by | Unit 1 | |
| Strategy, Meaning, Levels of Strategy | VIEW |
| Corporate Level Strategy | VIEW |
| Business Level Strategy | VIEW |
| Functional Level Strategy | VIEW |
| Strategic Management, Meaning, Nature, Importance, Process | VIEW |
| Organizational Vision, Mission, Goals and Objectives: Meaning and Importance | VIEW |
| Unit 2 | |
| Strategic Analysis: Meaning and Importance | VIEW |
| BCG Matrix, Concept, Categories and Business Applications | VIEW |
| GE Nine Cell Matrix: Concept and Business Applications | VIEW |
| Porter’s Five Forces Model: Concept, Porter’s Five Forces Analysis, Importance | VIEW |
| Value Chain Analysis, Meaning and Importance | VIEW |
| Unit 3 | |
| Industry Analysis, Meaning and Importance | VIEW |
| Porter’s Five Forces Model: Meaning and Relevance | VIEW |
| Competitive Advantage: Meaning and Sources | VIEW |
| Generic Strategies: Cost Leadership, Differentiation and Focus Strategies | VIEW |
| Growth Strategies: Market Penetration, Market Development, Product Development and Diversification | VIEW |
| Relationship between Strategic Alternatives and Choice of Strategy | VIEW |
| Unit 4 | |
| Strategy Implementation: Meaning and Importance | VIEW |
| Resource Allocation | VIEW |
| Structural Design | VIEW |
| Role of Leadership and Organizational Culture in Strategy Implementation | VIEW |
| Functional Strategies: Meaning, Types, Marketing, Finance, HR and Operations strategy | VIEW |
| Role of Functional Strategies in achieving Corporate Goals | VIEW |
| Alignment of Functional Strategies with Business Strategy | VIEW |
| Unit 5 | |
| Strategic Evaluation, Meaning and Importance, Strategic Control Process | VIEW |
| Performance Measurement Techniques: Financial and Non-Financial Measures | VIEW |
| Balanced Scorecard, Concept and Importance | VIEW |
| Benchmarking, Meaning and Applications | VIEW |
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