University of Mumbai BMS Notes – Page 167

Introduction to Cost Accounting University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Introduction {Book}
Meaning, Nature, Scope of Cost Accounting	VIEW
Objectives of Cost Accounting	VIEW
Financial accounting Vs. Cost Accounting	VIEW
Advantages and Disadvantages of cost Accounting	VIEW
Elements of costs-costs classification	VIEW
Installation of cost Accounting system	VIEW
Process costing (Simple and inter Process)	VIEW
Job Costing	VIEW

Unit 2 Elements of cost {Book}
Material costing:	VIEW
Stock valuation	VIEW
FIFO	VIEW
Weighted average method	VIEW
EOQ, EOQ with Discounts	VIEW
Calculation of stock Levels	VIEW
Labour costing: Bonus and incentive plan	VIEW
Overhead costing: Primary and Secondary	VIEW

Unit 3 Cost Projection {Book}
Cost Sheet: Current and Estimated	VIEW
Reconciliation of financial accounts and cost accounting	VIEW

Unit 4 {Book}
Uniform costing and interfirm comparison	VIEW
Emerging concepts:
Target costing	VIEW
Benchmarking	VIEW
JIT	VIEW
The Balance Scorecard, Concept, Process, Implementation of Balance Scorecard	VIEW
Strategic based control	VIEW

Equity & Debt Market University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Introduction to Financial Market {Book}
Equity Market: Meaning & Definition of equity share	VIEW
Growth of corporate sector & simultaneous growth of equity shareholders	VIEW
Divorce between ownership and management in companies	VIEW
Development of Equity culture in India & current position	VIEW
Debt Market: Evolution of debt market in India	VIEW
Money market in India	VIEW
Debt market in India	VIEW
Regulatory framework in the Indian Debt Market	VIEW

Unit 2 Dynamics of Equity Market {Book}
Primary Equity Market	VIEW
IPO- Method followed	VIEW
Book building	VIEW
Role of merchant bankers in fixing the price	VIEW
Red herring prospectus: Unique features	VIEW
Numerical on sweat equity	VIEW
Employee stock ownership Plan (ESOP)	VIEW
Right issues of Shares	VIEW
Secondary Equity Market	VIEW
Definitions & function of stock exchanges	VIEW
Evolution & Growth of stock exchanges	VIEW
NSE, BSE OTCEI & overseas stock exchanges	VIEW
Recent development in Stock exchanges	VIEW
Stock market indices	VIEW

Unit 3 Players in debt markets {Book}
Govt. Securities	VIEW
Public sector bonds & Corporate Bonds	VIEW
Open market operations	VIEW
Security Trading corp. of India	VIEW
Primary Dealers in Govt. Securities	VIEW
Features of Bonds	VIEW
Types of Bonds	VIEW

Unit 4 Valuation of Equity & Bonds {Book}
Balance sheet valuation	VIEW
Dividend discount Model (Zero growth, Constant growth, Multiple growth)	VIEW
Price earning Model	VIEW
Determinants of the value of bonds	VIEW
Yield to Maturity	VIEW
Interest rate risk	VIEW
Determinants of interest rate risk	VIEW

Corporate Finance University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Introduction to corporate finance {Book}
Meaning, Principles of Corporate finance, Significance of Corporate finance	VIEW
Amount of capitalization, Over Capitalization and Under Capitalization	VIEW
Fixed capital	VIEW
Working capital funds	VIEW
Introduction to ownership Securities, Ordinary Shares, Reference Shares	VIEW
Creditor Ship Securities, Debtors and Bonds	VIEW
Convertible Debentures	VIEW
Concept of Private Placement of Securities	VIEW

Unit 2 {Book}
Introduction to Capital Structure Theories	VIEW
EBIT-EPS analysis for Capital Structure decision	VIEW
Cost of Capital	VIEW
Cost of Debt	VIEW
Cost of Preference Shares	VIEW
Cost of Equity Shares	VIEW
Cost of Retained Shares	VIEW
Calculation of Weighted Cost of Capital	VIEW
Introduction to concept of Leverage	VIEW
Operating Leverage	VIEW
Financial Leverage	VIEW
Combined Leverage	VIEW

