Month: April 2020

University of Mumbai BMS Notes

International Marketing University of Mumbai BMS 6th Sem Notes

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Unit 1 Introduction to International Marketing & Trade {Book}
Meaning, Features of International Marketing, Need and Drivers of International Marketing VIEW
Process of International Marketing, Phases of International Marketing VIEW
Benefits of International Marketing VIEW
Challenges of International Marketing VIEW
Difference between Domestic and International Marketing VIEW
Different Orientations of International Marketing: EPRG Framework VIEW
Entering International Markets: VIEW
Exporting VIEW VIEW
Licensing VIEW
Franchising VIEW
Mergers and Acquisition VIEW
Joint Ventures VIEW
Strategic Alliance VIEW
Wholly Owned Subsidiaries VIEW
Contract Manufacturing VIEW
Turnkey Projects VIEW
Concept of Globalization VIEW VIEW
Introduction to International Trade: Concept of International Trade VIEW VIEW
Barriers to Trade: Tariff and Non-Tariff VIEW
Trading Blocs: SAARC, ASEAN, NAFTA VIEW
European Union VIEW
OPEC VIEW

 

Unit 2 International Marketing Environment and Marketing Research {Book}
a) International Marketing Environment VIEW
Economic Environment: International Economic Institution:
World Bank VIEW
IMF VIEW
IFC VIEW
International Economic Integration:
Free Trade Agreement VIEW
Customs Union VIEW VIEW
Common Market VIEW
Economic Union VIEW
Political Environment: Political System (Democracy, Authoritarianism, Communism), Political Risk, Political Instability, Political Intervention VIEW
Legal Environment: Legal Systems (Common Law, Civil Law, Theocratic Law), Legal Differences, Anti-Dumping Law and Import License VIEW
Cultural Environment: Concept, Elements of Culture (Language, Religion, Values and Attitude, Manners and Customs, Aesthetics and Education), HOFSTEDE’s Six Dimension of Culture, Cultural Values (Individualism v/s Collectivism) VIEW
b) Marketing Research: Introduction, Need for Conducting International Marketing Research, International Marketing Research Process, Scope of International Marketing Research, IT in Marketing Research VIEW

 

Unit 3 International Marketing Mix {Book}
International Product Decision VIEW
International Product Line Decisions VIEW
Product Standardization v/s Adaptation Argument VIEW
International Product Life Cycle VIEW
Role of Packaging and Labelling in International Markets VIEW
Branding Decisions in International Markets VIEW
International Market Segmentation and Targeting, Positioning VIEW
b) International Pricing Decision VIEW
Concept of International Pricing, Objectives of International Pricing, Factors Affecting International Pricing VIEW
International Pricing Methods: Cost Based, Demand Based, Competition Based, Value Pricing, Target Return Pricing and Going Rate Pricing VIEW
International Pricing Strategies: Skimming Pricing, Penetration Pricing, Predatory Pricing VIEW
International Pricing Issues: Gray Market, Counter Trade, Dumping, Transfer Pricing VIEW
c) International Distribution Decisions
Concept of International Distribution Channels, Types of International Distribution Channels VIEW
Factors Influencing Selection of International Distribution Channel VIEW
d) International Promotion Decisions:
Concept of International Promotion Decision VIEW VIEW
Planning International Promotional Campaigns: Steps: Determine the Target Audience, Determine Specific Campaigns VIEW
Determine Budget VIEW
Determine Message VIEW VIEW
Determine Campaign Approach VIEW VIEW
Determine Campaign Effectiveness VIEW VIEW
Standardization V/S Adaptation of International Promotional Strategies VIEW VIEW
International Promotional Tools/Elements VIEW

 

Unit 4 Developments in International Marketing {Book}
a) Introduction: Developing International Marketing Plan: VIEW
Preparing International Marketing Plan VIEW
Examining International Organisational Design VIEW
Controlling International Marketing Operations VIEW
Devising International Marketing Plan VIEW
b) International strategies:
Need for International Strategies, Types of International Strategies VIEW
c) International Marketing of Services:
Concept of International Service Marketing, Features of International Service Marketing, Need of International Service Marketing VIEW
Drivers of Global Service Marketing, Advantages and Disadvantages of Global Service Marketing, Service Culture VIEW

