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Lucknow University BBA Notes

P13 Marketing Management BBA NEP 2024-25 3rd Semester Notes

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Unit 1
Introductory Concept of Marketing VIEW
Difference between Marketing and Selling VIEW
Modern Marketing Concept VIEW
Marketing Mix. VIEW
Market Segmentation VIEW
Marketing Planning VIEW
Marketing Strategy VIEW
Marketing Approaches VIEW
Unit 2
Consumer Behaviour: Concept of Consumer Behaviour VIEW
Consumer Buying Motives VIEW
Study of Consumer Behaviour VIEW
Motivational Research, Types, Nature, Scope and Role VIEW
Method of Conducting Marketing Research VIEW
Sales Promotion VIEW
Advertising VIEW
Factors influencing Consumer Behavior VIEW
Unit 3  
Product Management VIEW
Nature and Scope of Product Policy Decisions VIEW
Product Mix VIEW
Product Line VIEW
Product Life Cycle VIEW
Product Planning VIEW
Product Development VIEW
Product Diversification VIEW
Product Improvement VIEW
Branding VIEW
Trade Marks VIEW
Packaging VIEW
Product Pricing Concept, Nature and Scope VIEW
Price Policy Considerations VIEW
Objectives and Strategies of Pricing VIEW
Unit 4  
Distribution Management VIEW
Marketing Communication VIEW
Decisions relating to Channels of Distribution Management of Physical Distribution VIEW
Sales Promotion VIEW
Sales Planning VIEW
Sales Forecasting VIEW
Management of Sales Force VIEW
Analysis of Sales Performance VIEW
Marketing of Services VIEW
Functions of Distribution Channel VIEW
Factors Influencing Distribution Channel VIEW
Integrated Marketing Communication VIEW
Lucknow University BBA Notes

P12 Operations Management BBA NEP 2024-25 3rd Semester Notes

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Unit 1
Nature and Scope of Production and Operation Management VIEW
The Transformation Process VIEW
Production Analysis and Planning VIEW
Production Functions VIEW
Objective and Functions of Production Management VIEW
Responsibilities of the Production Manager VIEW
Types of Manufacturing Processes VIEW
Plant Layout VIEW
Plant Location VIEW
Routing VIEW
Scheduling VIEW
Assembly Line Balancing VIEW
Production Planning and Control (PPC) VIEW
Unit 2
Facility Location Planning VIEW
Layout Planning VIEW
Materials Management, Scope and Importance VIEW
Purchasing Function and Procedure VIEW
Store-keeping VIEW
Material Planning Function VIEW
Inventory Control VIEW
Relevant Costs, Economic Lot Size, Reordering Point VIEW
ABC analysis VIEW
Economic Order Quantity (EOQ) Model VIEW
Buffer Stock VIEW
Unit 3
Productivity Definition and Concept, Factors affecting Productivity VIEW
Productivity Measurement VIEW
Productivity Improvements VIEW
New Product Development and Design VIEW
Stages of Product Development VIEW
Conjoint Analysis VIEW
Techniques of Product Development: Standardization, Simplification and Specialization VIEW
Automation VIEW
Unit 4
Development of efficient Work Methods VIEW
Material Flow Process Chart, Man Flow Process Chart VIEW
Principles of Motion Economy VIEW
Comparison of Alternate Work Methods VIEW
Maintenance of Production Facilities VIEW
Quality Control and Inspection VIEW
Cost of Quality VIEW
TQM VIEW
Quality Standards ISO 9000 VIEW
Sampling Inspection VIEW
Control charts for Attributes and Variables charts VIEW
Lucknow University BBA Notes

P11 Financial Management BBA NEP 2024-25 3rd Semester Notes

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Unit 1
Introduction to Financial Management: Concept of Financial Management, Finance functions, Objectives VIEW
Profitability vs. Shareholder Wealth Maximization VIEW
Time Value of Money: Compounding, Discounting VIEW
Investment Decisions: VIEW
Capital Budgeting: Payback, NPV, IRR and ARR methods and their practical applications. VIEW
Unit 2
Financing Decision VIEW
Capitalization Concept, Basis of Capitalization VIEW
Consequences and Remedies of Over Capitalization VIEW
Consequences and Remedies of Under Capitalization VIEW
Cost of Capital VIEW
Determination of Cost of Capital VIEW
WACC VIEW
Determinants of Capital Structure, theories VIEW
Unit 3  
Dividend Decision: Concept and Relevance of Dividend decision VIEW
Dividend Models-Walter’s, Gordon’s and MM Hypothesis VIEW
Dividend policy, Determinants of Dividend policy VIEW
Unit 4  
Management of Working Capital: Concepts of Working Capital VIEW
Approaches to the Financing of Current Assets VIEW
Management of different Components of Working Capital: Cash, Receivables and Inventory VIEW
Lucknow University BBA Notes