Unit 3 {Book}
Time value of Money: Compounding and Discounting	VIEW
Capital Budgeting	VIEW
Net Present Value	VIEW
Internal Rate of Return	VIEW
Importance of Risk and Return analysis in Corporate finance	VIEW
Unit 4 {Book}
Public deposits and RBI regulations	VIEW
Company deposits	VIEW
SEBI Regulations	VIEW
Protection of Depositors	VIEW
Public deposits with NBFC’s	VIEW
Foreign capital and Collaboration	VIEW
Foreign direct investment (FDI)	VIEW
Emerging trends in FDI	VIEW
Global Depository Receipts	VIEW
Capital flows	VIEW
equity debt Ratio	VIEW
Sources of Short-term finance: Bank overdraft, Cash credit, factoring	VIEW

Consumer Behaviour University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Introduction to Consumer Behaviour {Book}
Meaning of Consumer Behaviour	VIEW
Features and importance of Consumer Behaviour	VIEW
Types of Consumer (Institutional & Retail)	VIEW
Diversity of Consumers and their Behaviour	VIEW
Types of Consumer Behaviour	VIEW
Profiling the consumer and understating their needs	VIEW
Consumer involvement	VIEW
Application of Consumer Behaviour Knowledge in Marketing	VIEW
Consumer Decision Making Process	VIEW
Determinants of Buyer Behaviour	VIEW
Buyer Behaviour factors affecting each stage and need Recognition	VIEW

Unit 2 Individual: Determinants of Consumer Behaviour {Book}
Consumer Needs	VIEW
Consumer Motivation	VIEW
Personality: Concept, Nature of Personality	VIEW
Freudian, Non-Freudian Theory	VIEW
Trait Theory	VIEW
Personality of Traits and Its Marketing Significance	VIEW
Product Personality	VIEW
Brand personification	VIEW
Self-concept	VIEW
Consumer Perception	VIEW
Learning: Theory	VIEW
Nature of Consumer Attitudes	VIEW
Consumer attitude formation and Change in Attitude	VIEW

Unit 3 Environmental Determinants of Consumer Behaviour {Book}
Family influence on Buyer Behaviour	VIEW
Roles of different members, needs perceived and evaluation rules	VIEW
Factors affecting the need of the Family, Family life cycle stage and size	VIEW
Social class and influences	VIEW
Group Dynamics	VIEW
Consumer Reference group	VIEW
Reference Groups	VIEW
Opinion Leaders	VIEW
Social influences	VIEW
Ingroup Vs. Outgroup influences	VIEW
Role of opinion leaders in diffusion of innovation	VIEW
Role of opinion leaders in Purchase process	VIEW
Cultural influence on Consumer Behaviour	VIEW
Understanding cultural and Sub-cultural influences on individual, norms and their roles, customs, Traditions and Value Systems	VIEW

Unit 4 Consumer Decision Making Models and New Trends {Book}
Consumer Decision Making Models: Howard Seth Model, Engel Blackwell, Miniard Model, Nicosia Model	VIEW
Diffusion of innovation, Process of Diffusion and Adoption, innovation	VIEW
e-Buying Behaviour	VIEW
e-Buyer Vs. The brick and Mortar buyer	VIEW
Influences on e-buying	VIEW

Product Innovations Management University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 {Book}
Innovation Concept and Features	VIEW
Types of Innovation	VIEW
Innovations Management	VIEW
Features of Innovations Management	VIEW
Significance of Innovations	VIEW
Principles of Innovations	VIEW
Left and Right Brain Thinking	VIEW
Creative Thinking	VIEW
Traditional Vs Creative Thinking	VIEW
Intuition	VIEW
Creativity Concept and Types	VIEW
Methods of Creativity	VIEW
Safeguarding Innovation	VIEW
Intellectual Property Rights	VIEW
Patents	VIEW
Trademarks	VIEW
Industrial Design	VIEW
Copyright	VIEW
Trade Secrets	VIEW

Unit 2 {Book}
Organizing for Innovation	VIEW
Organizational Theories	VIEW
Organizational Structures	VIEW
Traits of Innovative Organization	VIEW
Factors Influencing Organizational Design	VIEW
Strategizing Innovation	VIEW
Developing Innovation Strategy	VIEW
Market Standing Based Strategies	VIEW
Managing Innovation Function	VIEW
Planning	VIEW
Organizing	VIEW
Staffing	VIEW
Controlling	VIEW
Characteristics of Good Management	VIEW
Climate and Culture for Innovation	VIEW
Need for Creative Organization	VIEW
Characteristics for Creative Organization	VIEW
Creating Creative Organization	VIEW
7s Framework	VIEW
Fostering Innovation Climate and Culture	VIEW

