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Corporate Communication & Public Relations
9th April 2020
By
indiafreenotes
Unit 1 Foundation of Corporate Communication {Book }
Corporate Communication Scope and Relevance, Introduction, Meaning, Scope, Corporate Communication in India
Need/ Relevance of Corporate Communication in Contemporary Scenario
Keys concept in Corporate Communication
Corporate Identity Meaning and Features
Corporate Image Meaning, Factors Influencing Corporate Image
Corporate Reputation: Meaning, Advantages of Good Corporate Reputation
c) Ethics and Law in Corporate Communication
Importance of Ethics in Corporate Communication
Corporate Communication and Professional Code of Ethics
Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI
Unit 2 Understanding Public Relations {Book }
a) Fundamental of Public Relations:Â Â Â Â
Introduction, Meaning, Essentials of Public Relations
Objectives, Scope, Significance of Public Relations
b) Emergence of Public Relations:
Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations
c) Public Relations Environment:
Public Relations Environment: Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues
d) Theories used in Public Relations:
Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory
Unit 3 Functions of Corporate Communication and Public Relations {Book }
a) Media Relations:
Introduction, Importance of Media Relations
Sources of Media Information
Building Effective Media Relations
Principles of Good Media Relation
b) Employee Communication:
Introduction, Sources of Employee Communications
Organizing Employee Communications
Benefits of Good Employee Communications
Steps in Implementing an Effective Employee Communications Programme
Role of Management in Employee Communications
c) Crisis Communication:
Introduction, Impact of Crisis Communication
Role of Communication in Crisis
Guidelines for Handling Crisis, Trust Building
d) Financial Communication:
Financial Communication Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising
Unit 4 Emerging Technology in Corporate Communication and Public Relations {Book }
a) Contribution of Technology to Corporate Communication
Introduction, Today’s Communication Technology
Importance of Technology to Corporate Communication
Functions of Communication Technology in Corporate Communication
Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS)
b) Information Technology in Corporate Communication
Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation
c) Corporate Blogging
Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog
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