Indirect Taxes University of Mumbai BMS 6th Sem Notes

Unit 1 Introduction to Indirect Taxation and GST {Book}
A. Basic of Taxation 
Direct taxes and Indirect Taxes: Differences, Advantages and DisadvantagesVIEW
Sources and Authority of Taxes in IndiaVIEWVIEW
B. Introduction to GST
Genesis/Origin of GST in IndiaVIEW
Power to tax GST (Constitutional Provisions)VIEW
Extent and Commencement, Meaning and Definition, Benefits of GSTVIEW
Conceptual framework: CGST, IGST, SGST, UTGSTVIEW
Imports of goods or Services or BothVIEW
Export of Goods or Services or BothVIEW
Taxes subsumed and not subsumed under GSTVIEW
C. Definitions 
Goods 2(52) of CGST actVIEW
Services 2(102) of CGST act
Money 2(75) of CGST act
Securities 2(101) of SCRA act 1956
India 2(56) of CGST act
Persons 2(84) of CGST act
Taxable Persons 2(107) of CGST act
Business 2(17) of CGST act
Considerations 2(31) of CGST act
E-commerce operator 2(45) of CGST act
Supplier 2(105) of CGST act
Recipient 2(93) of CGST act

 

Unit 2 Concept of Supply {Book}
Taxable event Supply: 
Meaning and Scope of supply (Section 7 Subsection 1,2 and 3)VIEW
Schedule I, II, III of Section 7 of GST ActVIEW
Composite and Mixed Supplies (Sec 8 of CGST act)VIEW
Place of Supply: 
Location of Supplier of Goods and ServicesVIEW
Place of supply of goods (Sec 10, 11, 12 and 13 of IGST act)VIEW
Special provision for Payment of Tax by a supplier of Online Information Database Access RetrievalVIEW
Time of Supply: 
Time of Supply (Sec 31 of CGST act)VIEW
Issue of Invoice by the Supplier (Sec 31(1) and (2) of CGST act)VIEW
Continuous of Supply of goods and ServicesVIEW
Goods sent on Approval (Sec 31(7) of CGST act)VIEW
Value of Supply: 
Determination of Value of Supply (Section 15 of CGST act and CGST Rules 2017)VIEW
Input tax credit (Sec 2(62) of CGST act)VIEW
Capital goods (Sec 2(19) of CGST act)VIEW
Input (Sec 2(59) of CGST act), Input Service (Sec 2(60) of CGST act)VIEW
Eligibility and conditions for taking Input Tax Credit (Sec 16 of CGST act)VIEW

 

Unit 3 Registration and Computation of GST {Book}
Registration: Persons liable for GST (Sec 22), Person liableVIEW
Procedure of GST (Sec 25)VIEW
Deemed Registration (Sec 26), Special Provision (Sec 27)VIEW
Amendment, Cancellation and Revocation of Registration (Sec 28,29,31)VIEW
Computation of GST: Computation of GST under Inter State and Intra State SuppliesVIEW
Payment of Tax: Payment of Tax, Interest and other Amounts (Sec 49)VIEW
Interest on Delayed Payment (Sec 50)VIEW
TDS (Sec 51)VIEW
TCS (Sec 52)VIEW

 

Unit 4 Filling of Returns {Book}
Documentation: Tax invoices (Sec 31 and 32)VIEW
Credit and Debit notes (Sec 34)VIEW
Electronic Way billVIEW
Returns: Types of Returns and provisions relating to filling of Returns (Sec 37 to Sec 48)VIEW

 

Brand Management University of Mumbai BMS 6th Sem Notes

Unit 1 Introduction to Brand Management {Book}
Meaning of BrandVIEW
Brand ManagementVIEW
Branding, Importance of Branding to Consumers, FirmsVIEWVIEW
Brands v/s ProductVIEW
Scope of BrandingVIEW
Branding Challenges and OpportunitiesVIEW
Strategic Brand Management ProcessVIEW
Customer Based Brand Equity model (CBBE)VIEW
Sources of Brand EquityVIEW
Steps of Brand Building including Brand Building BlocksVIEW
Brand Positioning: Meaning, Importance, BasisVIEWVIEW

