Cohesion and Coherence

Cohesion

Cohesion is the grammatical and lexical linking within a text or sentence that holds a text together and gives it meaning.

From a language point of view a text uses certain conventions that help to make a text cohesive.

The topic of the text enables the writer to select from a lexical set of related words.

We can also use grammatical features to allow the reader to comprehend what is being referred to throughout the text. Let’s look at these in a little more details.

We can repeat key content words throughout the piece of writing. This helps the reader know who or what is being referred to.

Writers also use similar related words that form part of a lexical chain. An example of this is when describing a festival, the writer may use words such as celebration, party and festivity, or fancy dress, costumes and masks. Reference words (such as it, they or them) also may be part of a lexical chain.

A good writer tends to use the same tense to hold the text together. This helps to make the text more comprehensible for the reader, rather than jumping from one tense to another.

Writers use linking words to allow the reader to predict the information that is coming also helps the reader. These might be related to time; e.g. ‘an hour later’ or sequence; e.g. ‘before that’.

Words are sometimes left out because the meaning is clear from a previous sentence or clause. This is called ellipsis. For example, “I love horror movies!” might get an answer “I don’t.” which is short for “I don’t like horror movies.”

Coherence

From a communicative point of view however, we need to examine the overall communicative aspect of a piece of writing. This involves other skills which relate to the overall organization and message of the text.

A written text usually has some kind of logic or coherence which allows the reader to follow the intended message. This may reflect the writer’s reason for writing or their line of thought. If a written text lacks these features it may cause a strain on the reader.

Writing also involves knowledge of the genre of texts (writing in such a way that is typical of the style, construction and choice of language, for example: email writing).

When we understand the audience and purpose of the text we are writing we can use the conventions of genre to make it easy to read.

The final consideration for a writer is the register or the actual language we use with a particular group of people. For example, when writing an academic essay, we use formal language related to the topic and assume it is shared by the intended recipients.

Business Statistics University of Mumbai BMS 1st Sem Notes

Unit 1 Introduction to Statistics {Book}
Functions/Scope, Importance, Limitations of Statistics VIEW
Data: Relevance of data in Current scenario VIEW
Types of Date: VIEW
Primary Data: Census vs Samples VIEW
Method of Primary data collection VIEW
Secondary Data: Merits, Limitations, Sources VIEW
Presentation of Data: Classification, frequency distribution, Discrete & continuous VIEW
Data Tabulation VIEW
Graph:
Frequency Table VIEW
Bar Diagram, Histogram VIEW
Pie chart VIEW
Ogives VIEW
Measures of Central Tendency:
Mean (AM, Weighted, Combined) VIEW
Median (Calculation and graphical using ogives) VIEW
Mode (Calculation and Graphical using Histogram) VIEW
Comparative analysis of all measures of central Tendency VIEW

 

Unit 2 Measures of Dispersion, Co-relation and Linear Regression {Book}
Measures of Dispersion:
Range and co-efficient of Range VIEW
Quartiles, Quartile Deviation and Quartile co-efficient VIEW
Mean deviation with mean, Co-efficient of mean deviation VIEW
Standard deviation with co-efficient of Variance VIEW
Skewness VIEW
Kurtosis VIEW
Co-Relation:
Karl Pearson & Rank co-relation VIEW
Linear Regression:
Least Square Method VIEW

 

Unit 3 Time Series and Index Number {Book}
Time Series:
Least Square Method VIEW
Moving average Method VIEW
Determination of Season VIEW
Index Number: VIEW
Unweighted, Weighted Aggregate Method: Simple, Weighted average of Price Relatives VIEW
Chain based index Numbers VIEW
Base Shifting, Splicing and Deflating VIEW
Cost of Living Index Number VIEW

 

Unit 4 Probability and Decision Theory {Book}
Probability VIEW
Types VIEW
Concept of Sample space, Event VIEW
Addition and Multiplication laws of Probability VIEW
Conditional Probability VIEW
Baye’s Theorem VIEW
Expectation & Variance VIEW
Concept of Probability distribution VIEW
Decision Theory: Acts, State of Nature event VIEW
Pay offs, opportunity loss VIEW
Decision making under certainty, uncertainty, Risk VIEW
Non-Probability:
Maximax, Maximin, Minimax, Regret, Laplace & Hurwicz VIEW
Probabilistic (Decision making under risk): EMV, EOL, EVPI VIEW
Decision Tree VIEW

