Corporate Communication & Public Relations University of Mumbai BMS 5th Sem Notes

09/04/2020 1 By indiafreenotes

Unit 1 Foundation of Corporate Communication {Book}
Corporate Communication Scope and Relevance, Introduction, Meaning, Scope, Corporate Communication in India	VIEW
Need/ Relevance of Corporate Communication in Contemporary Scenario	VIEW
Keys concept in Corporate Communication
Corporate Identity Meaning and Features	VIEW
Corporate Image Meaning, Factors Influencing Corporate Image	VIEW
Corporate Reputation: Meaning, Advantages of Good Corporate Reputation	VIEW
c) Ethics and Law in Corporate Communication
Importance of Ethics in Corporate Communication	VIEW
Corporate Communication and Professional Code of Ethics	VIEW
Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI	VIEW

Unit 2 Understanding Public Relations {Book}
a) Fundamental of Public Relations:
Introduction, Meaning, Essentials of Public Relations	VIEW
Objectives, Scope, Significance of Public Relations	VIEW
b) Emergence of Public Relations:
Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations	VIEW
c) Public Relations Environment:
Public Relations Environment: Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues	VIEW
d) Theories used in Public Relations:
Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory	VIEW

Unit 3 Functions of Corporate Communication and Public Relations {Book}
a) Media Relations:
Introduction, Importance of Media Relations	VIEW
Sources of Media Information	VIEW
Building Effective Media Relations	VIEW
Principles of Good Media Relation	VIEW
b) Employee Communication:
Introduction, Sources of Employee Communications	VIEW
Organizing Employee Communications	VIEW
Benefits of Good Employee Communications	VIEW
Steps in Implementing an Effective Employee Communications Programme	VIEW
Role of Management in Employee Communications	VIEW
c) Crisis Communication:
Introduction, Impact of Crisis Communication	VIEW
Role of Communication in Crisis	VIEW
Guidelines for Handling Crisis, Trust Building	VIEW
d) Financial Communication:
Financial Communication Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising	VIEW

Unit 4 Emerging Technology in Corporate Communication and Public Relations {Book}
a) Contribution of Technology to Corporate Communication
Introduction, Today’s Communication Technology	VIEW
Importance of Technology to Corporate Communication	VIEW
Functions of Communication Technology in Corporate Communication	VIEW
Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS)	VIEW
b) Information Technology in Corporate Communication
Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation	VIEW
c) Corporate Blogging
Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog	VIEW

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