 

Unit 2 Planning and Implementing Brand Marketing Programs {Book}
Brand Element: Meaning, Criteria for choosing Brand Elements, Types of Brand ElementsVIEW
Integrating Marketing Programs and ActivitiesVIEW
Personalizing Marketing: Experiential Marketing, One to One MarketingVIEW
Permission MarketingVIEW
Product StrategyVIEW
Perceived QualityVIEW
Relationship MarketingVIEWVIEW
Pricing Strategy:VIEWVIEW
Setting Prices to Build Brand EquityVIEW
Channel Strategy:VIEWVIEW
Direct, Indirect ChannelVIEW
Promotion StrategyVIEWVIEW
Developing Integrated Marketing Communication ProgramsVIEWVIEW
Leveraging Secondary Brand Associations to Build Brand Equity: Companies, CountriesVIEW
Channel of DistributionVIEWVIEW
Co-branding, CharactersVIEW
EventsVIEW

 

Unit 3 Measuring and Interpreting Brand Performance {Book}
a) The Brand Value ChainVIEW
b) Measuring Sources of Brand Equity:
Qualitative Research Techniques: Projective Techniques: Completion, ComparisonVIEW
Brand PersonalityVIEWVIEW
Values: The Big FiveVIEW
Free AssociationVIEW
Quantitative Research Techniques:
Brand AwarenessVIEW
Brand RecognitionVIEW
Brand RecallVIEW
Brand ImageVIEWVIEW
Brand ResponsesVIEW
c) Young and Rubicam’s Brand Asset ValuatorVIEW
d) Measuring Outcomes of Brand EquityVIEW
Comparative Methods: Brand based Comparative Approaches, Marketing Based Comparative Approaches, Conjoint AnalysisVIEW
Holistic Methods: Residual Approaches, Valuation ApproachesVIEW
Historical Perspectives and Interbrand’s Brand Valuation MethodologyVIEW

 

Unit 4 Growing and Sustaining Brand Equity {Book}
Designing and Implementing Branding StrategiesVIEW
Brand Architecture: Meaning of Brand Architecture, The Brand-Product MatrixVIEW
Breadth of a Branding Strategy, Depth of a Branding StrategyVIEW
Brand Hierarchy: Meaning of Brand Hierarchy, Building equity at Different Hierarchy LevelsVIEW
Cause Marketing to Build Brand Equity: Meaning of Cause Marketing, AdvantagesVIEW
Green MarketingVIEW
Brand extensions: Meaning, Advantages, DisadvantagesVIEW
Brand extension and Brand equityVIEW
Managing Brands over Time:VIEW
Reinforcing BrandVIEW
Revitalizing BrandVIEW
Building global customer-based Brand equityVIEW

 

Retail Management University of Mumbai BMS 6th Sem Notes

Unit 1 Retail Management: An overview {Book}
a) Retail Management: Introduction and Meaning, Significance, Scope of Retail ManagementVIEW
Factors Influencing Retail ManagementVIEW
b) Retail FormatsVIEW
Concept of Organized RetailingVIEWVIEW
Factors Responsible for the Growth of Organized Retail in IndiaVIEWVIEW
Multichannel Retailing: Meaning and TypesVIEW
E-tailing: Meaning, Advantages and LimitationsVIEW
c) Emerging Trends in RetailingVIEW
Impact of Globalization on RetailingVIEW
IT in Retail: Importance, Advantages and LimitationsVIEW
Applications of IT in Retail:
EDIVIEW
Bar CodingVIEW
RFID Tags, Electronic SurveillanceVIEW
Electronic Shelf LabelsVIEW
FDI in Retailing: Meaning, Need for FDI in Indian Retail ScenarioVIEW
Franchising: Meaning, Types, Advantages and Limitations, Franchising in IndiaVIEW
Green RetailingVIEW
Airport RetailingVIEW

 