 

University of Mumbai BMS Notes

Media Planning & Management University of Mumbai BMS 6th Sem Notes

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Unit 1 Overview of Media and Media Planning {Book}
Meaning of Media & Features of Media VIEW
Meaning of Media Planning, Scope of Media planning VIEW
Media Planning Elements VIEW
Role of Media in Business VIEW
Media Planning Process VIEW
Impact of Marketing Objectives on Media Planning, Factors Influencing Media Planning Decisions VIEW
Role and Importance of Media in Consumer Buying Decision VIEW
Role of Media Planner, Challenges of Media Planning VIEW
Organization Structure of Media Company VIEW
Regulatory Framework and Legal Aspects in Media Planning VIEW
Media Research Meaning, Role and Importance VIEW
Sources of Media Research: Audit Bureau of Circulation, Press Audits, National Readership Survey/IRS, Businessmen’s Readership Survey, TRP, VIEW
Sources of Media Research: National Television Study, ADMAR Satellite Cable Network Study, Reach and Coverage Study, CIB Listenership Survey VIEW

 

Unit 2 Media Mix and Media Strategy {Book}
Media Mix Meaning, Need for Media Mix VIEW
Identifying Audience for Mass Media VIEW
Factors Affecting Media Mix Decision VIEW
Types of Media Mix Decisions: Broad Media Classes, Media Vehicles, Media Units VIEW
Deciding Ideal Media Mix VIEW
Media Choices:
Print Meaning Factors Affecting Selection of Print Media Decisions, Types of Print Media, Advantages and Limitations VIEW
Television Media: Meaning, Factors Affecting Selection of Television Media Decisions, Advantages and Limitations VIEW
Radio Media: Meaning, Factors affecting Selection of Radio Media Decision, Advantages and Limitations VIEW
Out of Home (OOH): Meaning, Types of OOH, Factors Affecting OOH Planning Decision, Advantages and Limitations VIEW
Emerging Media:
Online, Mobile, Gaming, In flight, In Store, Interactive Media VIEW
Media Strategy:
Media Strategy: Meaning, Need for Media Strategy, Situation Analysis for Media Strategy and its Components VIEW
Steps in Formulating Media Strategies: Defining the Target Group, Market Prioritization, Media Weights, Media Mix, Media Scheduling VIEW

 

Unit 3 Media Budgeting, Buying & Scheduling {Book}
Media Budget Meaning VIEW VIEW
Factors to be considered while Framing a Budget: Advertising Task, Competitive Framework, Market Dominance, Market Coverage, Media Cost, Market Task, Pricing, Frequency of Purchase VIEW
Importance of Media Budget VIEW VIEW
Methods of Setting Media Budget: Status Quo, Inflation Adjusted, Advertising Sales, Case Rate & Advertising Margin Method, Share of Market VIEW
Methods of Setting Media Budget: Yardstick Method, Effective Frequency & Reach Method & Margin Analysis ROI Based Approach, Experimental Approach, Break Even Planning VIEW
Media Buying: Meaning, Role of Media Buyer, Objectives of Media Buying VIEW
Media Buying Process: Buying Brief, Environmental Analysis, Science and Art of Buying, Benchmarking Buying Plan Presentation Deal Management and Post Buy VIEW
Buying brief: Concept & Elements of Buying Brief, Art of Media Buying Negotiation in Media Buying, Plan Presentation and Client Feedback VIEW
Criteria in Media Buying VIEW
Media Scheduling Meaning, Importance VIEW
Factors Affecting Scheduling: Sales Pattern, Purchase Cycle, Product Availability, Competitive Activity, Marketing Task, Budget Constraints, Target Group VIEW
Scheduling Patterns; Continuity, Flighting, Pulsing VIEW
Scheduling Strategies for Creating Impact: Road Block, Day or Day part VIEW
Emphasis, Multiple Spotting, Teasers

