Marketing Management LU BBA 3rd Semester NEP Notes
25/01/2022 1 By indiafreenotes| Unit 1 {Book} | ||
| Introductory Concept of Marketing | VIEW | VIEW |
| Difference Between Marketing and Selling | VIEW | |
| Modern Marketing concept | VIEW | |
| Marketing mix | VIEW | VIEW |
| Market Segmentation | VIEW | VIEW |
| Marketing Planning | VIEW | VIEW |
| Marketing Strategy & Marketing Approaches | VIEW | |
| Extra Topic | ||
| 4P’s of Marketing | VIEW | |
| 4C’s of Marketing | VIEW | |
| Orientation of a Marketing firm | VIEW | |
| Unit 2 {Book} | ||
| Consumer Behaviour: Concept of consumer behaviour | VIEW | VIEW |
| Buying motives | VIEW | |
| Study of Consumer Behaviour and Motivational | VIEW | VIEW |
| Market Research its Types | VIEW | |
| Market Research Nature, Scope | VIEW | |
| Market Research Role | VIEW | |
| Method of conducting marketing research | VIEW | |
| Sales promotion | VIEW | |
| Advertising | VIEW | |
| Factors influencing Consumer behavior | VIEW | |
| Unit 3 {Book} | |||
| Product Management | VIEW | ||
| Nature and Scope of product Policy Decisions | VIEW | ||
| Product Mix | VIEW | ||
| Product Line | VIEW | VIEW | |
| Product Life cycle | VIEW | ||
| Product Planning and Development | VIEW | VIEW | |
| Product Diversification | VIEW | ||
| Product Improvement | VIEW | ||
| Branding | VIEW | VIEW | VIEW |
| Trade Marks | VIEW | VIEW | |
| Packaging | VIEW | ||
| Product Pricing Concept | VIEW | ||
| Nature and Scope of Product Pricing Decisions | VIEW | VIEW | |
| Price Policy considerations | VIEW | ||
| Objectives of pricing | VIEW | ||
| Strategies of pricing | VIEW | ||
| Unit 4 {Book} | |||
| Distribution Management | VIEW | VIEW | |
| Marketing Communication | VIEW | VIEW | |
| Decisions relating to channels of Distribution management of Physical distribution | VIEW | ||
| Sales Promotion | VIEW | VIEW | VIEW |
| Sales Planning and Forecasting | VIEW | VIEW | |
| Management of Sales force | VIEW | ||
| Analysis of Sales performance | VIEW | VIEW | |
| Marketing of Services | VIEW | VIEW | |
| Functions of Distribution channel | VIEW | ||
| Factors influencing Distribution channel | VIEW | ||
| Integrated Marketing Communication | VIEW | VIEW | |
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