Retail & Rural Marketing LU BBA 7th Semester NEP Notes

25/01/2022 1 By indiafreenotes
Unit 1 [Book]
Introduction Retailing VIEW VIEW
Characteristics of Retailing VIEW
Retailing mix VIEW
Sales forces, Economic forces, Technological force, Competitive forces VIEW
Structure and Different formats of Retailing VIEW
Formats of Retailing VIEW


Unit 2 [Book]
Merchandize planning VIEW VIEW
Stock turns VIEW
Retail Credit Management VIEW
Retail promotions, VIEW
Staying ahead of competition in Retail VIEW
Supply Chain Management VIEW VIEW
Warehousing VIEW
Warehousing Strategies VIEW
Warehousing Types VIEW
Role of IT in SCM VIEW
Franchising VIEW
Direct Marketing VIEW
Direct Marketing Components VIEW
Exclusive Shops, Destination Stores, Chain Stores VIEW
Discount Stores another current and emerging formats, Issues and options VIEW
Retail Equity VIEW
Technology in Retailing VIEW VIEW


Unit 3 [Book]
Conceptualization, Nature and Scope of Rural marketing VIEW
Growth Of Rural Markets And Opportunities VIEW
Rural Market Environment VIEW
Classification of rural markets VIEW
Characteristics of Rural consumers, Problems, Difficulties and Challenges in rural marketing VIEW


Unit 4 [Book]
Marketing of Agricultural produces, Regulated markets, Dairying VIEW
Marketing of Rural industrial products, Handicrafts, Crafts/ Artisans products VIEW
Cooperative Marketing VIEW
Marketing of FMCGs VIEW
Marketing of Consumer durables in rural area VIEW
Managing Rural marketing mix VIEW
Rural Marketing Strategies VIEW