Author: indiafreenotes

Planning is the first and foremost function of management, which involves setting objectives and determining the best course of action to achieve them. It is a systematic process of forecasting the future, identifying goals, and selecting activities and resources to reach those goals efficiently and effectively. Planning helps managers decide in advance what to do, how to do it, when to do it, and who will do it.

At its core, planning is goal-oriented. It aligns organizational efforts with long-term visions and short-term priorities. Managers analyze internal strengths and weaknesses, assess external opportunities and threats, and formulate strategies that ensure optimal resource utilization. It also provides a framework for decision-making, as future uncertainties are anticipated and alternative courses of action are considered.

Planning is a continuous and dynamic process. As conditions change, plans must be revised to reflect new realities. Effective planning reduces risk, avoids duplication of effort, improves coordination, and sets standards for performance evaluation. It enhances organizational adaptability by preparing for potential challenges and seizing emerging opportunities.

In both strategic and operational contexts, planning is essential for success. Whether in business, government, or non-profit organizations, planning enables systematic action and proactive problem-solving. It turns vision into achievable goals and ensures that everyone in the organization moves in the same direction.

According to Urwick, “Planning is a mental predisposition to do things in orderly way, to think before acting and to act in the light of facts rather than guesses”. Planning is deciding best alternative among others to perform different managerial functions in order to achieve predetermined goals.

According to Koontz & O’Donell, “Planning is deciding in advance what to do, how to do and who is to do it. Planning bridges the gap between where we are to, where we want to go. It makes possible things to occur which would not otherwise occur”.

Objectives of Planning

• Achieving Organizational Goals

The primary objective of planning is to ensure that all efforts and resources are aligned toward achieving organizational goals. It defines what the organization aims to accomplish in a specific timeframe. Planning translates vision and mission into measurable targets and guides employees at all levels. By outlining objectives and the paths to reach them, planning ensures focused action, better coordination, and clarity of purpose, leading to higher efficiency and goal accomplishment across departments and functions.

• Reducing Risks and Uncertainty

Planning helps managers anticipate potential risks and uncertainties in the business environment. It involves analyzing future conditions and preparing for different scenarios, which minimizes surprises and losses. Through forecasting, managers identify possible threats and devise preventive or corrective measures. This proactive approach reduces the impact of external disruptions. By reducing ambiguity and enhancing preparedness, planning enables organizations to operate more confidently and sustainably, even in dynamic or volatile economic, political, and technological contexts.

• Ensuring Optimum Utilization of Resources

An essential objective of planning is to facilitate the efficient use of all available resources, such as manpower, money, machinery, and materials. Through proper allocation and scheduling, planning ensures that resources are neither underutilized nor wasted. It helps in setting priorities, avoiding duplication of effort, and minimizing idle time. By optimizing resource use, planning contributes to cost reduction and higher productivity, thereby enhancing the overall operational efficiency and profitability of the organization.

• Facilitating Coordination

Planning acts as a unifying framework that aligns the efforts of different departments, teams, and individuals. It ensures that all organizational activities are interlinked and directed toward common objectives. Through clear plans and communication of roles and responsibilities, it prevents overlap and conflict. Planning fosters better understanding, cooperation, and synchronization across functions. This coordination leads to smooth workflows, timely execution, and organizational harmony, which are vital for the successful implementation of business strategies.

• Promoting Innovation and Creativity

Planning encourages managers and employees to think ahead and develop innovative solutions to meet future challenges. While identifying new goals and strategies, it pushes individuals to explore alternatives and adopt creative approaches. Strategic planning, in particular, opens doors to experimentation, product development, and process improvement. It provides a structured process for innovation while managing associated risks. In a rapidly changing world, planning supports organizations in staying relevant, competitive, and technologically progressive.

• Providing Direction and Clarity

Planning provides a clear sense of direction to all members of the organization. It defines what is to be done, how, when, and by whom. This clarity eliminates confusion and enhances employee confidence and accountability. It enables individuals to align their actions with broader organizational goals. Direction through planning leads to better decision-making, time management, and prioritization. It acts as a guiding compass, ensuring that energy and efforts are not wasted in unproductive or misaligned tasks.

• Establishing Standards for Control

Planning sets benchmarks and performance standards that serve as a basis for controlling and evaluating progress. These standards make it possible to measure actual performance against planned objectives. Any deviation can be identified, and corrective measures can be implemented promptly. Thus, planning and controlling are interdependent. While planning sets the course, control keeps the organization on track. This objective ensures consistent improvement and accountability at every level of management through regular review and feedback.