 

Unit 4 Developments in International Marketing {Book}
a) Media Measurement: Basic Metrics: Reach, Cumulative/Frequency Reach, Discrete & Cumulative distribution, Average Opportunity to See (AOTS), Effective frequency/Reach VIEW
Television Metrics: Dairy v/s PeopIemeter, TRP/TVR, Program Reach & Time Spent, Stickiness Index, Ad Viewership VIEW
Radio Metrics: Arbitron Radio Rating VIEW
Print Metrics: Circulation, Average Issue Readership (AIR), Total or Claimed Reader, Sole or Solus reader VIEW
OOH Metrics: Traffic Audit Bureau (TAB) VIEW
Benchmarking Metrics: Share, Profile, and Selectivity Index VIEW
Plan Metrics: Gross Rating Points (GRP), Gross Impressions (GI), Share of Voice (SOV) VIEW
Evaluating Media Buys
Evaluating Television Media Buying: Dysfunctional Card Rate, Secondary and Effective Rate, Deal Composition, Cost Per Rating Point (CPRP), Reach Delivered by the Buy, Visibility Spots, Bonus Percentage, Upgrades and Spot Fixing, Sponsorships VIEW
Evaluating Print Media Buying: Discount on Rate Card, Negotiated Rate, Cost Per Thousand (CPT), Market Share Incentives, Readership v/s Circulation Track, Growth Incentives, Combination Rate Incentives, Full Page Discounts and Size Upgrades, Discount for Colour Ads, Date Flexibility Incentives, Positioning, Innovations VIEW
Evaluating Other Media Buys: Radio Buys, Outdoor Buys, Cinema Buys, Internet Buys, and Mobile Buys VIEW

 

University of Mumbai BMS Notes

Sports Marketing University of Mumbai BMS 6th Sem Notes

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University of Mumbai BMS Notes

Marketing of Non-Profit Organisation University of Mumbai BMS 6th Sem Notes

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University of Mumbai BMS Notes

HRM in Global Perspective University of Mumbai BMS 6th Sem Notes

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Unit 1 International HRM: An Overview: {Book}
International HRM Meaning and Features VIEW
Objectives, Evolution of IHRM VIEW
Reasons for Emergency of IHRM VIEW
Significance of IHRM in International Business VIEW
International HRM Scope/Functions VIEW
Difference between International HRM and Domestic HRM VIEW VIEW
Approaches to IHRM: Ethnocentric, Polycentric, Geocentric and Regiocentric VIEW
Limitations to IHRM VIEW
Qualities of Global Managers VIEW
Organizational Dynamics and IHRM VIEW
Components of IHRM: Cross Cultural Management, Comparative HRM
Cross Cultural Management: Meaning, Features, Convergence of Cultures VIEW
Role of IHRM in Cross Culture Management VIEW
Problems of Cross-Cultural Issues in Organizations VIEW
Importance of Cultural Sensitivity to International Managers VIEW
Comparative HRM: Meaning, Importance, Difference between IHRM and Comparative HRM VIEW
Managing Diversity in Workforce VIEW VIEW
Dealing with Cultural Shock VIEW

 

Unit 2 Global HRM Functions {Book}
International Recruitment and Selection Meaning VIEW VIEW
Sources of International Labour Market, Global Staffing, Selection Criteria VIEW
Managing Global Diverse Workforce VIEW VIEW
International Compensation Meaning, Objectives, Components of International Compensation Program VIEW
Approaches to International Compensation VIEW
HRM Perspectives in Training and Development Meaning, Advantages VIEW
Cross Cultural Training, Issues in Cross Cultural Training VIEW
International Performance Management Meaning, Factors VIEW
Criterion used for Performance Appraisal of International Employees VIEW
Problems Faced in International Performance Management VIEW
Motivation System Meaning VIEW VIEW
Reward System Meaning VIEW VIEW
Benchmarking Global Practices VIEW
International Industrial Relations Meaning VIEW
Trade Union and International IR VIEW
Trade Union VIEW VIEW

 