Unit 3 {Book}
Product Innovation	VIEW
Types of New Product	VIEW
Technology Strategy for Product Innovation	VIEW
New Product Development Process	VIEW
Packaging Innovations	VIEW
Positioning Innovation	VIEW
New Product Failures	VIEW
Cases of Innovating Companies	VIEW
Process Innovation	VIEW
Management Process Concept and Features	VIEW
Types of Process Innovation	VIEW
Process Improvement Methods	VIEW
Business Process Reengineering	VIEW
Benchmarking	VIEW
Concept of Diffusion and Adoption	VIEW
Impact of Innovation	VIEW
Diffusion as an Integral Part of Innovation Strategy	VIEW
Innovations Diffusion Theories	VIEW
Factors Influencing Diffusion Strategy	VIEW
Internationalization of Innovations	VIEW

Unit 4 {Book}
Concept of New Product Development	VIEW
Product Specification and Establishment of Specifications	VIEW
Establishing Target Specifications	VIEW
Setting the Final Specifications	VIEW
Methods of Concept Generation	VIEW
Methods for Selecting a Concept	VIEW
Benefits of Choosing a Structured Method	VIEW
Screening	VIEW
Scoring	VIEW
7-Test Methods of Concept Testing	VIEW
Product Testing: Introduction and Purpose	VIEW
Overriding Concerns of Product Testing	VIEW
Major Decision in Constructing a Product Test	VIEW

Social Marketing University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 {Book}
Social Marketing	VIEW
Features of Social Marketing	VIEW
Need for Social Marketing	VIEW
Evolution of Social Marketing	VIEW
Social Marketing vs Commercial Marketing	VIEW
Challenges of Social Marketing	VIEW
Social Marketing Unique Value Proposition	VIEW
Relevance of Social Marketing	VIEW
Environment in Social Marketing	VIEW
Impact of Environment in Social Marketing	VIEW

Unit 2 {Book}
Social Marketing Plans, Steps in Developing Social Marketing Plans	VIEW
Importance of Planning	VIEW
Segmentation, Criteria for Evaluating Segments	VIEW
Targeting	VIEW
Selecting Target Audience for Social Marketing	VIEW
Positioning, Types of Positioning	VIEW
Product and Social Product	VIEW
Level of Product	VIEW
Social Product Branding Decision	VIEW
Price: Monetary and Non-Monetary Incentives for Desired Behaviour	VIEW
Pricing Objectives	VIEW
Pricing Strategies	VIEW
Place, 5 A’s of Distribution of Product in Social Marketing	VIEW
Promotions: Developing a Promotional Mix for Social Product	VIEW
Message Strategy	VIEW
Creativity Strategy	VIEW
Selecting Communication Channels	VIEW

Unit 3 {Book}
Behavior Objectives	VIEW
Knowledge Objectives and Belief Objectives	VIEW
Behavior Change Models	VIEW
Social Norm Theory	VIEW
The Diffusion of Innovation Model	VIEW
The Health Belief Model	VIEW
The Ecological Model	VIEW
Theory of Reasoned Action	VIEW
Theory of Planned Behavior	VIEW
Social Cognitive Learning Theory	VIEW
The Behavioral Economics Framework	VIEW
The Nudge Factor	VIEW
The Science of Habit Farming	VIEW
Not for Profit Organization (NPO)	VIEW
NGO	VIEW
Voluntary Organizations	VIEW
Third Sector	VIEW
Corporate Social Responsibility (CSR)	VIEW
Corporate social responsibility (CSR) in India	VIEW
CSR Impact Evaluation	VIEW
Need for Governance is Not for Profit Sector	VIEW
Ethics in Social Marketing	VIEW

Unit 4 {Book}
Marketing Health	VIEW
Marketing Education	VIEW
Marketing Medicare	VIEW
Marketing Sanitation	VIEW
Marketing Financial Literacy & Savings	VIEW
Marketing Digital Literacy	VIEW
Marketing of Social Issues of Youth	VIEW
Social Work as a Profession	VIEW
Social Entrepreneurship	VIEW
Careers in Social Marketing	VIEW

