Retail & Rural Marketing LU BBA 7th Semester NEP Notes
25/01/2022 1 By indiafreenotes| Unit 1 [Book] | ||
| Introduction Retailing | VIEW | VIEW |
| Characteristics of Retailing | VIEW | |
| Retailing mix | VIEW | |
| Sales forces, Economic forces, Technological force, Competitive forces | VIEW | |
| Structure and Different formats of Retailing | VIEW | |
| Formats of Retailing | VIEW | |
| Unit 2 [Book] | ||
| Merchandize planning | VIEW | VIEW |
| Stock turns | VIEW | |
| Retail Credit Management | VIEW | |
| Retail promotions, | VIEW | |
| Staying ahead of competition in Retail | VIEW | |
| Supply Chain Management | VIEW | VIEW |
| Warehousing | VIEW | |
| Warehousing Strategies | VIEW | |
| Warehousing Types | VIEW | |
| Role of IT in SCM | VIEW | |
| Franchising | VIEW | |
| Direct Marketing | VIEW | |
| Direct Marketing Components | VIEW | |
| Exclusive Shops, Destination Stores, Chain Stores | VIEW | |
| Discount Stores another current and emerging formats, Issues and options | VIEW | |
| Retail Equity | VIEW | |
| Technology in Retailing | VIEW | VIEW |
| Unit 3 [Book] | |
| Conceptualization, Nature and Scope of Rural marketing | VIEW |
| Growth Of Rural Markets And Opportunities | VIEW |
| Rural Market Environment | VIEW |
| Classification of rural markets | VIEW |
| Characteristics of Rural consumers, Problems, Difficulties and Challenges in rural marketing | VIEW |
| Unit 4 [Book] | |
| Marketing of Agricultural produces, Regulated markets, Dairying | VIEW |
| Marketing of Rural industrial products, Handicrafts, Crafts/ Artisans products | VIEW |
| Cooperative Marketing | VIEW |
| Marketing of FMCGs | VIEW |
| Marketing of Consumer durables in rural area | VIEW |
| Managing Rural marketing mix | VIEW |
| Rural Marketing Strategies | VIEW |
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