P10 Indian Constitution BBA NEP 2024-25 2nd Semester Notes

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Unit 1
Salient Features of Indian Constitution VIEW
Constitutional Organs:
Parliament VIEW
Executive Power VIEW
Judiciary (Supreme Court and High Court) VIEW
PIL (Public Interest Litigation) VIEW
Citizenship related provisions in Constitution VIEW

Unit 2
Emergency Provisions VIEW
Amendments of Constitution

VIEW
Unit 3
Fundamental Rights, Nature and Significance VIEW
Right to Equality VIEW
Fundamental Freedom:
Freedom of Speech VIEW
Freedom of Expression VIEW
Freedom of Trade, Business and Profession VIEW
Expansion by Judicial Interpretation VIEW
Reasonable Restrictions VIEW
Education and Cultural Rights VIEW
Rights against Exploitation VIEW
Right to Life and Personal liberty VIEW
Right against forced Labour and Child employment VIEW

Unit 4
Inter relationship between Fundamental Rights and Directive Principles VIEW
Fundamental Duties VIEW
Right to Constitutional Remedies VIEW
Judicial Review VIEW
WRITS: Habeas Corpus, Mandamus Certiorari, Prohibition, Quo-Warranto, Article 32 and 226 VIEW
Lucknow University BBA Notes

P9 Business Environment BBA NEP 2024-25 2nd Semester Notes

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Unit 1
Meaning, Definition and Significance of Business Environment VIEW
Environmental Matrix VIEW
Factor affecting Business Environment VIEW
Micro environment VIEW
Macro environment VIEW
Environment Scanning Techniques: VIEW
SWOT VIEW
ETOP with practical examples VIEW
Porter’s Five Force Model VIEW
Unit 2
Economic Systems VIEW
Capitalism VIEW
Socialism VIEW
Mixed Economy VIEW
Public Sector and Private Sector VIEW
Features of Indian Economy VIEW
Primary, Secondary and Tertiary Sectors VIEW
Relationship between Government and Business VIEW
Public, Private and Co-operative Sectors: Meaning, Role and Importance VIEW
Unit 3
National Income and its aggregates VIEW
Industrial Policy-Overview and Role VIEW
Liberalization VIEW
Privatization VIEW
Globalization VIEW
Trade Cycle VIEW
Phases of Trade Cycle VIEW
Inflation Analysis VIEW
Unit 4
Role of Government in Regulation and Development of Business VIEW
Monetary Policy VIEW
Fiscal Policy VIEW
Overview of International Business Environment VIEW
WTO, Objectives and Role in International Trade VIEW
Lucknow University BBA Notes

P8 Cost and Management Accounting BBA NEP 2024-25 2nd Semester Notes

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Unit 1
Introduction to Cost accounting, Meaning, Objectives VIEW
Differences between Cost Accounting and Financial Accounting VIEW
Classification of Cost VIEW
Preparation of Cost Sheet VIEW
Difference between Marginal Costing and Absorption Costing VIEW
Cost Volume Profit Analysis VIEW
Unit 2
Methods of Costing: VIEW
Job Costing VIEW
Activity based Costing VIEW
Reconciliation of Costing and Financial Records VIEW
Unit 3
Introduction to Management Accounting: Meaning, Objectives VIEW
Difference between Cost accounting and Management accounting VIEW
Relevant Costing and decision making VIEW
Special Order and Addition, Deletion of Product and Services VIEW
Optimal uses of Limited Resources VIEW
Pricing Decisions VIEW
Make or Buy decisions VIEW
Unit 4
Budgets VIEW
Budgetary Control VIEW
Preparing flexible budgets VIEW
Standard Costing VIEW
Variance Analysis for Material and Labour VIEW
Introduction to Responsibility Accounting, Meaning and Types of Responsibility Centres VIEW
Lucknow University BBA Notes

P7 Managerial Economics BBA NEP 2024-25 2nd Semester Notes

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Unit 1
Nature and Scope of Managerial Economics VIEW
Opportunity Cost principle VIEW
Incremental principle VIEW
Equi-Marginal Principle VIEW
Principle of Time perspective VIEW
Discounting Principle VIEW
Uses of Managerial Economics VIEW VIEW
Demand Analysis VIEW
Demand Theory, The concepts of Demand VIEW
Determinants of Demand VIEW
Demand Function VIEW
Elasticity of Demand and its uses in Business decisions VIEW
**Measuring Elasticity of Demand VIEW
Unit 2
Production Analysis: Concept of Production, Factors VIEW
Laws of Production VIEW
Economies of Scale VIEW
**Return to Scale VIEW
Economies of Scope VIEW
Production functions VIEW
Cost Analysis: Cost Concept, Types of Costs VIEW
Cost function and Cost curves VIEW
Costs in Short and Long run VIEW
LAC VIEW
Learning Curve VIEW
Unit 3
Market Analysis/ Structure VIEW
Price-output determination in Different markets, Perfect competition, Monopoly VIEW
Price discrimination under Monopoly, Monopolistic competition VIEW
Duopoly Markets VIEW
Oligopoly Markets VIEW
Different pricing policies VIEW
Unit 4
Introduction to Macro Economics VIEW
National Income Aggregates VIEW VIEW
Concept of Inflation- Inter- Sectoral Linkages:
Macro Aggregates and Policy Interrelationships
Tools of Fiscal Policies VIEW VIEW
Tools of Monetary Policies VIEW
Profit Analysis: Nature and Management of Profit, Function of Profits VIEW
Profit Theories VIEW
Profit policies VIEW
Lucknow University BBA Notes