Recruitment & Selection University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 {Book}
Recruitment Meaning and Objectives	VIEW
Recruitment Scope and Importance	VIEW
Factor affecting Recruitment	VIEW
Job Analysis	VIEW
Job Specification and Job Description	VIEW
Job Analysis Process and Methods	VIEW
Uses of Job Analysis	VIEW
Job Design	VIEW
Modern Technique of Job Design	VIEW
Factors Affecting Job Design	VIEW
Contemporary Issues in Job Designing	VIEW
Types of Recruitment	VIEW
Transfer Meaning and Types	VIEW
Job Advertisement	VIEW
Job Boards, Internship, Place Consultancy	VIEW
Employment and Traditional Agency	VIEW
Niche Recruitment	VIEW
Internet Recruitment	VIEW
Service Recruitment	VIEW
search engine	VIEW
Social Recruiting	VIEW
Candidate Paid Recruiters	VIEW
Traditional vs Modern Recruitments	VIEW
Outsourcing Programme	VIEW

Unit 2 {Book}
Selection and Criteria for Selection	VIEW
Pre and Post Criteria for Selection	VIEW
Interviewing	VIEW
Types of Interview	VIEW
Guidelines for Interviewer and interviewee	VIEW
Types of Selection Test	VIEW
Effective Interviewing Techniques	VIEW
Selection Hurdles and Ways to Overcome Them	VIEW

Unit 3 {Book}
Induction: Concept and Types	VIEW
How to Make Induction Effective	VIEW
Orientation and Onboarding	VIEW
Types of Orientation and Onboarding	VIEW
Process of Orientation and Onboarding	VIEW
Socialization Concept, Types and Stage	VIEW
Socialization Tactics	VIEW
Current Trends in Recruitment and Selection with Respect to Service, Finance, I.T, Law and Media Industry	VIEW

Unit 4 {Book}
Preparing Bio: Data and CV	VIEW
Social Skills	VIEW
Soft Skills	VIEW
Group Discussion and Personal Interview	VIEW
Presentation and Negotiation Skills	VIEW
Negotiation Skills	VIEW
Video and Tele Conferencing Skills	VIEW
Aesthetic Skills	VIEW
Etiquettes Meaning and Types	VIEW
Quitting Techniques	VIEW
Exit Interview: Meaning and Importance	VIEW

Employees Relations & Welfare University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Overview of Employee Relations and Collective Bargaining {Book}
Employee Relations Meaning, Scope	VIEW
Elements of employee Relations	VIEW
Role of HR in employee Relations	VIEW
Employee Relations Policies: Meaning & Scope	VIEW
Collective Bargaining: Meaning, Characteristics	VIEW
Collective Bargaining Need and importance	VIEW
Classification of Collective Bargaining	VIEW
Principles of Collective Bargaining	VIEW
Process of Collective Bargaining	VIEW
Failure of Collective Bargaining	VIEW
Conditions for Successful Collective Bargaining	VIEW
Collective Bargaining Strategies:
Parallel or Pattern Bargaining	VIEW
Multi-employer or Coalition Bargaining, Multi-unit or Co-ordinated Bargaining	VIEW
Single-unit Bargaining	VIEW
Current Trends in Collective Bargaining	VIEW

Unit 2 Overview of Employee Welfare {Book}
Meaning, need for Employee Welfare	VIEW
Principle of employee/ Labour Welfare	VIEW
Scope for employee/Labour welfare in India	VIEW
Types of Welfare Services: Individual and Group	VIEW
Historical Development of Employee / Labour Welfare in India:
Pre- and Post-Independence Employee / Labour Welfare in India	VIEW
Employee/Labour welfare Practices in India	VIEW
Approaches to Employee / Labour Welfare:
Paternalistic Approach	VIEW
Atomistic Approach	VIEW
Mechanistic Approach	VIEW
Humanistic Approach	VIEW
Administration of Welfare Facilities: Welfare Policy, Organization of Welfare	VIEW
Assessment of employee welfare effectiveness	VIEW