Unit 3 Managing Expatriation and Repatriation {Book}
Concepts of PCNs (Parent-Country Nationals), TCNs (Third-Country Nationals) and HCNs (Host-Country Nationals) VIEW
Expatriation Meaning, Reasons for Expatriation, Factors in Selection of Expatriates VIEW
Advantages of Using Expatriates VIEW
Limitations of using Expatriates, Role of Family, Reasons for Expatriate Failure VIEW
The Role of Non-expatriates VIEW
Women and Expatriation VIEW
Requirements/Characteristics of Effective Expatriate Managers VIEW
Repatriation Meaning, Repatriation Process VIEW
Factors affecting Repatriation Process VIEW
Role of Repatriate, Challenges faced by Repatriates VIEW

 

Unit 4 International HRM Trends and Challenges {Book}
Emerging Trends in IHRM VIEW
Off Shoring Meaning, Importance, Off Shoring and HRM in India VIEW
International Business Ethics and IHRM:
Business Ethics VIEW VIEW
Global Values VIEW
International Corporate Code of Conduct VIEW VIEW
Criminalization of Bribery VIEW
Operationalizing Corporate Ethics of HR in Overall Corporate Ethics Programme VIEW
Managing International Projects and Teams Meaning VIEW
How Projects are Managed across the World VIEW
Challenges in Managing International Projects across the World VIEW
HR in MNCs; Industrial Relations in MNCs VIEW
Role of Technology on IHRM VIEW
IHRM and Virtual Organization Meaning and Features of Virtual Organization VIEW
Difference between Virtual Organization and Traditional Organization VIEW
Managing HR in Virtual Organization VIEW
Growth in Strategic Alliances; Impact on IHRM VIEW VIEW
Cross Border Mergers and Acquisitions VIEW
Knowledge Management and IHRM VIEW

 

University of Mumbai BMS Notes

Organisational Development University of Mumbai BMS 6th Sem Notes

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Unit 1 Organisational Development: An Overview {Book}
Organisational Development Meaning, Features, Evolution, Components, Objectives VIEW
Organisational Development Principles, Process, Importance VIEW
Relevance of Organisational Development for Managers, OD-HRD Interface VIEW
Participation of Top Management in OD VIEW
OD Practitioner Meaning, Role of OD Practitioner, Competencies of an OD Practitioner VIEW
Emerging Trends in OD VIEW
OD in Global Setting VIEW

 

Unit 2 Organisational Diagnosis, Renewal and Change {Book}
Organisational Diagnosis: Meaning, Need, Phases VIEW
Levels of Organisational Diagnosis VIEW
Techniques of Organisational Diagnosis VIEW
Tools used in Organisational Diagnosis VIEW
Organizational Renewal, Re-energizing VIEW
OD and Business Process Re- Engineering (BPR) VIEW
OD and Leadership Development VIEW
Organisational Change Meaning VIEW
Organisational Life Cycle VIEW
Planned Change VIEW VIEW
Organizational Growth and its Implication for Change VIEW
Change Agents: Meaning, Features, Types, Role, Skills required VIEW

 

Unit 3 OD Interventions {Book}
a) Managing Expatriation and Repatriation VIEW
OD Interventions: Meaning, Features, Steps in OD Interventions VIEW
Factors Affecting Success of Interventions VIEW
Types of Interventions:
Human Resource Intervention VIEW
Structural Intervention VIEW
Strategic Interventions VIEW
Third-Party Peace-Making Intervention VIEW
**Team Intervention VIEW
**Interpersonal Intervention VIEW
Techniques of OD Intervention:
Traditional Intervention: Sensitive Training, Grid Training, Survey Feedback VIEW
Modern Intervention: Process Consultation, Third Party, Team Building, Transactional Analysis VIEW
Evaluation of OD Interventions: Process, Types, Methods, Importance VIEW

 