P6 Organizational Behaviour BBA NEP 2024-25 2nd Semester Notes

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Unit 1
Introduction, Nature, Scope Challenges and Opportunities of Organizational Behavior VIEW
Organization Goals VIEW
Models of Organizational Behavior VIEW
Impact of Global and Cultural diversity on Organizational Behavior VIEW
Unit 2
Individual Behavior Concept VIEW
Personality VIEW
Perception and its role in individual Decision making VIEW
Learning VIEW
Motivation VIEW
Motivation Theory:
Hierarchy of Needs theory VIEW
Theory X and Y VIEW
Motivation Hygiene theory VIEW
Vroom’s expectancy theory VIEW
Unit 3
Behavior Dynamics: Interpersonal behavior VIEW
Behavior Dynamics: Communication VIEW
Transaction Analysis VIEW
Leadership VIEW
Leadership Theories VIEW
Prevailing Leadership Styles in Indian Organizations VIEW
Group Behavior, Definition and Classification of Groups, Types of Group Structures VIEW
Group Decision making VIEW
Teams Vs Groups VIEW
Contemporary issues in Managing teams VIEW
Inter-group Problems in Organizational Group Dynamics VIEW
Management of Conflict VIEW
Unit 4
Management of Change VIEW
Change and Organizational development VIEW
Resistance to Change VIEW
Approaches to managing Organizational Change VIEW
Organizational effectiveness VIEW
Organizational Culture VIEW
Power and Politics VIEW
Stress Management VIEW
Potential Sources of Stress VIEW
Consequences of Stress, Managing Stress VIEW
Lucknow University BBA Notes

P5 Computer and IT Applications-I BBA NEP 2024-25 1st Semester Notes

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Unit 1 [Book]
Basics of Computers and their evolution VIEW
Characteristics of Computer VIEW
Application of Computer in Business VIEW
Various fields of Computer VIEW
Classification of Computer VIEW
Generation of Computer VIEW
Types of Computer Software VIEW
Compiler and Interpreter VIEW
Generation of Computer Language VIEW
Data Representation: Different Number Systems VIEW
Binary Arithmetic VIEW
Unit 2 [Book]
Standard and Non-standard Input Devices: Keyboard, Point and draw Devices VIEW
Data Scanning Devices, Digitizer, etc. VIEW
Output Devices: Monitors, Printers, Plotters, Voice Response System, etc. VIEW
Main Memory / Primary Memory, Cache Memory VIEW
Secondary Memory/Storage VIEW
Magnetic Disk, Optical Disk, MO Disk, etc. VIEW
Unit 3 [Book]
Operating System, Concept, Functions, Types VIEW
Introduction to GUI VIEW
Windows Operating System VIEW
Concept of Data Communication and Networking VIEW
Network Concepts, Types of Network VIEW
Different Topologies VIEW
Introduction to Internet VIEW
Unit 4 [Book]  
Text Processing: Introduction to Text Processing software, Creating, Saving, Printing and modification in Document VIEW
Spreadsheet Software: Introduction, Formulas, Function, Addressing, Graphics on Spreadsheet, Report generation VIEW
Presentation Software: Creating a Presentation VIEW
Introduction to MS-Access VIEW
Lucknow University BBA Notes

P4 Business Communication BBA NEP 2024-25 1st Semester Notes

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Unit 1 [Book]
Introduction to Business Communication VIEW
Characteristics of effective Organizational Communication VIEW
Basic forms of Communication VIEW
Process of Communication VIEW
Barriers to Communication VIEW
Principles of effective Business Communication VIEW
Unit 2 [Book]
Oral Communication, Purpose, Advantages and Disadvantage VIEW
Principles of Oral Communication VIEW
Effective Listening VIEW
Non-verbal Communication VIEW
Written Communication Purpose, Advantages and Disadvantage VIEW
Principles of Written Communication VIEW
Effective Writing Techniques VIEW
Employment Communication: Application letter and Resume writing VIEW
Unit 3 [Book]
Conduct of meeting, Agenda VIEW
Notice, Notes, Minutes VIEW
Office memorandum, Office Orders, Press Release VIEW
Business Letter Writing, Need, Functions and Kinds VIEW
Business Letter Layout VIEW
Business Letter Types VIEW
Report Writing Problems VIEW
Organization and Techniques of Writing VIEW
Unit 4 [Book]
Corporate Communication, Scope, Components VIEW
Corporate Communication and Public Relations VIEW
Role of Social Media in Communication VIEW
Role of Technology in Communication (ICT’s) VIEW
Business Etiquettes VIEW
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