P21 Business Policy and Strategic Management-I BBA NEP 2024-25 5th Semester Notes

Unit 1
Introduction and Concept of Strategy	VIEW
Corporate Policy as a field of Study	VIEW
Nature, Importance of Business Policy	VIEW
Purpose and Objective of Business Policy	VIEW
Chief Executive Job	VIEW
Roles and Responsibilities of Board of Directors	VIEW
An Overview of Strategic Management, its Nature and Process	VIEW
Formulation of Strategy	VIEW
Environment, Environment Scanning	VIEW
Environment Appraisal	VIEW
Identifying Corporate Competence and Resource	VIEW

Unit 2
Corporate Strategy	VIEW
Personal Values	VIEW
Ethical Values	VIEW
Business ethics	VIEW
Industry Structure	VIEW
Reconciling Divergent Values	VIEW
Modification of Values	VIEW
Moral Components of Corporate Strategy	VIEW
Community considerations	VIEW
Corporate Social Responsibility (CSR)	VIEW

Unit 3
Corporate Portfolio Analysis	VIEW
Competitor Analysis	VIEW
SWOT analysis	VIEW
Strategic Audit	VIEW
Strategic Choice	VIEW
Strategic Plan	VIEW
Routes to Sustainable Competitive Advantage (SCA)	VIEW

Unit 4
Strategy Implementation	VIEW
Structural implementation	VIEW
Organisational Design and Change	VIEW
Behavioural Implementation	VIEW
Leadership	VIEW
Corporate Culture	VIEW
Corporate Politics and Use of Power	VIEW
Functional Implementation: Financial, Marketing	VIEW
Operation Personnel (HR) Policies and their integration	VIEW
Strategic Evaluation and Control	VIEW