• Enhancing Organizational Efficiency

By streamlining activities and ensuring timely execution, planning significantly improves overall organizational efficiency. It helps reduce wastage, duplication, and delays. Managers are able to allocate resources wisely and eliminate unnecessary efforts. It also boosts employee morale by providing clear roles and structured workflows. Efficient planning results in faster decision-making and better productivity. As a result, organizations become more agile, cost-effective, and capable of delivering value to customers and stakeholders in a timely manner.

Fundamentals of Planning

• Setting Objectives

The first fundamental of planning is to define clear, measurable, and achievable objectives. These objectives serve as the foundation for all planning activities. They guide decision-making and provide direction for individual and organizational efforts. Whether it’s improving profitability, expanding markets, or enhancing customer satisfaction, objectives ensure that everyone works towards a common goal. Clear objectives also allow for better evaluation of progress and help maintain focus amidst operational challenges or environmental uncertainties.

• Forecasting Future Conditions

Planning requires forecasting future trends and conditions to make informed decisions. Managers must anticipate economic shifts, customer demands, technological changes, and competitor actions. Accurate forecasting reduces uncertainty and prepares the organization for upcoming challenges or opportunities. It may involve market research, data analysis, or historical comparisons. Effective forecasting allows the organization to position itself advantageously, reduce risk, and maintain operational stability even in a rapidly changing external environment.

• Developing Planning Premises

Planning premises are the assumptions or expected conditions under which a plan will operate. These may include market trends, resource availability, government policies, or socio-economic conditions. Developing sound premises is crucial because they influence how realistic and feasible a plan is. If premises are flawed or ignored, the plan may fail. Managers must continuously evaluate and revise these assumptions to ensure that the plan remains relevant and achievable as circumstances change.

• Identifying Alternatives

A fundamental aspect of planning is to generate multiple possible courses of action to achieve desired objectives. This encourages innovation, creativity, and risk assessment. Managers must evaluate various options based on cost, feasibility, impact, and alignment with organizational goals. Identifying alternatives prevents tunnel vision and allows flexibility in execution. By comparing different strategies, organizations can select the most effective path forward, ensuring both resource optimization and adaptability to unforeseen changes.

• Evaluating and Selecting the Best Alternative

Once alternatives are identified, the next fundamental is to analyze and select the most suitable option. This involves evaluating each alternative in terms of benefits, costs, risks, time, and resource requirements. Strategic, operational, and contingency factors must all be considered. The chosen alternative should be realistic and aligned with organizational values and capabilities. This step ensures that planning is practical, efficient, and results-oriented, leading to better execution and achievement of business objectives.

• Formulating Supporting Plans

Primary plans often need secondary or derivative plans to support their execution. For example, if the main plan is to launch a new product, supporting plans may involve budgeting, staffing, marketing, and supply chain management. These supporting plans ensure that all aspects of the primary plan are addressed cohesively. Each function or department must contribute to the overall objective through tailored sub-plans, ensuring effective coordination and integrated implementation across the organization.

• Establishing Timelines and Schedules

A successful plan must include realistic timelines, milestones, and schedules. This ensures that each phase of the plan progresses in a timely and organized manner. Timelines help managers allocate resources effectively, prioritize tasks, and monitor performance. Deadlines also create accountability and help identify delays early. With clearly defined timeframes, managers can synchronize activities across departments and ensure that the project is completed within the expected period without unnecessary bottlenecks.

• Monitoring and Reviewing the Plan

Planning does not end with implementation. A key fundamental is continuous monitoring and review. Managers must track progress, compare actual performance with planned objectives, and make necessary adjustments. This feedback loop ensures that the organization remains aligned with its goals despite internal or external changes. Periodic reviews help identify shortcomings, learn from mistakes, and improve future plans. Monitoring also boosts accountability and enables timely corrective action to keep the organization on track.

Nature of Planning

• Planning is Goal-Oriented

Planning is not an end in itself; it is always undertaken to achieve specific organizational goals. Every plan specifies the objectives to be accomplished and the steps necessary to reach them. For instance, the primary goal of “Make in India” is to boost manufacturing. All plans by participating companies, whether for setting up new plants or skill development, are directed towards achieving this specific national and corporate objective. Without a goal, planning loses its meaning and direction.

