}
Probability Definition VIEW
Objective and Subjective Approaches VIEW
Addition and Multiplication theorem of probability VIEW
Conditional probability VIEW
Baye’s theorem VIEW
Probability distribution VIEW
Binominal Distribution VIEW
Poisson Distribution VIEW
Normal Distribution VIEW

 

Unit 4 {Book}
Sampling VIEW
Sampling Distribution VIEW
Sampling Process VIEW
Sampling Techniques:
Probability Sampling VIEW
Non-Probability Sampling VIEW
Sample Size Decision VIEW
Hypothesis VIEW VIEW
Null Hypothesis & Alternative Hypothesis VIEW VIEW
Type-I & Type-II Errors VIEW
Hypothesis Testing: Z-Test & T-Test VIEW VIEW
Lucknow University BBA Notes

Computer & IT Applications-II LU BBA 3rd Semester NEP Notes

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Unit 1 {Book} Practical Knowledge, No Update

 

Unit 2 {Book} Practical Knowledge, No Update

 

Unit 3 {Book} Practical Knowledge, No Update

 

Unit 4 Database {Book}
Introduction to Database VIEW
Database Management System VIEW
Database Models VIEW
Type of Databases VIEW
Introduction to MS-Access VIEW
Creation of database tables, Data types VIEW
Basic query and report generation VIEW
Lucknow University BBA Notes

Operations Management LU BBA 3rd Semester NEP Notes

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Unit 1 {Book}
Nature and Scope of Production & Operation management VIEW
The transformation process VIEW
Production analysis  and Production planning VIEW
Production functions VIEW
Objective and functions of production management VIEW
Responsibilities of the Production manager VIEW
Types of manufacturing processes VIEW
Plant layout VIEW VIEW
Plant location VIEW VIEW
Routing, Scheduling VIEW VIEW
Assembly line balancing VIEW
Production Planning and Control (PPC) VIEW

 

Unit 2 {Book}
Facility Location Planning VIEW VIEW
Layout planning VIEW
Materials management; its scope and importance VIEW
Purchasing function and procedure VIEW
store-keeping VIEW VIEW
Material planning function VIEW
Inventory control VIEW
Relevant costs, economic lot size, reordering point, Buffer stock VIEW VIEW
ABC analysis VIEW VIEW
Economic Order Quantity (EOQ) Model VIEW

 

Unit 3 {Book}
Productivity definition and concept, Factors affecting productivity VIEW VIEW
Productivity measurement VIEW
Productivity improvements VIEW
New Product development and design VIEW
Stages of product development VIEW
Conjoint Analysis VIEW
Techniques of product development (standardization. Simplification and Specialization VIEW
Automation VIEW

 

Unit 4 {Book}
Development of efficient work methods VIEW
Material flow process chart, Manflow process chart VIEW
Principles of motion economy VIEW
Comparison of alternate work methods VIEW
Maintenance of production facilities VIEW VIEW VIEW
Quality control and inspection VIEW
Cost of quality VIEW
TQM VIEW
Quality Standards ISO 9000 VIEW
Sampling inspection VIEW
Control charts for attributes and variables charts VIEW
Lucknow University BBA Notes

Marketing Management LU BBA 3rd Semester NEP Notes

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Unit 1 {Book}
Introductory Concept of Marketing VIEW VIEW
Difference Between Marketing and Selling VIEW
Modern Marketing concept VIEW
Marketing mix VIEW VIEW
Market Segmentation VIEW VIEW
Marketing Planning VIEW VIEW
Marketing Strategy & Marketing Approaches VIEW
Extra Topic
4P’s of Marketing VIEW
4C’s of Marketing VIEW
Orientation of a Marketing firm VIEW

 

Unit 2 {Book}
Consumer Behaviour: Concept of consumer behaviour VIEW VIEW
Buying motives VIEW
Study of Consumer Behaviour and Motivational VIEW VIEW
Market Research its Types VIEW
Market Research Nature, Scope VIEW
Market Research Role VIEW
Method of conducting marketing research VIEW
Sales promotion VIEW
Advertising VIEW
Factors influencing Consumer behavior VIEW

 

Unit 3 {Book}
Product Management VIEW
Nature and Scope of product Policy Decisions VIEW
Product Mix VIEW
Product Line VIEW VIEW
Product Life cycle VIEW
Product Planning and Development VIEW VIEW
Product Diversification VIEW
Product Improvement VIEW
Branding VIEW VIEW VIEW
Trade Marks VIEW VIEW
Packaging VIEW
Product Pricing Concept VIEW
Nature and Scope of Product Pricing Decisions VIEW VIEW
Price Policy considerations VIEW
Objectives of pricing VIEW
Strategies of pricing VIEW

 

Unit 4 {Book}
Distribution Management VIEW VIEW
Marketing Communication VIEW VIEW
Decisions relating to channels of Distribution management of Physical distribution VIEW
Sales Promotion VIEW VIEW VIEW
Sales Planning and Forecasting VIEW VIEW
Management of Sales force VIEW
Analysis of Sales performance VIEW VIEW
Marketing of Services VIEW VIEW
Functions of Distribution channel VIEW
Factors influencing Distribution channel VIEW
Integrated Marketing Communication VIEW VIEW
Lucknow University BBA Notes

Financial Management LU BBA 3rd Semester NEP Notes

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Unit 1 {Book}
Introduction to Financial Management: Concept of Financial Management VIEW
Finance functions VIEW
Objectives of Financial management VIEW
Profitability vs. Shareholder wealth maximization VIEW
Time Value of Money VIEW VIEW
Compounding, Discounting Principle VIEW
Investment Decisions:
Capital Budgeting VIEW
Payback Method VIEW
NPV Method VIEW
IRR Method VIEW
ARR Method VIEW

 

Unit 2 {Book}
Financing Decision VIEW
Capitalization Concept, Basis of Capitalization VIEW
Consequences and Remedies of Over Capitalization VIEW
Consequences and Remedies of Under Capitalization VIEW
Cost of Capital VIEW
WACC VIEW
Determinants of Capital structure VIEW VIEW
Capital Structure Theories VIEW

 

Unit 3 {Book}
Dividend Decision: Concept and Relevance of Dividend decision VIEW
Dividend Models-Walter’s Gordon’s and MM Hypothesis VIEW
Dividend policy VIEW
Determinants of Dividend policy VIEW

 

Unit 4 {Book}
Management of Working Capital VIEW
Concepts of Working capital VIEW
VIEW
Approaches to the financing of Current Assets VIEW
Management of different Components of Working Capital:
Cash Management VIEW
Receivables Management VIEW
Inventory Management VIEW
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