6th March 2020
Significance of Services Marketing
The following are the characteristics of services: Intangibility: Services are intangible and therefore cannot be touched, handled, smelt or tasted…
Study BBA, BMS, B.Com, Mba Syllabus wise Notes
The following are the characteristics of services: Intangibility: Services are intangible and therefore cannot be touched, handled, smelt or tasted…
Accounting procedures may baffle you, and legal statutes may daze you, but if you’re like many small-business owners, the one…
In marketing, positioning has come to mean the process by which marketers try to create an image or identity in…
Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or…
With the increasing use of the computer, companies are becoming more interested in the development of a corporate wide, integrated…
An analysis of the 5 Cs, i.e. our company, customer, competitor and collaborators as parts of the micro-environment, and the…
Health marketing is an approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to…
Strategic Management is a stream of decisions and actions which lead to the development of an effective strategy or strategies…
The term ‘strategic management’ is used to denote a branch of management that is concerned with the development of strategic…
Following are the outstanding attributes of strategic decision: (1) Strategic decision is major one which is fundamental in that it…