Unit 2 Retail Consumer and Retail Strategy {Book}
a) Retail Consumer/Shopper: Meaning of Retail Shopper, Factors Influencing Retail ShoppersVIEW
Changing Profile of Retail ShoppersVIEW
Market Research as a Tool for Understanding Retail Markets and ShoppersVIEW
b) CRM in Retail: Meaning, ObjectivesVIEW
Customer Retention Approaches: Frequent Shopper Programme, Special Customer Services, Personalization, CommunityVIEW
c) Retail Strategy: Meaning, Steps in Developing Retail Strategy, Retail Value ChainVIEW
d) Store Location Selection: Meaning, Types of Retail Locations, Factors Influencing Store LocationVIEW
e) HRM in Retail: Meaning, Significance, FunctionsVIEW
Organization Structure in Retail: Meaning, Factors Influencing Designing Organization Structure, Organization Structure for Small Stores/Single Stores/Independent Retailers and Retail Store Chain/Department StoreVIEW

 

Unit 3 Merchandise Management and Pricing {Book}
a) Merchandise Management Concept, Types of Merchandise, Principles of MerchandisingVIEW
Merchandise Planning Meaning and ProcessVIEW
Merchandise Category: Meaning, Importance, Components, Role of Category CaptainVIEW
Merchandise Procurement/Sourcing: Meaning, Process, Sources for MerchandiseVIEW
b) Buying Function MeaningVIEW
Buying CycleVIEW
Factors Affecting Buying FunctionsVIEW
Functions of Buying for Different Types of OrganizationsVIEW
Young and Rubicam’s Brand Asset ValuatorVIEW
Independent Store, Retail Chain, Non-store RetailerVIEWVIEW
c) Concept of Lifestyle MerchandisingVIEW
d) Private Label: Meaning, Need and Importance, Private Labels in IndiaVIEW
e) Retail Pricing, Meaning, Considerations in Setting Retail Pricing,VIEW
Pricing Strategies:
High/Low Pricing: Meaning, BenefitsVIEW
Everyday Low Pricing Meaning, BenefitsVIEW
Market Skimming, Market PenetrationVIEW
Leader Pricing, Odd Pricing, Single PricingVIEW
Multiple Pricing, Anchor PricingVIEW
Variable Pricing and Price Discrimination MeaningVIEW
Types:
Individualized Variable Pricing/First Degree PriceVIEW
Self-Selected Variable Pricing/ Second Degree Price Discrimination: Clearance and Promotional Markdowns, Coupons, Price Bundling, Multiple, Unit PricingVIEW
Variable Pricing by Market Segment/ Third Degree Price DiscriminationVIEW

 

Unit 4 Managing and Sustaining Retail {Book}
a) Retail Store Operations MeaningVIEW
Responsibilities of Store ManagerVIEW
The 5 S’s of Retail Operations (Systems, Standards, Stock, Space, Staff)VIEW
b) Store Design and Layout:
Store Design: Meaning, Objectives, PrinciplesVIEW
Elements of Exterior and Interior Store DesignVIEW
Store Atmospherics and AestheticsVIEW
Store Layout Meaning, Types; Grid, Racetrack, Free FormVIEW
Signage and Graphics Meaning, Significance, Concept of Digital SignageVIEW
Feature Areas: Meaning, Types; Windows, Entrances, Freestanding Displays, End Caps, Promotional Aisles, Walls, Dressing Rooms, Cash WrapsVIEW
c) Visual Merchandising and Display:
Visual Merchandising Meaning, Significance, Tools Used for Visual MerchandisingVIEW
The Concept of PlanogramVIEW
Display Meaning, Methods of Display, Errors in Creating DisplayVIEW

 

International Marketing University of Mumbai BMS 6th Sem Notes

Unit 1 Introduction to International Marketing & Trade {Book}
Meaning, Features of International Marketing, Need and Drivers of International MarketingVIEW
Process of International Marketing, Phases of International MarketingVIEW
Benefits of International MarketingVIEW
Challenges of International MarketingVIEW
Difference between Domestic and International MarketingVIEW
Different Orientations of International Marketing: EPRG FrameworkVIEW
Entering International Markets:VIEW
ExportingVIEWVIEW
LicensingVIEW
FranchisingVIEW
Mergers and AcquisitionVIEW
Joint VenturesVIEW
Strategic AllianceVIEW
Wholly Owned SubsidiariesVIEW
Contract ManufacturingVIEW
Turnkey ProjectsVIEW
Concept of GlobalizationVIEWVIEW
Introduction to International Trade: Concept of International TradeVIEWVIEW
Barriers to Trade: Tariff and Non-TariffVIEW
Trading Blocs: SAARC, ASEAN, NAFTAVIEW
European UnionVIEW
OPECVIEW