Unit 3 Welfare and Work Environment Management {Book}
Agencies for Labour Welfare: Central Government, State Government, Employers, Trade Union	VIEW
Women Welfare: Meaning, need for women Welfare, Provision of Factories Act as applicable for women welfare	VIEW
Work Environment Management: Meaning, need for healthy work environment, Measures for providing healthy work	VIEW
Fatigue at Work: Meaning, Causes and Symptoms of Fatigue	VIEW
Boredom at Workplace: Meaning	VIEW
Hazards at Workplace, Types	VIEW
Hazard Management: Meaning and Process	VIEW
Hazard Audit Process	VIEW
Accident and Safety issues at Workplace: Safety, Safety Culture	VIEW

Unit 4 Workers Participation and Employee Grievance {Book}
Workers Participation in Management: Concept, Pre-requisites	VIEW
Forms and Level of Workers Participation	VIEW
Benefits of Workers Participation in Management	VIEW
Importance of employee stock option plans as a method of Participation	VIEW
Employee Grievance: Meaning, Features, Causes	VIEW
Effects of Employee Grievance	VIEW
Employee Grievance Handling Procedure	VIEW
Effective ways of Handling Grievance	VIEW
Role of industrial Relations Manager in Promoting	VIEW
Establishing Peaceful Employee Relations	VIEW

Organisation Behaviour & HRM University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 {Book}
Organizational Behaviour	VIEW
Organizational Behaviour Theories	VIEW
Evolution of Organization Behavior	VIEW
Importance of Organizational Behaviour	VIEW
Cross Cultural Dynamics	VIEW
Creating Ethical Organizational Culture and Climate	VIEW
Individual and Group Behaviour	VIEW
Organizational behavior (OB) Models	VIEW
Collegial & SOBC in Context with Indian OB	VIEW
Human Relations and Organizational Behavior	VIEW

Unit 2 {Book}
Managing Communication	VIEW
Conflict Management	VIEW
Stress and Conflict management	VIEW
Conflict management Techniques	VIEW
Time Management Strategies	VIEW
Learning Organization	VIEW
Organizational Design	VIEW
Rewards and Punishment	VIEW
Employee Termination and Layoffs	VIEW
Employee Attrition and Retrenchment	VIEW
Employee Separations	VIEW
Employee Transfer	VIEW
Employee Downsizing	VIEW

Unit 3 {Book}
Human resource management (HRM) Meaning and Objectives	VIEW
Scopes of Human Resource Management (HRM)	VIEW
Function of Human Resource Management (HRM)	VIEW
Human Resource Planning (HRP) Definition, Objectives and Importance	VIEW
Factors Affecting Human Resource Planning (HRP)	VIEW
Process of Human resource planning (HRP)	VIEW
Strategies of HRM	VIEW
Global HR Strategies	VIEW
Human Resource Development (HRD) Meaning, Concept and Objectives	VIEW
Functions of Human Resource Development (HRD)	VIEW

Unit 4 {Book}
Performance Appraisal Concept and Process	VIEW
Methods of Performance Appraisal	VIEW
Problems of Performance Appraisal	VIEW
KRA’S	VIEW
Compensation	VIEW
Components of Pay Structure	VIEW
Wage and Salary Administration	VIEW
Incentives and Employee Benefits	VIEW
Career Planning	VIEW
Career Stages and Career Planning	VIEW

Information Technology in Business Management 1 University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 {Book}
Information Technology	VIEW
Concept of Data, Information and Knowledge	VIEW
Database	VIEW
Information System and its Major Components	VIEW
Types and Levels of Information System	VIEW
Main Types of Information Technology Support System	VIEW
Computer Based Information System	VIEW
Types of Computer Based Information System	VIEW
Office Automation System (OAS)	VIEW
Transaction Processing System (TPS)	VIEW
Management Information System (MIS)	VIEW
Decision Support System (DSS)	VIEW
Executive Information System (EIS)	VIEW
Knowledge Based System (KBS)	VIEW
Expert Systems	VIEW
Success and Failure of Information Technology: Failure of Nike and AT&T	VIEW
IT Development Trends	VIEW
Major Areas of Information Technology Applications in Management	VIEW
Digital Economy	VIEW
Digital Organization	VIEW
IT Resources	VIEW
Open Source Software	VIEW
Different Operating Systems	VIEW

Unit 2 {Book}
Microsoft Word	VIEW
Spreadsheet Applications Part 1	VIEW
Spreadsheet Applications Part 2	VIEW
Presentation Software	VIEW
Rehearsal of Presentation	VIEW