Unit 4 OD Effectiveness {Book}
Issues faced in OD: Issues Related to Client Relationship, Power Individual skills and Attributes as a Source of Power, Power and Influence Tactics, Politics and OD VIEW
Values in OD: Meaning, Professional Values, Value Conflict and Dilemma VIEW
Ethics in OD: Meaning, Factors Influencing Ethical Judgement VIEW
Ethical Guidelines for OD Professionals VIEW
Organisational Effectiveness Meaning, Effectiveness v/s Efficiency VIEW
Approaches of Organisational Effectiveness: Goal Approach, System Resource Approach, Strategic Constituency Approach, Internal Process Approach VIEW
Parameters for Judging Organisational Effectiveness VIEW
Ways to Enhance Organisational Effectiveness VIEW

 

University of Mumbai BMS Notes

HRM in Service Sector Management University of Mumbai BMS 6th Sem Notes

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University of Mumbai BMS Notes

Workforce Diversity University of Mumbai BMS 6th Sem Notes

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Unit 1 Workforce Diversity: An Overview {Book}
Workforce VIEW
Workforce Diversity: Meaning, Features and Significance VIEW
Dimensions of Workforce Diversity VIEW
Advantages and Limitations of having a diverse workforce VIEW
Positive and Negative effects of workforce diversity in workplace VIEW

 

Unit 2 Workforce Diversity and HRM Functions {Book}
Steps to Recruiting and Retaining a Diverse Workforce VIEW
Workforce Diversity and HRM Functions:
Diversity and Recruitment VIEW
Diversity and Supervision VIEW
Diversity and Training VIEW
Diversity and Compensation VIEW
Diversity and Performance Management VIEW
Diversity and Work life Balance VIEW
Role of Recruiter in Hiring Diversified Workforce VIEW
Workforce Diversity Key to Organizational Performance VIEW
Workforce Diversity as a Determinant of Sustainable Competitive Advantage VIEW

 

Unit 3 Strategies to Manage Diversity {Book}
Organizational Strategies for Managing Workforce Diversity VIEW
Workplace Inclusion Strategies through Corporate Leadership VIEW
Workplace Inclusion Strategies through Diversity Training VIEW
Workplace Inclusion Strategies through Mentoring VIEW
Diversity Management Programmes Concept VIEW
Corporate Culture and Diversity at workplace VIEW
Techniques of Managing Work Force Diversity VIEW
Approaches to Diversity Management System VIEW

 

Unit 4 Issues in Managing Diversity and Recent Trends {Book}
Best Practices in Achieving Workforce Diversity and Multi-culturism VIEW
Global workforce diversity management VIEW
Recent Trends of Diversity VIEW
Role of Technology in Handling Workforce Diversity VIEW
Workforce Diversity Management for Creativity and Innovation VIEW
Ethical and Legal Issues in Managing Diversity VIEW

 

University of Mumbai BMS Notes

Human Resource Accounting & Audit University of Mumbai BMS 6th Sem Notes

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Unit 1 Human Resource Accounting {Book}
Human Resource Accounting: Meaning, Need, Objectives VIEW
Historical development of Human Resource Accounting VIEW
Cost of Human Resource: Acquisition cost, Training and Development cost and additional cost VIEW
Benefits and Limitations of Human Resource Accounting VIEW
Reporting of Human Resource Accounting at National Level VIEW VIEW
Disclosure at International levels VIEW

 

Unit 2 Methods and Human Resource Accounting in India {Book}
Methods of Human Resource Accounting VIEW
Cost of Production Approach VIEW
Historical cost Model Meaning, Advantages and Limitations VIEW
Replacement cost Model Meaning, Advantages and Limitations VIEW
Opportunity cost Model Meaning, Advantages and Limitations VIEW
Capitalized Earnings Approach Concept VIEW
Economic value Model Meaning, Advantages and Limitations VIEW
Capitalization of Salary Meaning, Advantages and Limitations VIEW
Statutory provisions governing HR accounts VIEW
Human Resource Accounts Practices in India VIEW VIEW

 