 

Unit 2 International Marketing Environment and Marketing Research {Book}
a) International Marketing EnvironmentVIEW
Economic Environment: International Economic Institution:
World BankVIEW
IMFVIEW
IFCVIEW
International Economic Integration:
Free Trade AgreementVIEW
Customs UnionVIEWVIEW
Common MarketVIEW
Economic UnionVIEW
Political Environment: Political System (Democracy, Authoritarianism, Communism), Political Risk, Political Instability, Political InterventionVIEW
Legal Environment: Legal Systems (Common Law, Civil Law, Theocratic Law), Legal Differences, Anti-Dumping Law and Import LicenseVIEW
Cultural Environment: Concept, Elements of Culture (Language, Religion, Values and Attitude, Manners and Customs, Aesthetics and Education), HOFSTEDE’s Six Dimension of Culture, Cultural Values (Individualism v/s Collectivism)VIEW
b) Marketing Research: Introduction, Need for Conducting International Marketing Research, International Marketing Research Process, Scope of International Marketing Research, IT in Marketing ResearchVIEW

 

Unit 3 International Marketing Mix {Book}
International Product DecisionVIEW
International Product Line DecisionsVIEW
Product Standardization v/s Adaptation ArgumentVIEW
International Product Life CycleVIEW
Role of Packaging and Labelling in International MarketsVIEW
Branding Decisions in International MarketsVIEW
International Market Segmentation and Targeting, PositioningVIEW
b) International Pricing DecisionVIEW
Concept of International Pricing, Objectives of International Pricing, Factors Affecting International PricingVIEW
International Pricing Methods: Cost Based, Demand Based, Competition Based, Value Pricing, Target Return Pricing and Going Rate PricingVIEW
International Pricing Strategies: Skimming Pricing, Penetration Pricing, Predatory PricingVIEW
International Pricing Issues: Gray Market, Counter Trade, Dumping, Transfer PricingVIEW
c) International Distribution Decisions
Concept of International Distribution Channels, Types of International Distribution ChannelsVIEW
Factors Influencing Selection of International Distribution ChannelVIEW
d) International Promotion Decisions:
Concept of International Promotion DecisionVIEWVIEW
Planning International Promotional Campaigns: Steps: Determine the Target Audience, Determine Specific CampaignsVIEW
Determine BudgetVIEW
Determine MessageVIEWVIEW
Determine Campaign ApproachVIEWVIEW
Determine Campaign EffectivenessVIEWVIEW
Standardization V/S Adaptation of International Promotional StrategiesVIEWVIEW
International Promotional Tools/ElementsVIEW

 

Unit 4 Developments in International Marketing {Book}
a) Introduction: Developing International Marketing Plan:VIEW
Preparing International Marketing PlanVIEW
Examining International Organisational DesignVIEW
Controlling International Marketing OperationsVIEW
Devising International Marketing PlanVIEW
b) International strategies:
Need for International Strategies, Types of International StrategiesVIEW
c) International Marketing of Services:
Concept of International Service Marketing, Features of International Service Marketing, Need of International Service MarketingVIEW
Drivers of Global Service Marketing, Advantages and Disadvantages of Global Service Marketing, Service CultureVIEW

 

