International Marketing University of Mumbai BMS 6th Sem Notes

09/04/2020 1 By indiafreenotes

Unit 1 Introduction to International Marketing & Trade {Book}
Meaning, Features of International Marketing, Need and Drivers of International Marketing		VIEW
Process of International Marketing, Phases of International Marketing		VIEW
Benefits of International Marketing		VIEW
Challenges of International Marketing		VIEW
Difference between Domestic and International Marketing		VIEW
Different Orientations of International Marketing: EPRG Framework		VIEW
Entering International Markets:		VIEW
Exporting	VIEW	VIEW
Licensing		VIEW
Franchising		VIEW
Mergers and Acquisition		VIEW
Joint Ventures		VIEW
Strategic Alliance		VIEW
Wholly Owned Subsidiaries		VIEW
Contract Manufacturing		VIEW
Turnkey Projects		VIEW
Concept of Globalization	VIEW	VIEW
Introduction to International Trade: Concept of International Trade	VIEW	VIEW
Barriers to Trade: Tariff and Non-Tariff		VIEW
Trading Blocs: SAARC, ASEAN, NAFTA		VIEW
European Union		VIEW
OPEC		VIEW

Unit 2 International Marketing Environment and Marketing Research {Book}
a) International Marketing Environment		VIEW
Economic Environment: International Economic Institution:
World Bank		VIEW
IMF		VIEW
IFC		VIEW
International Economic Integration:
Free Trade Agreement		VIEW
Customs Union	VIEW	VIEW
Common Market		VIEW
Economic Union		VIEW
Political Environment: Political System (Democracy, Authoritarianism, Communism), Political Risk, Political Instability, Political Intervention		VIEW
Legal Environment: Legal Systems (Common Law, Civil Law, Theocratic Law), Legal Differences, Anti-Dumping Law and Import License		VIEW
Cultural Environment: Concept, Elements of Culture (Language, Religion, Values and Attitude, Manners and Customs, Aesthetics and Education), HOFSTEDE’s Six Dimension of Culture, Cultural Values (Individualism v/s Collectivism)		VIEW
b) Marketing Research: Introduction, Need for Conducting International Marketing Research, International Marketing Research Process, Scope of International Marketing Research, IT in Marketing Research		VIEW

Unit 3 International Marketing Mix {Book}
International Product Decision		VIEW
International Product Line Decisions		VIEW
Product Standardization v/s Adaptation Argument		VIEW
International Product Life Cycle		VIEW
Role of Packaging and Labelling in International Markets		VIEW
Branding Decisions in International Markets		VIEW
International Market Segmentation and Targeting, Positioning		VIEW
b) International Pricing Decision		VIEW
Concept of International Pricing, Objectives of International Pricing, Factors Affecting International Pricing		VIEW
International Pricing Methods: Cost Based, Demand Based, Competition Based, Value Pricing, Target Return Pricing and Going Rate Pricing		VIEW
International Pricing Strategies: Skimming Pricing, Penetration Pricing, Predatory Pricing		VIEW
International Pricing Issues: Gray Market, Counter Trade, Dumping, Transfer Pricing		VIEW
c) International Distribution Decisions
Concept of International Distribution Channels, Types of International Distribution Channels		VIEW
Factors Influencing Selection of International Distribution Channel		VIEW
d) International Promotion Decisions:
Concept of International Promotion Decision	VIEW	VIEW
Planning International Promotional Campaigns: Steps: Determine the Target Audience, Determine Specific Campaigns		VIEW
Determine Budget		VIEW
Determine Message	VIEW	VIEW
Determine Campaign Approach	VIEW	VIEW
Determine Campaign Effectiveness	VIEW	VIEW
Standardization V/S Adaptation of International Promotional Strategies	VIEW	VIEW
International Promotional Tools/Elements		VIEW

Unit 4 Developments in International Marketing {Book}
a) Introduction: Developing International Marketing Plan:	VIEW
Preparing International Marketing Plan	VIEW
Examining International Organisational Design	VIEW
Controlling International Marketing Operations	VIEW
Devising International Marketing Plan	VIEW
b) International strategies:
Need for International Strategies, Types of International Strategies	VIEW
c) International Marketing of Services:
Concept of International Service Marketing, Features of International Service Marketing, Need of International Service Marketing	VIEW
Drivers of Global Service Marketing, Advantages and Disadvantages of Global Service Marketing, Service Culture	VIEW

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International Marketing University of Mumbai BMS 6th Sem Notes

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