Unit 3 {Book}
Email	VIEW
Outlook and Use of Outlook	VIEW
Configuring Outlook	VIEW
Bulk Email Software	VIEW
Intranet	VIEW
Extranet	VIEW
Networking Basics	VIEW
Different Types of Network	VIEW
Hubs	VIEW
Bridges	VIEW
Routers	VIEW
IP Address	VIEW
Local Area Network (LAN)	VIEW
Metropolitan Area Network (MAN)	VIEW
Wide Area Network (WAN)	VIEW
Domain Name Registration	VIEW
e-Commerce	VIEW
M-Commerce	VIEW
Business Models of e-Commerce	VIEW
e-Governance	VIEW
Electronic Fund Transfer	VIEW
Electronic Data Interchange (EDI)	VIEW

Unit 4 {Book}
Threats to Computer System	VIEW
Types of Security Threads	VIEW
Information Technology Risk	VIEW
Measuring Information Technology Risk	VIEW
Risk Mitigation	VIEW
Risk Management	VIEW
Information System Security	VIEW
Internet Security	VIEW
Network and Website Security Risks	VIEW
Website Hacking and issues Therein	VIEW
Security and Email	VIEW
e-Business Risk Management issues	VIEW
Firewall: Meaning, Components and Types	VIEW
Advantage and Disadvantage of Firewall	VIEW
Enterprise Wide Security Framework	VIEW
Information Security Environment in India	VIEW
Types of Real Time System	VIEW
Distinguish between Real Time, Online and Batch Processing System	VIEW
Real Time Applications Viz. Railway, Airway and Hotel Reservation System	VIEW
ATMs	VIEW
EDI Transactions	VIEW
e-Cash	VIEW
Security Requirements for Safe e-payment Systems	VIEW
Security Measures in International and Cross Boarder Financial Transaction	VIEW
Threat Hunting Software	VIEW

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Unit 1 Introduction to corporate finance {Book}

Meaning, Principles of Corporate finance, Significance of Corporate finance

Amount of capitalization, Over Capitalization and Under Capitalization

Fixed capital

Working capital funds

Introduction to ownership Securities, Ordinary Shares, Reference Shares

Creditor Ship Securities, Debtors and Bonds

Convertible Debentures

Concept of Private Placement of Securities

Unit 2 {Book}

Introduction to Capital Structure Theories

EBIT-EPS analysis for Capital Structure decision

Cost of Capital

Cost of Debt

Cost of Preference Shares

Cost of Equity Shares

Cost of Retained Shares

Calculation of Weighted Cost of Capital

Introduction to concept of Leverage

Operating Leverage

Financial Leverage

Combined Leverage

Unit 3 {Book}

Time value of Money: Compounding and Discounting

Capital Budgeting

Net Present Value

Internal Rate of Return

Importance of Risk and Return analysis in Corporate finance

Unit 4 {Book}

Public deposits and RBI regulations

Company deposits

SEBI Regulations

Protection of Depositors

Public deposits with NBFC’s

Foreign capital and Collaboration

Foreign direct investment (FDI)

Emerging trends in FDI

Global Depository Receipts

Capital flows

equity debt Ratio

Sources of Short-term finance: Bank overdraft, Cash credit, factoring

Share this:

Like this:

Unit 1 Introduction to Consumer Behaviour {Book}

Meaning of Consumer Behaviour

Features and importance of Consumer Behaviour

Types of Consumer (Institutional & Retail)

Diversity of Consumers and their Behaviour

Types of Consumer Behaviour

Profiling the consumer and understating their needs

Consumer involvement

Application of Consumer Behaviour Knowledge in Marketing

Consumer Decision Making Process

Determinants of Buyer Behaviour

Buyer Behaviour factors affecting each stage and need Recognition

Unit 2 Individual: Determinants of Consumer Behaviour {Book}

Consumer Needs

Consumer Motivation

Personality: Concept, Nature of Personality

Freudian, Non-Freudian Theory

Trait Theory

Personality of Traits and Its Marketing Significance

Product Personality

Brand personification

Self-concept

Consumer Perception

Learning: Theory

Nature of Consumer Attitudes

Consumer attitude formation and Change in Attitude

Unit 3 Environmental Determinants of Consumer Behaviour {Book}