Unit 3 Human Resource Audit: An Overview {Book}
Human Resource Audit Meaning, Features, Objectives VIEW
Benefits and Limitations of Human Resource Audit VIEW
Need and Significance of Human Resource Audit VIEW
Process of Human Resource Audit VIEW
Approaches of Human Resource Audit VIEW
Principles of effective Human Resource Audit VIEW
Role of HR Auditor VIEW
Method of conducting HR Audit: Interview, Workshop, Observation, Questionnaire VIEW
HR Audit and Workforce issues:
Workforce Communication and Employee Relations VIEW VIEW
Performance Management VIEW VIEW
Compensation System VIEW VIEW
Team Building System VIEW VIEW

 

Unit 4 HR Audit for Legal Compliance and Safe Business Practices {Book}
Areas covered by HR Audit: Pre-employment Requirements, Hiring Process, New-hire Orientation Process, Workplace policies and Practices VIEW
HR audit as Intervention: Introduction, Effectiveness of Human Resource Development Audit as an Intervention VIEW
Human Resource Audit and Business Linkages VIEW
Human Resource Auditing as a tool of Human Resource Valuation: Introduction VIEW
Rationale of Human Resource Valuation and Auditing VIEW
Valuation of Human Resources VIEW
Issues in Human Capital Measurement and Reporting VIEW

 

University of Mumbai BMS Notes

Indian Ethos in Management University of Mumbai BMS 6th Sem Notes

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Unit 1 Indian Ethos: An Overview {Book}
a) Indian Ethos
Meaning, Features, Need, Relevance, History, Principles practiced by Indian Companies VIEW
Requisites, Elements, Role of Indian Ethos in Managerial Practices VIEW
b) Management Lessons from Scriptures:
**Management Lessons from Bhagavad Gita VIEW
**Management Lessons from Quran Ramayana VIEW
Management Lessons from Vedas VIEW
Management Lessons from Mahabharata VIEW
Management Lessons from Bible VIEW
Management Lessons from Quran VIEW
Management Lessons from Kautilya’s Arthashastra VIEW
Indian Heritage in Business, Management, Production and Consumption VIEW
Ethics v/s Ethos VIEW
Indian Management v/s Western Management VIEW

 

Unit 2 Work Ethos and Values {Book}
a) Work Ethos: Meaning, Levels, Dimensions, Steps VIEW
Factors Responsible for Poor Work Ethos VIEW
b) Values:
Meaning, Features, Values for Indian Managers VIEW
Relevance of Value Based Management in Global Change VIEW
Impact of Values on Stakeholders: Employees, Customers, Government, Competitors and Society VIEW
Values for Managers VIEW
Trans-Cultural Human Values in Management and Management Education VIEW
Secular v/s Spiritual Values in Management VIEW
Importance of Value System in Work Culture VIEW

 

Unit 3 Stress Management {Book}
a) Stress Management Meaning VIEW
Types of Stress at Work VIEW VIEW
Causes of Stress VIEW VIEW
Consequences of Stress VIEW
b) Stress Management Techniques: VIEW
Meditation Meaning, Techniques, Advantages VIEW
Mental Health and its Importance in Management VIEW
Brain Storming, Brain Stilling VIEW
Yoga Meaning, Significance VIEW VIEW
c) Leadership Meaning VIEW
Contemporary Approaches to Leadership VIEW VIEW
Joint Hindu Family Business VIEW
Leadership Qualities of Karta VIEW
d) Motivation Meaning, Techniques VIEW VIEW
Indian Approach to Motivation VIEW

 

Unit 4 Indian Systems of Learning {Book}
a) Learning Meaning, Mechanisms VIEW VIEW
Gurukul System of Learning: Meaning, Features, Advantages, Disadvantages VIEW
Modern System of Learning Meanings, Features, Advantages, Disadvantages VIEW
Karma Meaning, Importance of Karma to Managers, Nishkama Karma VIEW
Laws of Karma The Great Law, Law of Creation, Law of Humility, Law of Growth, Law of Responsibility, Law of Connection VIEW
Corporate Karma Meaning, Methodology, Guidelines for good Corporate Karma VIEW
Self-Management Personal growth and Lessons from Ancient Indian Education System VIEW
Personality Development Meaning, Determinants VIEW
Indian Ethos and Personality Development VIEW

 

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