Media Planning & Management University of Mumbai BMS 6th Sem Notes

Unit 1 Overview of Media and Media Planning {Book}
Meaning of Media & Features of MediaVIEW
Meaning of Media Planning, Scope of Media planningVIEW
Media Planning ElementsVIEW
Role of Media in BusinessVIEW
Media Planning ProcessVIEW
Impact of Marketing Objectives on Media Planning, Factors Influencing Media Planning DecisionsVIEW
Role and Importance of Media in Consumer Buying DecisionVIEW
Role of Media Planner, Challenges of Media PlanningVIEW
Organization Structure of Media CompanyVIEW
Regulatory Framework and Legal Aspects in Media PlanningVIEW
Media Research Meaning, Role and ImportanceVIEW
Sources of Media Research: Audit Bureau of Circulation, Press Audits, National Readership Survey/IRS, Businessmen’s Readership Survey, TRP,VIEW
Sources of Media Research: National Television Study, ADMAR Satellite Cable Network Study, Reach and Coverage Study, CIB Listenership SurveyVIEW

 

Unit 2 Media Mix and Media Strategy {Book}
Media Mix Meaning, Need for Media MixVIEW
Identifying Audience for Mass MediaVIEW
Factors Affecting Media Mix DecisionVIEW
Types of Media Mix Decisions: Broad Media Classes, Media Vehicles, Media UnitsVIEW
Deciding Ideal Media MixVIEW
Media Choices:
Print Meaning Factors Affecting Selection of Print Media Decisions, Types of Print Media, Advantages and LimitationsVIEW
Television Media: Meaning, Factors Affecting Selection of Television Media Decisions, Advantages and LimitationsVIEW
Radio Media: Meaning, Factors affecting Selection of Radio Media Decision, Advantages and LimitationsVIEW
Out of Home (OOH): Meaning, Types of OOH, Factors Affecting OOH Planning Decision, Advantages and LimitationsVIEW
Emerging Media:
Online, Mobile, Gaming, In flight, In Store, Interactive MediaVIEW
Media Strategy:
Media Strategy: Meaning, Need for Media Strategy, Situation Analysis for Media Strategy and its ComponentsVIEW
Steps in Formulating Media Strategies: Defining the Target Group, Market Prioritization, Media Weights, Media Mix, Media SchedulingVIEW

 

Unit 3 Media Budgeting, Buying & Scheduling {Book}
Media Budget MeaningVIEWVIEW
Factors to be considered while Framing a Budget: Advertising Task, Competitive Framework, Market Dominance, Market Coverage, Media Cost, Market Task, Pricing, Frequency of PurchaseVIEW
Importance of Media BudgetVIEWVIEW
Methods of Setting Media Budget: Status Quo, Inflation Adjusted, Advertising Sales, Case Rate & Advertising Margin Method, Share of MarketVIEW
Methods of Setting Media Budget: Yardstick Method, Effective Frequency & Reach Method & Margin Analysis ROI Based Approach, Experimental Approach, Break Even PlanningVIEW
Media Buying: Meaning, Role of Media Buyer, Objectives of Media BuyingVIEW
Media Buying Process: Buying Brief, Environmental Analysis, Science and Art of Buying, Benchmarking Buying Plan Presentation Deal Management and Post BuyVIEW
Buying brief: Concept & Elements of Buying Brief, Art of Media Buying Negotiation in Media Buying, Plan Presentation and Client FeedbackVIEW
Criteria in Media BuyingVIEW
Media Scheduling Meaning, ImportanceVIEW
Factors Affecting Scheduling: Sales Pattern, Purchase Cycle, Product Availability, Competitive Activity, Marketing Task, Budget Constraints, Target GroupVIEW
Scheduling Patterns; Continuity, Flighting, PulsingVIEW
Scheduling Strategies for Creating Impact: Road Block, Day or Day partVIEW
Emphasis, Multiple Spotting, Teasers

 

