Category: Lucknow University BBA Notes

An Entrepreneur (ESTP) is someone with the Extraverted, Observant, Thinking, and Prospecting personality traits. They tend to be energetic and…

“Social innovation is the process of developing and deploying effective solutions to challenging and often systemic social and environmental issues…

Social entrepreneurs often start their venture or initiative after recognizing the prevalence of a certain problem in society and creating…

A creative team is a team of individuals supporting a company or organization with their creative skills. Creative teams are…

Innovation is the act of developing a new process or product and introducing it to the market. It is essentially…

Business aims refer to the business’s long-term strategy. It is a mission statement offering a clear vision of your supporting…

Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as…

John Kao has developed a conceptual model of entrepreneurship in his article: Entrepreneurship, creativity and organisation in 1989. This model…

Cognitive dissonance is the discomfort a person feels when their behavior does not align with their values or beliefs. It…

All the activities and experiences that follow purchase are included in the post purchase behavior. Usually, after making a purchase,…