• Planning is a Primary Function

Planning is the first and most crucial function of management. All other managerial functions—organizing, staffing, directing, and controlling—are based on the foundation laid by planning. A manager must plan before he or she can organize resources or control performance. For example, a manager must first plan the sales target for a quarter (planning) before setting up a sales team (organizing) or evaluating their performance (controlling).

• Planning is Pervasive

Planning is required at all levels of management and in all departments of an organization. The scope and nature of planning change with the level. Top management plans for the entire organization (e.g., Tata Group’s strategic plan for electric vehicles), while middle management plans for their department (e.g., production schedule), and supervisors plan day-to-day activities (e.g., work shift roster). It is a universal function, not confined to any single level.

• Planning is Futuristic

Planning is essentially looking ahead and preparing for the future. It involves forecasting future events, trends, and conditions to decide a course of action. However, since the future is uncertain, planning is always based on intelligent forecasts and assumptions. For example, an Indian pharmaceutical company like Dr. Reddy’s plans its R&D investment based on forecasts of future disease patterns and drug demand, making it a future-oriented activity.

• Planning is Continuous

Planning is an ongoing and dynamic process. Old plans need to be revised and new ones need to be created as the business environment changes. A plan is not made once and forgotten. For instance, an airline like IndiGo constantly revises its flight schedules, pricing, and routes (its plans) in response to changing fuel prices, passenger demand, and competitive actions, making it a continuous cycle.

• Planning is an Intellectual Process

Planning requires managers to think rationally and logically. It involves mental foresight, sound judgment, and conscious decision-making. It is not guesswork; it requires analysis of the situation, visualization of the future, and choosing the best alternative from various available options. Deciding the store location for a new DMart outlet, after analyzing demographics and traffic, is a result of such an intellectual exercise.

• Planning Involves Decision-Making

The essence of planning is choosing between various alternative courses of action. At every step, the planning manager has to make decisions—what to do, when to do it, how to do it, and who will do it. For example, a startup must decide whether to focus on metro cities or tier-2 towns—a critical decision that forms the core of its market entry plan.

Scope of Planning

• Objectives

Objectives are the ultimate goals towards which all organizational activities are directed. They are the endpoints that planning aims to achieve. Planning must start by clearly defining these objectives, as they provide the fundamental direction for all other decisions. For an Indian company, an objective could be “to achieve a 20% market share in the electric two-wheeler segment within three years.” All subsequent plans are built to accomplish this specific, measurable goal.

• Policies

Policies are broad guidelines formulated by top management to channelize managerial thinking and decision-making. They define the boundaries within which decisions must be made. For instance, a company like Infosys may have a “promotion-from-within policy,” which guides all departmental heads to prioritize internal candidates for open positions. Planning involves establishing such policies to ensure consistent and coordinated actions across the organization, saving time for routine decisions.

• Procedures

Procedures are a series of related, chronological steps that outline how a recurring activity must be carried out. They provide a standardized way of performing tasks. Planning involves designing these routines to ensure efficiency and uniformity. For example, a State Bank of India (SBI) branch has a clear procedure for granting a loan, involving application submission, verification, credit appraisal, and approval. This procedural plan eliminates confusion and ensures compliance.

• Rules

Rules are specific, rigid statements that dictate what must or must not be done. They allow no flexibility or deviation. Planning includes establishing rules to maintain discipline and safety. For example, a rule in a Tata Steel plant could be “Wearing a hard hat is mandatory in the production area.” Unlike a procedure, a rule is not a sequence but a strict directive that must be followed without exception.

• Strategies

Strategies are comprehensive plans designed to achieve long-term objectives, especially in the context of competition. They involve deciding how the organization will deploy its resources to gain a sustainable advantage. For example, the strategy behind “Reliance Jio” was to initially offer free data and voice services to rapidly acquire a massive customer base, disrupting the entire Indian telecom market. Strategic planning is crucial for survival and growth.

• Budgets

A budget is a numerical or financial plan that quantifies expected results for a future period. It is a statement of expected income and expenditure. Planning involves creating budgets to allocate resources efficiently and to serve as a standard for control. An annual marketing budget for a new Amul product is a plan that allocates specific funds to advertising, promotions, and events, ensuring financial discipline.