 

Business Communication I University of Mumbai BMS 1st Sem Notes

Unit 1 {Book}  
Communication Meaning, Concept and Process VIEW
Emergence of Communication as a Key Concept in the Corporate and Global World VIEW
Impact of Technological Advancement on Communication VIEW
Objective of Communication VIEW
Communication Channels VIEW
Vertical Communication VIEW
Horizontal Communication VIEW
Diagonal Communication VIEW
Grapevine Communication VIEW
Verbal Communication Meaning and Characteristics VIEW
Non-Verbal Communication Meaning and characteristics VIEW
Business Etiquettes VIEW
Telephone, SMS Communication and Facsimile Communication (FAX) VIEW
Computers and e-Communication Video VIEW
Satellite Conferencing VIEW

 

Unit 2 {Book}  
Barriers to Communication VIEW
Way to Overcome Communication Barriers VIEW
Listening, Importance of Listening Skills VIEW
Cultivating Good Listening Skills VIEW
Business Ethics Meaning and Importance VIEW
Interpretation VIEW
Personal Integrity at the Workplace VIEW
Business Ethics and Media VIEW
Computer Ethics VIEW
Corporate Social Responsibility VIEW

 

Unit 3 {Book}  
Business Letter Writing: Theory, Parts and Structure VIEW
Business Letter Writing Layout VIEW
Principles of Effective Letter Writing VIEW
Principles of Effective email Writing VIEW
Personnel correspondence Statement of Purpose VIEW
Job Application Letter and Resume VIEW
Letter of Acceptance of Job Offer VIEW
Letter of Resignation VIEW

 

Unit 4 {Book}  
Paragraph Writing VIEW
Cohesion and Coherence VIEW
Data Interpretation VIEW

 

Business Economics I University of Mumbai BMS 1st Sem Notes

Unit 1 {Book}
Business Economics Meaning and Scope VIEW
Importance of Business Economics VIEW
Basic Tools Business Economics VIEW
Basic Economic Relations VIEW
Average and Marginal Cost VIEW
Use of Marginal Analysis in Decision Making VIEW
Market Demand VIEW
Market Supply VIEW
Equilibrium Price VIEW
Shifts in the Supply and Demand Curve VIEW

 

Unit 2 {Book}
Nature of Demand Curve Under Different Markets VIEW
Elasticity of Demand: Meaning, Types and Significance VIEW
Measurement of Elasticity of Demand VIEW
Relationship between Elasticity of Demand and Revenue VIEW
Demand Estimation and Forecasting VIEW
Demand Estimation VIEW
Methods of Demand Estimation VIEW

 

Unit 3 {Book}
Production Function VIEW
Short Run Analysis with Law of Variable Proportion VIEW
Short Run Production Function with Two Variable Inputs VIEW
Least Cost Combination of Inputs VIEW
Long Run Production Function VIEW
Laws of Returns to Scale VIEW
Expansion Path VIEW
Economies and Diseconomies of Scale VIEW
Cost Concept: Accounting and Economic Costs, Implicit and Explicit cost, Fixed and Variable Costs, Total Cost, Marginal Cost and Average Cost VIEW
Cost Output Relationship in Short Run and Long Run VIEW
Long Run Average Cost (LAC) VIEW
Learning Curve VIEW
Break Even Analysis VIEW

 

Unit 4 {Book}
Short Run Equilibrium of a Competitive Firm and of Industry VIEW
Monopoly: Short Run and Long Run Equilibrium of a Firm Under Monopoly VIEW
Monopolistic Competition VIEW
Equilibrium of a Firm under Monopolistic Competition VIEW
Role of Advertising under Monopolistic Competition VIEW
Oligopolistic Competition VIEW
Key Attributes of Oligopoly VIEW
Collusive and Non-Collusive Oligopoly VIEW
Price Rigidity, Cartels and Price Leadership Model VIEW

 

Unit 5 {Book}
Cost Oriented Pricing Method VIEW
Marginal Cost Pricing VIEW
Discriminatory Pricing VIEW

 

