Last updated on April 7th, 2023 at 08:23 pm
Unit 1 Foundation of Corporate Communication {Book}
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Corporate Communication Scope and Relevance, Introduction, Meaning, Scope, Corporate Communication in India
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Need/ Relevance of Corporate Communication in Contemporary Scenario
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Keys concept in Corporate Communication
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Corporate Identity Meaning and Features
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Corporate Image Meaning, Factors Influencing Corporate Image
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Corporate Reputation: Meaning, Advantages of Good Corporate Reputation
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c) Ethics and Law in Corporate Communication
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Importance of Ethics in Corporate Communication
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Corporate Communication and Professional Code of Ethics
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Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI
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Unit 2 Understanding Public Relations {Book}
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a) Fundamental of Public Relations:Â Â Â Â
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Introduction, Meaning, Essentials of Public Relations
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Objectives, Scope, Significance of Public Relations
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b) Emergence of Public Relations:
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Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations
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c) Public Relations Environment:
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Public Relations Environment: Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues
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d) Theories used in Public Relations:
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Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory
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Unit 3 Functions of Corporate Communication and Public Relations {Book}
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a) Media Relations:
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Introduction, Importance of Media Relations
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Sources of Media Information
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Building Effective Media Relations
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Principles of Good Media Relation
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b) Employee Communication:
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Introduction, Sources of Employee Communications
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Organizing Employee Communications
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Benefits of Good Employee Communications
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Steps in Implementing an Effective Employee Communications Programme
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Role of Management in Employee Communications
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c) Crisis Communication:
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Introduction, Impact of Crisis Communication
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Role of Communication in Crisis
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Guidelines for Handling Crisis, Trust Building
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d) Financial Communication:
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Financial Communication Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising
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Unit 4 Emerging Technology in Corporate Communication and Public Relations {Book}
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a) Contribution of Technology to Corporate Communication
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Introduction, Today’s Communication Technology
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Importance of Technology to Corporate Communication
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Functions of Communication Technology in Corporate Communication
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Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS)
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b) Information Technology in Corporate Communication
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Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation
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c) Corporate Blogging
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Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog
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