• Programmes

Programmes are a complex of goals, policies, procedures, rules, and resources required to carry out a given course of action. They are a single-use, major plan that coordinates various smaller plans. For instance, the Indian government’s “Swachh Bharat Abhiyan” is a programme. It has a clear objective, a set of policies, defined procedures for waste management, and an allocated budget, making it a comprehensive plan integrating multiple elements.

Types of Planning

1. Strategic Planning

Strategic planning involves setting long-term goals and determining overall organizational direction. It is usually done by top-level management and focuses on identifying mission, vision, objectives, and competitive positioning. It considers external factors like market trends, economic conditions, and regulatory changes. Strategic planning defines where the organization wants to go over the next 3 to 5 years and outlines how to get there. It provides a foundation for all other types of planning and decision-making.

2. Tactical Planning

Tactical planning translates strategic plans into medium-term, departmental objectives and actions. It is performed by middle management and typically spans a one-to-three-year period. Tactical plans define how resources will be allocated and how specific departments (like marketing or operations) will contribute to strategic goals. These plans are more detailed than strategic plans and often include budgets, schedules, and performance metrics. Tactical planning bridges the gap between broad organizational goals and daily operations.

3. Operational Planning

Operational planning focuses on short-term activities and tasks that support tactical and strategic plans. It is handled by lower-level managers and supervisors and typically covers a time frame of weeks or months. Operational plans are highly specific and detail procedures, deadlines, staffing, and workflows. They help ensure that day-to-day tasks align with broader objectives. Examples include work schedules, routine reports, and production plans. This type of planning is essential for smooth and consistent daily operations

4. Contingency Planning

Contingency planning prepares the organization to respond effectively to unexpected events or emergencies. It includes developing backup plans or alternatives in case the original plan fails due to unforeseen issues like natural disasters, system breakdowns, or financial crises. Contingency plans help minimize disruption and ensure business continuity. Managers identify potential risks, assess their impact, and create response strategies. This type of planning is vital for risk management and organizational resilience in volatile environments.

5. Financial Planning

Financial planning involves estimating future financial requirements, allocating funds, and managing financial risks. It includes budgeting, forecasting revenue and expenses, capital investment decisions, and managing cash flow. Financial planning ensures that the organization has sufficient resources to meet its objectives and obligations. It supports informed decision-making by providing insight into the financial health of the business. This type of planning is crucial for profitability, solvency, and long-term sustainability of operations.

6. Growth Planning

Growth planning focuses on expansion and development strategies such as entering new markets, launching new products, or increasing market share. It may involve mergers, acquisitions, or diversification. This type of planning requires detailed research and analysis to ensure that the growth aligns with organizational capabilities and market demand. Growth plans help identify the best opportunities for scaling operations and increasing revenue while mitigating associated risks. It supports long-term sustainability and business development.

7. Manpower or Human Resource Planning

Manpower planning involves determining the organization’s future human resource needs, forecasting labor supply and demand, and developing strategies for recruitment, training, and retention. It ensures that the right number of people with the right skills are available when needed. HR planning also supports succession planning and employee development programs. This type of planning is essential for maintaining productivity, reducing turnover, and aligning workforce capabilities with organizational goals and future business needs.

8. Growth and Innovation Planning

Innovation planning focuses on developing new ideas, technologies, or processes to improve organizational performance and stay competitive. It includes R&D strategy, innovation budgeting, idea incubation, and new product development plans. Innovation planning is closely tied to organizational culture and long-term vision. By systematically encouraging creativity and managing innovation projects, organizations can gain first-mover advantages, increase customer satisfaction, and foster a culture of continuous improvement and forward-thinking leadership.

Process or Steps in Planning Function

Step 1. Establishing Objectives

The first step in the planning process is to set clear, measurable, and achievable objectives. These objectives guide all subsequent decisions and actions. They define what the organization aims to accomplish within a specific period. Objectives must align with the organization’s vision and mission. Whether the goal is increasing market share, launching a new product, or reducing costs, clearly defined objectives help managers focus their efforts and set priorities for effective and goal-oriented planning.

Step 2. Analyzing the Environment

Once objectives are set, the next step is to analyze internal and external environments. Internally, managers evaluate the organization’s strengths, weaknesses, resources, and capabilities. Externally, they assess market trends, competition, customer behavior, economic conditions, and regulatory factors. Tools like SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analyses are commonly used. This step helps managers understand the context in which the plan will operate and identify opportunities and risks.