Unit 4 Developments in International Marketing {Book}
a) Media Measurement: Basic Metrics: Reach, Cumulative/Frequency Reach, Discrete & Cumulative distribution, Average Opportunity to See (AOTS), Effective frequency/ReachVIEW
Television Metrics: Dairy v/s PeopIemeter, TRP/TVR, Program Reach & Time Spent, Stickiness Index, Ad ViewershipVIEW
Radio Metrics: Arbitron Radio RatingVIEW
Print Metrics: Circulation, Average Issue Readership (AIR), Total or Claimed Reader, Sole or Solus readerVIEW
OOH Metrics: Traffic Audit Bureau (TAB)VIEW
Benchmarking Metrics: Share, Profile, and Selectivity IndexVIEW
Plan Metrics: Gross Rating Points (GRP), Gross Impressions (GI), Share of Voice (SOV)VIEW
Evaluating Media Buys
Evaluating Television Media Buying: Dysfunctional Card Rate, Secondary and Effective Rate, Deal Composition, Cost Per Rating Point (CPRP), Reach Delivered by the Buy, Visibility Spots, Bonus Percentage, Upgrades and Spot Fixing, SponsorshipsVIEW
Evaluating Print Media Buying: Discount on Rate Card, Negotiated Rate, Cost Per Thousand (CPT), Market Share Incentives, Readership v/s Circulation Track, Growth Incentives, Combination Rate Incentives, Full Page Discounts and Size Upgrades, Discount for Colour Ads, Date Flexibility Incentives, Positioning, InnovationsVIEW
Evaluating Other Media Buys: Radio Buys, Outdoor Buys, Cinema Buys, Internet Buys, and Mobile BuysVIEW

 

Sports Marketing University of Mumbai BMS 6th Sem Notes

Marketing of Non-Profit Organisation University of Mumbai BMS 6th Sem Notes

HRM in Global Perspective University of Mumbai BMS 6th Sem Notes

Unit 1 International HRM: An Overview: {Book}
International HRM Meaning and FeaturesVIEW
Objectives, Evolution of IHRMVIEW
Reasons for Emergency of IHRMVIEW
Significance of IHRM in International BusinessVIEW
International HRM Scope/FunctionsVIEW
Difference between International HRM and Domestic HRMVIEWVIEW
Approaches to IHRM: Ethnocentric, Polycentric, Geocentric and RegiocentricVIEW
Limitations to IHRMVIEW
Qualities of Global ManagersVIEW
Organizational Dynamics and IHRMVIEW
Components of IHRM: Cross Cultural Management, Comparative HRM
Cross Cultural Management: Meaning, Features, Convergence of CulturesVIEW
Role of IHRM in Cross Culture ManagementVIEW
Problems of Cross-Cultural Issues in OrganizationsVIEW
Importance of Cultural Sensitivity to International ManagersVIEW
Comparative HRM: Meaning, Importance, Difference between IHRM and Comparative HRMVIEW
Managing Diversity in WorkforceVIEWVIEW
Dealing with Cultural ShockVIEW

 

Unit 2 Global HRM Functions {Book}
International Recruitment and Selection MeaningVIEWVIEW
Sources of International Labour Market, Global Staffing, Selection CriteriaVIEW
Managing Global Diverse WorkforceVIEWVIEW
International Compensation Meaning, Objectives, Components of International Compensation ProgramVIEW
Approaches to International CompensationVIEW
HRM Perspectives in Training and Development Meaning, AdvantagesVIEW
Cross Cultural Training, Issues in Cross Cultural TrainingVIEW
International Performance Management Meaning, FactorsVIEW
Criterion used for Performance Appraisal of International EmployeesVIEW
Problems Faced in International Performance ManagementVIEW
Motivation System MeaningVIEWVIEW
Reward System MeaningVIEWVIEW
Benchmarking Global PracticesVIEW
International Industrial Relations MeaningVIEW
Trade Union and International IRVIEW
Trade UnionVIEWVIEW

 

Unit 3 Managing Expatriation and Repatriation {Book}
Concepts of PCNs (Parent-Country Nationals), TCNs (Third-Country Nationals) and HCNs (Host-Country Nationals)VIEW
Expatriation Meaning, Reasons for Expatriation, Factors in Selection of ExpatriatesVIEW
Advantages of Using ExpatriatesVIEW
Limitations of using Expatriates, Role of Family, Reasons for Expatriate FailureVIEW
The Role of Non-expatriatesVIEW
Women and ExpatriationVIEW
Requirements/Characteristics of Effective Expatriate ManagersVIEW
Repatriation Meaning, Repatriation ProcessVIEW
Factors affecting Repatriation ProcessVIEW
Role of Repatriate, Challenges faced by RepatriatesVIEW

