Marketing of Agricultural produces, Regulated markets, Dairying15/03/2023 1 By indiafreenotes
Marketing of Agricultural produces:
Marketing of agricultural produce refers to the process of selling agricultural products from the point of production to the point of consumption. It involves a series of activities including harvesting, grading, processing, packaging, transportation, and distribution. Effective marketing is critical for the success of agriculture as it ensures that farmers get a fair price for their produce and consumers have access to high-quality products.
Regulated markets are established by the government to ensure fair and transparent trading of agricultural commodities. These markets are also known as mandis or APMCs (Agricultural Produce Market Committees) in India. The primary objective of regulated markets is to provide a platform for farmers to sell their produce and buyers to purchase it at a fair price. The markets are regulated by the state government and are governed by specific laws and regulations to ensure transparency and prevent exploitation of farmers by middlemen.
Dairying refers to the production and marketing of milk and milk products. Dairy farming is a major source of livelihood for many farmers, especially in rural areas. The marketing of milk and milk products involves a series of activities including milk collection, processing, packaging, transportation, and distribution. In recent years, the dairy industry has undergone significant transformation with the emergence of modern technologies and value-added products. Marketers in the dairy industry must take into account the unique characteristics of the product, such as perishability and nutritional value, and develop effective marketing strategies to ensure that farmers get a fair price and consumers have access to high-quality products.