Principles of Marketing University of Mumbai BMS 2nd Sem Notes

Unit 1 Introduction to Marketing {Book}
Marketing Definition, Features, Advantages VIEW
Nature and Scope of Marketing VIEW
Importance of Marketing VIEW
The 4P’s Marketing VIEW
The 4C’s Marketing VIEW
Marketing v/s Selling VIEW
Marketing as activity VIEW
Marketing as function VIEW
Concept of Marketing: Need, Wants and Demands, Transactions, Transfer and exchanges VIEW
Orientations of a firm: Production concept, Product concept, Selling and Marketing, Social Marketing, Holistic Marketing VIEW

 

Unit 2 Marketing Environment, Research and Consumer Behavior {Book}
The micro environment of Business VIEW
Management Structure, Marketing in which a firm operates, Competitors and Stakeholders VIEW
Marketing Channels VIEW
Macro environment: Political factors, Economic factors, Socio Cultural Factors, Technological Factors (PEST Analysis) VIEW
Marketing research: Meaning, Features VIEW
Marketing research Importance, Process, Scope VIEW VIEW
Types: Product research, Sales Research, Consumer/Customer Research, Production Research VIEW
MIS Meaning, Features and Importance VIEW VIEW VIEW
Consumer Behavior: Meaning, Features, Importance VIEW VIEW
Factors affecting Consumer Behavior VIEW VIEW

 

Unit 3 Marketing Mix. {Book}
Marketing Mix, Elements of Marketing Mix VIEW
Product VIEW
Product Mix VIEW
Product line VIEW
Product Lifecycle VIEW
Product planning VIEW
New Product Development VIEW
Failure of New Product VIEW
Levels of Product VIEW
Branding VIEW VIEW
Packing and Packaging Role and Importance VIEW
Pricing objectives VIEW VIEW
Factors influencing Pricing policy VIEW
Pricing Strategies VIEW
Physical Distribution Meaning VIEW
Factor affecting channel selection VIEW
Types of Marketing Channel VIEW
Promotion meaning and Significance VIEW
Promotion Tools VIEW

 

Unit 4 Segmentation, Targeting and Positioning and Trends in Marketing {Book}
Segmentation Meaning, Importance, Basis VIEW
Targeting Meaning, Types+ VIEW
Positioning Meaning, VIEW
Positioning Strategies VIEW VIEW
New Trends in Marketing:
e-Marketing VIEW
Internet Marketing VIEW
Marketing using Social Network VIEW
Social Marketing VIEW
Relationship Marketing VIEW

Industrial Law University of Mumbai BMS 2nd Sem Notes

Unit 1 Industrial Relations and Industrial Disputes {Book}
Industrial Dispute Act 1947 Definition, Authorities VIEW
Industrial Dispute Act 1947 Awards, Settlement VIEW
Industrial Dispute Act 1947 Strikes, Lockout VIEW
Industrial Dispute Act 1947 Lay off, Retrenchment and Closure VIEW
The Trade Union Act 1926 VIEW

 

Unit 2 Laws Related to Health, Safety and Welfare {Book}
The Factories Act 1948 VIEW
The Workmen’s Compensation Act 1923 Provisions: VIEW
Introduction: VIEW
The Doctrine of Assumed Risk
The Doctrine of common Employment
The Doctrine of Contributory Negligence
Employers liability for Compensation (Sec 3 to 13) VIEW
Rules as to Compensation (Sec 4 to 9) (Sec 14A & 17) VIEW

 

Unit 3 Social Legislation {Book}
Employee State Insurance Act 1948 VIEW
Employee Provident Fund VIEW
Miscellaneous Provision Act 1948: Schemes, Administration and Determination of Dues VIEW

 

Unit 4 Laws Related to Compensation Management {Book}
The payment of Minimum Wages Act 1948 Objectives, Definition, Authorized Deductions VIEW
The payment of Wages Act 1936 VIEW
Payment of Bonus Act 1965 VIEW
The Payment of Gratuity Act 1972 VIEW

 

Business Mathematics University of Mumbai BMS 2nd Sem Notes

Basics of Financial Services University of Mumbai BMS 3rd Sem Notes

Unit 1 Financial System {Book}  
An overview of financial system VIEW
Financial Markets VIEW
Structure of financial market (Organized and Unorganized Market) VIEW
Components of financial system VIEW
Major financial intermediaries VIEW
Financial products VIEW
Function of financial system VIEW
SEBI Role and importance as regulators VIEW
RBI Role and importance as regulators VIEW