 

Unit 4 International HRM Trends and Challenges {Book}
Emerging Trends in IHRMVIEW
Off Shoring Meaning, Importance, Off Shoring and HRM in IndiaVIEW
International Business Ethics and IHRM:
Business EthicsVIEWVIEW
Global ValuesVIEW
International Corporate Code of ConductVIEWVIEW
Criminalization of BriberyVIEW
Operationalizing Corporate Ethics of HR in Overall Corporate Ethics ProgrammeVIEW
Managing International Projects and Teams MeaningVIEW
How Projects are Managed across the WorldVIEW
Challenges in Managing International Projects across the WorldVIEW
HR in MNCs; Industrial Relations in MNCsVIEW
Role of Technology on IHRMVIEW
IHRM and Virtual Organization Meaning and Features of Virtual OrganizationVIEW
Difference between Virtual Organization and Traditional OrganizationVIEW
Managing HR in Virtual OrganizationVIEW
Growth in Strategic Alliances; Impact on IHRMVIEWVIEW
Cross Border Mergers and AcquisitionsVIEW
Knowledge Management and IHRMVIEW

 

Organisational Development University of Mumbai BMS 6th Sem Notes

Unit 1 Organisational Development: An Overview {Book}
Organisational Development Meaning, Features, Evolution, Components, ObjectivesVIEW
Organisational Development Principles, Process, ImportanceVIEW
Relevance of Organisational Development for Managers, OD-HRD InterfaceVIEW
Participation of Top Management in ODVIEW
OD Practitioner Meaning, Role of OD Practitioner, Competencies of an OD PractitionerVIEW
Emerging Trends in ODVIEW
OD in Global SettingVIEW

 

Unit 2 Organisational Diagnosis, Renewal and Change {Book}
Organisational Diagnosis: Meaning, Need, PhasesVIEW
Levels of Organisational DiagnosisVIEW
Techniques of Organisational DiagnosisVIEW
Tools used in Organisational DiagnosisVIEW
Organizational Renewal, Re-energizingVIEW
OD and Business Process Re- Engineering (BPR)VIEW
OD and Leadership DevelopmentVIEW
Organisational Change MeaningVIEW
Organisational Life CycleVIEW
Planned ChangeVIEWVIEW
Organizational Growth and its Implication for ChangeVIEW
Change Agents: Meaning, Features, Types, Role, Skills requiredVIEW

 

Unit 3 OD Interventions {Book}
a) Managing Expatriation and RepatriationVIEW
OD Interventions: Meaning, Features, Steps in OD InterventionsVIEW
Factors Affecting Success of InterventionsVIEW
Types of Interventions:
Human Resource InterventionVIEW
Structural InterventionVIEW
Strategic InterventionsVIEW
Third-Party Peace-Making InterventionVIEW
**Team InterventionVIEW
**Interpersonal InterventionVIEW
Techniques of OD Intervention:
Traditional Intervention: Sensitive Training, Grid Training, Survey FeedbackVIEW
Modern Intervention: Process Consultation, Third Party, Team Building, Transactional AnalysisVIEW
Evaluation of OD Interventions: Process, Types, Methods, ImportanceVIEW

 

Unit 4 OD Effectiveness {Book}
Issues faced in OD: Issues Related to Client Relationship, Power Individual skills and Attributes as a Source of Power, Power and Influence Tactics, Politics and ODVIEW
Values in OD: Meaning, Professional Values, Value Conflict and DilemmaVIEW
Ethics in OD: Meaning, Factors Influencing Ethical JudgementVIEW
Ethical Guidelines for OD ProfessionalsVIEW
Organisational Effectiveness Meaning, Effectiveness v/s EfficiencyVIEW
Approaches of Organisational Effectiveness: Goal Approach, System Resource Approach, Strategic Constituency Approach, Internal Process ApproachVIEW
Parameters for Judging Organisational EffectivenessVIEW
Ways to Enhance Organisational EffectivenessVIEW

 

HRM in Service Sector Management University of Mumbai BMS 6th Sem Notes

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