Step 3. Determining Planning Premises

Planning premises are the assumptions about the future on which plans are based. These include forecasts about market demand, interest rates, technological changes, policies, and competitor actions. Identifying and validating these premises help in developing realistic plans. If the premises change, the plan may need adjustment. Therefore, accurate and updated premises ensure the plan’s feasibility. This step reduces uncertainty and provides a foundation for consistent, evidence-based decision-making throughout the planning process

Step 4. Identifying Alternatives

With goals and assumptions in place, the next step is to generate various alternative courses of action. Managers brainstorm multiple strategies or paths to reach the same objective. This encourages creativity, flexibility, and contingency thinking. Exploring different options enables the organization to respond effectively if one strategy fails. Identifying alternatives broadens the planning perspective and prevents reliance on a single approach, allowing more informed and balanced decision-making based on risk, cost, and feasibility.

Step 5. Evaluating Alternatives

After generating alternatives, each one is carefully analyzed for its pros and cons. Managers evaluate options based on factors like cost, time, resources, risks, alignment with objectives, and expected outcomes. Quantitative tools such as cost-benefit analysis or decision matrices may be used. This step ensures that decisions are not based on intuition but thorough analysis. It also helps in identifying the most efficient, feasible, and profitable course of action from among the alternatives

Step 6. Selecting the Best Alternative

Based on evaluation, the most suitable plan is selected for implementation. The chosen plan should be realistic, cost-effective, and aligned with organizational objectives. Selection must also consider organizational capabilities and constraints. This step transforms ideas into actionable strategies. Managers ensure that the selected alternative offers maximum returns with minimum risk. Once selected, the plan becomes the blueprint for execution and must be communicated clearly to all stakeholders to ensure coordinated and focused efforts

Step 7. Formulating Supporting or Derivative Plans

Once the main plan is selected, supporting or derivative plans are created to assist in its execution. These could be departmental plans such as marketing, HR, finance, or logistics plans that align with the main objective. Supporting plans help in organizing resources, assigning responsibilities, and defining tasks. These detailed sub-plans ensure consistency and coordination across departments, enabling smooth implementation of the overall strategy and avoiding confusion or duplication of efforts during execution

Step 8. Implementing and Monitoring the Plan

The final step involves executing the plan and monitoring its progress. Managers assign tasks, allocate resources, and set timelines for implementation. Continuous monitoring helps compare actual performance with planned objectives and detect deviations. Feedback mechanisms and performance indicators are used to evaluate results. If any shortcomings arise, corrective actions are taken. Monitoring ensures accountability and allows for improvements. It keeps the plan dynamic and responsive to changes, ensuring that the organization remains on track.

Importance of Planning

• Provides Direction

Planning provides a clear sense of direction for the organization. It defines what to do, how to do it, when to do it, and who will do it. This clarity aligns all employees toward common objectives. It minimizes confusion, guides decision-making, and ensures coordinated efforts across departments. With a strong plan in place, employees understand their roles and responsibilities, allowing the organization to move steadily towards its short-term targets and long-term vision with consistency.

• Reduces Uncertainty and Risk

Through forecasting and structured decision-making, planning helps anticipate future uncertainties and prepare for them in advance. It equips managers with strategies to respond to economic fluctuations, technological shifts, or competitive threats. This reduces risks and enhances business resilience. Instead of reacting impulsively to crises, the organization acts proactively. Effective planning creates confidence among stakeholders, helps businesses adapt to change smoothly, and ensures operational continuity even in unpredictable and challenging external environments.

• Promotes Efficient Use of Resources

Planning ensures optimal allocation and utilization of resources such as time, money, manpower, and materials. It eliminates wastage and prevents duplication of efforts by assigning the right tasks to the right people at the right time. Managers can prioritize actions and align available resources with organizational goals. This enhances productivity and reduces unnecessary costs. Efficient resource use, enabled by planning, strengthens profitability and helps organizations operate sustainably and competitively in a resource-constrained environment.

• Facilitates Coordination

Planning acts as a blueprint that integrates the efforts of all departments and individuals. It ensures that every action taken is aligned with the organizational goal, reducing conflicts and overlaps. When departments understand their specific roles within the overall strategy, coordination becomes seamless. This enhances inter-departmental communication, promotes teamwork, and improves workflow efficiency. Coordination through planning leads to smooth execution, timely delivery, and the creation of a united organizational culture focused on shared success.

