6th March 2020
Marketing Mix for Services
The marketing concept dictates that marketing decisions should be based upon customer needs and wants. Buyers purchase goods and services…
Study BBA, BMS, B.Com Syllabus wise Notes
The marketing concept dictates that marketing decisions should be based upon customer needs and wants. Buyers purchase goods and services…
In order to be able to make a clear and relevant classification of services, we would first need to understand…
The following are the characteristics of services: Intangibility: Services are intangible and therefore cannot be touched, handled, smelt or tasted…
Accounting procedures may baffle you, and legal statutes may daze you, but if you’re like many small-business owners, the one…
In marketing, positioning has come to mean the process by which marketers try to create an image or identity in…
Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or…
With the increasing use of the computer, companies are becoming more interested in the development of a corporate wide, integrated…
An analysis of the 5 Cs, i.e. our company, customer, competitor and collaborators as parts of the micro-environment, and the…
Health marketing is an approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to…
Strategic Management is a stream of decisions and actions which lead to the development of an effective strategy or strategies…