Cross Cultural Training, Issues in Cross Cultural Training

Cross Cultural Training refers to the training given to employees related to the cultural differences between nations, the awareness of which helps in running smooth business across the nations. Cross cultural training is essential for doing business in present scenario involving multiple nations and cultures. One needs in depth understanding of the culture of the country he/she is dealing with.

Cross-cultural training contributes in increasing ability of employees to understand culture of others, values and ethos of another culture. It develops the interest to understand employees own background and cultural heritage. They should feel good about own culture and similar way the employees should accept and appreciate culture of other employees.

Importance

Cross cultural trainings are very important where there is a need to work across various nations and cultures. It helps employees to be better prepared for the travel and gives context which will help work efficiently in the new country and culture. It also increases the knowledge and awareness of the individual and helps make better decisions. For companies where working across different nations is very important, cross cultural training should be a part of employee programs.

• Collaboration for working on one project with teams from other countries of different cultures.
• Working in different culture countries.
• Working of divisions or departments of the company in different countries.
• Customers located in different countries of different cultures.
• Suppliers from other countries for outsource activities.
• When partners and alliances with parties from diversified cultures.

Types:

Training for Dealing Cross-Cultural Challenges:

Diversity of cultures is creating a lot of challenges and opportunities. The difficult situation is to deal with the challenges and to be become more effective in job performance. The training imparted is with the objective to deal the challenges without any difficulty or less difficulty.

In this type of training the methods, techniques, strategies and practices used in different countries workplace are highlighted. The workforce is made aware regarding those things and in turn can be applied in future working. It explains the challenges arose due to cultural diversity, suggests ways to deal with such challenges and provides possible solution to those challenges so that the effectiveness of cross- cultural teams can be improved.

This would be in a position to create awareness, develop trust and confidence so that the team-spirit is developed among them. This ultimate would contribute to cooperation, smooth working and effective communication.

Training for Diversified Workforce:

Due to globalisation in business activities, a lot of job opportunities are made available across the world. The multinational companies during their business have employed talented employees from different countries. The workforce due to this has become highly diversified. The management faces an uphill task to deal with this diversified manpower.

For that purpose the management is provided training to develop awareness regarding cultural elements, values and behaviour. Human resource management team deals with the people and this training is especially useful for them. With proper knowledge of employees and their cultural background the HR manager finds himself in the position to deal with people from various cultural backgrounds.

This helps a lot in understanding people and contributes in maintaining good relationship at workplace. The peaceful working definitely improves the quantity and quality of the performance.

Training on Specific Country:

This depends on the situation of the business. When a company is having business in a particular country, there is need to know the culture of that country only. Training should be conducted to create awareness of culture of that country only. The training should be provided regarding geographical location, climate, culture, economy, behaviour of people of that countries, consumption pattern, social and moral values, etc.

This would create awareness of managers and help in dealing the customers, clients, partners, employees and consultant. If the knowledge regarding the specific country background is good, then difficulties would not be faced by dealing managers. Their effectiveness on jobs would definitely improve. If proper care not taken regarding this then at every step a lot of difficulties are to be faced and may leads to failure in that country.

This training is mainly for the managers working in that specific country or visiting to that country. This is specially designed for teams and personnel who need to visit overseas countries and interact with clients or teams from foreign cultures. This training covers, in details the particular values, ethos, morals, behaviour and business practices and customs of a particular country or an ethnic group.

Training in Management Practices:

Training is provided to the managerial staff for managing the business activities across the world in diversified cultures and manpower. The different practices, methods, techniques, strategies and philosophy used by management team in different countries are highlighted. There awareness is created so that these can be applied in managing projects across the world.

It enables the management to understand business management activities across the global markets and manage, guide and supervise the cross-cultural teams. This would help in performing the tasks smoothly without any difficulty. The effectiveness of management team over cross-cultural projects would improve definitely.

Training for Conducting Negotiations:

During business activities performed across the world market, the management takes a lot of decisions. For finalizing a deal relating to business they are involved in negotiation. For example, deciding partners, mergers, acquisitions, joint ventures, dealers, vendors and employees the negotiation process is involved. It is very difficult to deal with negotiation with parties of diversified culture.

In this type of training awareness is creating regarding cultural backgrounds and negotiation skills developed to deal with cross-cultural parties. This training is of a special type and helps to equip with negotiation skills relating to specific culture, negotiating team, clients, customers, employees.

Due to developed negotiation skills the deals can be finalized effectively or settlement can be made by negotiating on terms and conditions applicable to the deals. Without proper negotiation skills the agreements, settlements and deals cannot be finalized properly. Finally, these affect the business performance.

Effectiveness:

(a) Structure of the Programme:

Structure of cross-cultural education and training programme is to be designed to meet the requirement of business in different countries. The contents of the programmes should be according to the objectives, target group, skills needed, duration, position, responsibility and locations. These points are to be kept in mind to match the requirements.

The programme can be designed for executives, senior managers and top executives located in different countries. The programme can be of foundation, technical, team building, etc. The duration of course should vary with objectives and target group for whom the programme has been designed.

Contents and timing and duration of courses should as per the requirement of the target groups. If proper care is not taken then it may lead to mismatch and objectives of the programme would be defeated. Special care should be taken. In future, through review the programmes can be modified so the effectiveness can improve further.

(b) Continuity of the Programme:

The cross-cultural education and training programmes should be conducted till the objectives are fulfilled. These should not be stopped in between without achieving the objectives. Further one programme should be connected with the other programme in course-curriculum itself. The employees should know which course they are undergoing for a particular duration.