 

Unit 2 {Book}  
Commercial banks functions VIEW
Investment policy of Commercial Banks VIEW
Liquidity in Banks VIEW
Asset Structure of Commercial Banks VIEW
Non-Performing Assets VIEW
Interest rate reforms VIEW
Capital adequacy Norms VIEW
RBI: Organization & Management VIEW
RBI: Role & function VIEW
Development Banks: Characteristics, Functions VIEW
Need and emergence of Development financial institutions in India VIEW

 

Unit 3 {Book}  
Basic, Characteristics of insurance VIEW
Insurance company insurance VIEW
Principles of insurance, Reinsurance VIEW
Purpose and need of insurance VIEW
Different kinds of Life insurance Products VIEW
Fire, Marine insurance and Bancassurance VIEW

 

Unit 4 {Book}  
Concepts of Mutual fund VIEW
Growth of Mutual funds in India VIEW
Features and importance of Mutual fund VIEW
Mutual fund Schemes VIEW
Money market Mutual Funds VIEW
Private sector Mutual Funds VIEW
Evaluation of the Performance of Mutual funds VIEW
Functioning of Mutual funds in India VIEW

Introduction to Cost Accounting University of Mumbai BMS 3rd Sem Notes

Unit 1 Introduction {Book}  
Meaning, Nature, Scope of Cost Accounting VIEW
Objectives of Cost Accounting VIEW
Financial accounting Vs. Cost Accounting VIEW
Advantages and Disadvantages of cost Accounting VIEW
Elements of costs-costs classification VIEW
Installation of cost Accounting system VIEW
Process costing (Simple and inter Process) VIEW
Job Costing VIEW

 

Unit 2 Elements of cost {Book}  
Material costing: VIEW
Stock valuation VIEW
FIFO VIEW
Weighted average method VIEW
EOQ, EOQ with Discounts VIEW
Calculation of stock Levels VIEW
Labour costing: Bonus and incentive plan VIEW
Overhead costing: Primary and Secondary VIEW

 

Unit 3 Cost Projection {Book}  
Cost Sheet: Current and Estimated VIEW
Reconciliation of financial accounts and cost accounting VIEW

 

Unit 4 {Book}  
Uniform costing and interfirm comparison VIEW
Emerging concepts:  
Target costing VIEW
Benchmarking VIEW
JIT VIEW
The Balance Scorecard, Concept, Process, Implementation of Balance Scorecard VIEW
Strategic based control VIEW

 

Equity & Debt Market University of Mumbai BMS 3rd Sem Notes

Unit 1 Introduction to Financial Market {Book}
Equity Market: Meaning & Definition of equity share VIEW
Growth of corporate sector & simultaneous growth of equity shareholders VIEW
Divorce between ownership and management in companies VIEW
Development of Equity culture in India & current position VIEW
Debt Market: Evolution of debt market in India VIEW
Money market in India VIEW
Debt market in India VIEW
Regulatory framework in the Indian Debt Market VIEW

 

Unit 2 Dynamics of Equity Market {Book}
Primary Equity Market VIEW
IPO- Method followed VIEW
Book building VIEW
Role of merchant bankers in fixing the price VIEW
Red herring prospectus: Unique features VIEW
Numerical on sweat equity VIEW
Employee stock ownership Plan (ESOP) VIEW
Right issues of Shares VIEW
Secondary Equity Market VIEW
Definitions & function of stock exchanges VIEW
Evolution & Growth of stock exchanges VIEW
NSE, BSE OTCEI & overseas stock exchanges VIEW
Recent development in Stock exchanges VIEW
Stock market indices VIEW

 

Unit 3 Players in debt markets {Book}
Govt. Securities VIEW
Public sector bonds & Corporate Bonds VIEW
Open market operations VIEW
Security Trading corp. of India VIEW
Primary Dealers in Govt. Securities VIEW
Features of Bonds VIEW
Types of Bonds VIEW

 

Unit 4 Valuation of Equity & Bonds {Book}
Balance sheet valuation VIEW
Dividend discount Model (Zero growth, Constant growth, Multiple growth) VIEW
Price earning Model VIEW
Determinants of the value of bonds VIEW
Yield to Maturity VIEW
Interest rate risk VIEW
Determinants of interest rate risk VIEW
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