• Aids in Decision-Making

Planning improves the quality of decisions by providing managers with necessary information, clarity of objectives, and alternatives to choose from. With a structured plan in place, decision-making becomes systematic rather than intuitive. Managers can evaluate different options, weigh risks and benefits, and make informed choices. It reduces guesswork and minimizes errors. As a result, decisions become more rational, strategic, and aligned with long-term goals, improving both short-term performance and long-term competitiveness.

• Establishes Standards for Control

Planning sets performance benchmarks that help in measuring actual outcomes. It enables the control function by defining clear goals and expected results. Managers can compare performance against planned targets, identify gaps, and take corrective measures. This ensures accountability and fosters continuous improvement. Without a plan, there would be no criteria for evaluating success. Thus, planning provides a basis for performance appraisal, helps in identifying inefficiencies, and strengthens organizational discipline and goal-oriented behavior.

• Encourages Innovation and Creativity

Planning encourages innovative thinking and creativity by requiring managers to look ahead and explore new ways to achieve goals. It promotes brainstorming, problem-solving, and scenario analysis, which often lead to better strategies and improved processes. In a competitive and fast-evolving environment, innovation becomes essential for survival. Through planning, organizations can experiment with new ideas, evaluate risks beforehand, and implement creative solutions, thereby gaining an edge over competitors and staying relevant in the market.

• Enhances Organizational Efficiency

Well-structured planning leads to better time management, reduced operational chaos, and increased overall efficiency. It ensures that efforts are not wasted, deadlines are met, and organizational activities are streamlined. Planning aligns employee efforts with corporate strategy and minimizes confusion. It also sets the foundation for continuous evaluation and improvement. As processes are planned and refined, organizations become more agile, responsive, and productive. This leads to higher customer satisfaction and better organizational performance.

Limitations of Planning

• Fundamental limitation i.e. the limitation of forecasting

Under this category of the limitations of planning, only one limitation of planning is placed viz., the limitation of forecasting. This limitation of forecasting is considered as the fundamental (or basic) limitation; in as much as, no amount of planning is possible without involving some minimum element of forecasting; and till-do-date no hard and fast system of forecasting future events and conditions is able to develop.

• Egoistic planning

Many-a-times, there is observed a tendency on the part of the so-called big bosses of an enterprise, to undertake planning of a type which would just add to their prestige or status in the organisation without, in any substantial manner, contributing to the enterprise’s goals.

• Organisational inflexibilities

In many enterprises, the rigid (or tight) rules, policies or procedures of the organisation might come in the way of the successful implementation of some progressive piece of plan. To ensure the success of a good number of plans, it is necessary that the management must frequently review its internal functioning process and modify the same in view of the current planning requirements. Many-a-times, a re-orientation of organisational functioning is not possible, due to technical, financial or certain other problems. Under such conditions of rigidity, planning is only a half-hearted success.

• Wastage of resources

Planning involves an expenditure of time, money, efforts and resources of the enterprise; during the stages of plan implementation and its execution. It is, in fact, a time-consuming, a money- consuming and a mind-consuming process.

• Imparting a false sense of satisfaction

Plans, quite often, impart a false sense of satisfaction to managers, subordinates and operators of an enterprise; who might think that the planned objectives and the planned courses of action are, perhaps, the ‘best’. They are reluctant to think in better terms. Many-a-times, people in the organisation behave like a fog in the well-unable to see beyond the horizons of planning. In fact, they never try to rise above the plans.

• External constraints

Some of the external constraints like governmental regulations in certain business matters or the upper hand of labour unions over management on issues concerning workers and their economic interests might become a severe limitation of planning. Management, under the pressure of such constraints, might not be able to think freely and undertake ‘best conceived of planning for the enterprise.

• Unreliable and inadequate background information

Plans are as sound and fruitful as the data on which there are based. Sometimes, the data collected for the plan might not be very reliable. At some other times, background data for planning might be too inadequate to provide a complete base for plan formulation.

• Unsuitability in emergency situations

Planning is a useful management efficiency device; but only in the normal course of functioning of the enterprise. Planning is not suitable in emergency situations as occasioned by war, civil disturbances or other unusual economic or social disorders; where ‘spot’ decisions are necessitated to take care of the environmental factors. Planning, as is too common to understand, takes its own time in setting objectives and selecting best alternatives; which renders itself wholly unsuitable for adoption in extra-ordinary business situations.