The programme should be completed properly and on completion of the course the candidates should be evaluated and certification should be done. This would improve morale of the employees. If not done so the effectiveness of the whole programme would go down and there would be wastage of time, efforts and money. It should not be taken lightly.

(c) Quality of Programme:

Quality means the pre-decided standards of performance are met properly and give satisfaction to the concerned parties. It can be said quality is defined as fitness for use. When the programme is designed, implemented, evaluated and completed should be as per the pre-decided standards. There should not be any deviation anywhere. If any deviation is there then immediately the remedial actions are to be taken.

The effectiveness of the system should not go down. Quality should be maintained in course structure, course pre-work, content, delivery, evaluation of performance according to standard of excellence. Special efforts should be put to complete the programme without any irregularities. Further, if responsible manager is not satisfied with any area of programme then immediate remedial action should be taken so that in future the effectiveness of the programme can be improved.

(d) Consistency of Performance:

When conducted cross-culture education and training programme the delivery should be proper. From one course to another course the standards of performance should be maintained. The quality is to be maintained. If quality is not maintained properly and regularly then the result would not be achieved. It would not be in a position to develop confidence in candidates.

The objectives of the programme would be defeated if consistency in performance and quality not maintained, Proper care should be taken for future so that effectiveness can be improved. If lapses are there in this the candidates would not take interest in such programmes.

(e) Properly Justified Programme:

The cross-cultural education and training programme can be designed and implemented for creating awareness among employees regarding different cultures, motivating their participation and developing good working environment. The programme should be justified properly.

The justification whether it is required or not, design and implementation for the target group is proper, course contents, training methods, involvement of technology, assessment methods, costs involved, time and efforts needed for completion of the programme. If the answer regarding these points is positive then it should be conducted otherwise not. There should be proper justification and should not face opposition in later stages.

(f) Suitable for Target Groups and Easy to Measure:

The structure of the programme should be designed in such a way that it is meeting the objectives of the programme. It may be for different parties such as managers, employees both in different locations. The contents, schedule, methods of conducting training programme, duration, etc., should be such that it becomes suitable to the target group to fulfil the objectives of training programme.

Time-to-time it should be adjusted as per the requirements of concerned parties. It should not mismatch to the requirements. It should be designed as tailor-made programme. Further, the impact of it on knowledge, awareness and performance should be measurable. If it is so then only the effectiveness of the programme can be measured and can say whether it is good or poor.

These two things are possible on the basis of feedback from the participants. After getting feedback the programme can be further tailor-made and the effectiveness and results of programme can be measured.

If the management takes proper care regarding the above mentioned points then the effectiveness of the programme would be good. If anywhere any deviation is found in feedback, then efforts can be put to improve the conditions. The effectiveness in future also can further improve.

Issues in Cross Cultural Training

Different Communication Styles

The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of “yes” varies from “maybe, I’ll consider it” to “definitely so,” with many shades in between.

Another major aspect of communication style is the degree of importance given to non-verbal communication. Non-verbal communication includes not only facial expressions and gestures; it also involves seating arrangements, personal distance, and sense of time. In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings. For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some black, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation among friends. Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups.

Different Attitudes Toward Conflict

Some cultures view conflict as a positive thing, while others view it as something to be avoided. In the U.S., conflict is not usually desirable; but people often are encouraged to deal directly with conflicts that do arise. In fact, face-to-face meetings customarily are recommended as the way to work through whatever problems exist. In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning; as a rule, differences are best worked out quietly. A written exchange might be the favoured means to address the conflict.

Different Approaches to Completing Tasks

From culture to culture, there are different ways that people move toward completing tasks. Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and varied ideas about how relationship-building and task-oriented work should go together.

When it comes to working together effectively on a task, cultures differ with respect to the importance placed on establishing relationships early on in the collaboration. A case in point, Asian and Hispanic cultures tend to attach more value to developing relationships at the beginning of a shared project and more emphasis on task completion toward the end as compared with European-Americans. European-Americans tend to focus immediately on the task at hand, and let relationships develop as they work on the task. This does not mean that people from any one of these cultural backgrounds are more or less committed to accomplishing the task, or value relationships more or less; it means they may pursue them differently.

Different Decision-Making Styles

The roles individuals play in decision-making vary widely from culture to culture. For example, in the U.S., decisions are frequently delegated that is, an official assigns responsibility for a particular matter to a subordinate. In many Southern European and Latin American countries, there is a strong value placed on holding decision-making responsibilities oneself. When decisions are made by groups of people, majority rule is a common approach in the U.S.; in Japan consensus is the preferred mode. Be aware that individuals’ expectations about their own roles in shaping a decision may be influenced by their cultural frame of reference.

Different Attitudes Toward Disclosure

In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal information. Keep this in mind when you are in a dialogue or when you are working with others. When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable revealing. Questions that may seem natural to you What was the conflict about? What was your role in the conflict? What was the sequence of events? may seem intrusive to others. The variation among cultures in attitudes toward disclosure is also something to consider before you conclude that you have an accurate reading of the views, experiences, and goals of the people with whom you are working.

Different Approaches to Knowing

Notable differences occur among cultural groups when it comes to epistemologies that is, the ways people come to know things. European cultures tend to consider information acquired through cognitive means, such as counting and measuring, more valid than other ways of coming to know things. Compare that to African cultures’ preference for affective ways of knowing, including symbolic imagery and rhythm. Asian cultures’ epistemologies tend to emphasize the validity of knowledge gained through striving toward transcendence.