Sources of Media Information

16/11/2020 0 By indiafreenotes

Media Relations and Information Subsidy

Information Subsidy consists of information that is provided to the press as supplemental material to help present their reporting. This includes information such as press releases, advertisements and videos of related news events. An advantage of using information subsidies is that they can decrease or eliminate the need for completing additional research on the part of the media. Subsidies can be a good source of information for the media; however, it is important that the media vet the source for accuracy and bias.

By presenting ready-to-publish data, information subsidies can save journalists time and money. A study completed in 1999 estimated that nearly half of the information reported in newspapers came from information subsidies. Yet another survey suggested that most of the information received by journalists is never published. Trust in the source and content of the data are the criteria journalists use when determining whether or not they will use the material provided.

Media Relations and Public Relations Practitioners (PR)

Media and Public Relations Practitioners are very similar in many ways. Both parties aim to share information with the public. This information is intended to benefit the public by educating them on news and other events. Public Relations Practitioners attempt to expand their client’s media coverage by staying up to date on news and current events that are relevant to their client. Because PR practitioners are usually focused on a client, some would argue that they are biased or attempt to sway public opinion. The media is constantly looking for a new story. PR practitioners are a good, reliable place for the media to go to for newsworthy events. They often provide newsworthy or public service data, which can save the media the time required to complete their own research and sourcing.

The fact that PR specialists have been providing the news mass media with information for years has not really changed the trust level that the media has for the sources. Trust is a critical component between the media and PR practitioners and it must be present for their to be a successful working relationship. It has been said that part of the problem between journalists and PR Practitioners is the perception that PR Specialists have not been good at providing journalists with newsworthy material. Journalists should express their thoughts and concerns to these PR Specialists to allow for better communication and improvement of the type and quality of news data. As with any relationship, both parties must be committed to working together to achieve success.

Ethical Pitfalls

The words ‘fake news’ bombard news outlets today. It is now more important than ever for Public Relations Practitioners to provide honest, truthful, and accurate information to the media. It is equally important that journalists themselves authenticate information that they have been given. There is much pressure for a Public Relations Practitioner to embellish the truth for their client to make news appear better than it really is. PR Practitioners could help the communication process by providing more detail about specific news. For example, if a client calls the recall of a product, the reason for the recall should be thoroughly explained.

One way a PR Practitioner can avoid ethical issues is to be upfront with their clients and the media regarding any potential ethical issues. The pressure for a PR Practitioner can be great because of the need to work with multiple entities in order to produce their information. Having a basis for their personal and professional ethics will go a long way in helping a PR Practitioner. This basis should include considering the interests of themselves, the media, and the entity they are representing. Respect for those involved and social responsibility should also be an inherent part of ethics. Another approach to ethics is based on virtue. This includes learning from others, being prepared to take risks, and practicing complete honesty in their reporting.

Information       Use   Example
A newspaper is a collection of articles about current events usually published daily. Since there is at least one in every city, it is a great source for local information. to find current information about international, national and local events to find editorials, commentaries, expert or popular opinions New York Times

Manila Bulletin

Philippine Inquirer

Information       Use   Examples
A magazine is a collection of articles and images about diverse topics of popular interest and current events. Usually these articles are written by journalists or scholars and are geared toward the average adult. Magazines may cover very “serious” material, but to find consistent scholarly information, you should use journals. to find information or opinions about popular culture

To find up-to-date information about current events to find general articles for people who are not necessarily specialists about the topic.

FHM

Cosmopolitan

Fashion

     National Geographic

Ebony

       Sports Illustrated

People.

Information Use Examples
is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published . to find current information to find information about companies to find information from all levels of government – federal to location to find both expert and popular opinions to find information about hobbies and personal interests. Facebook

Google

Yahoo

YouTube

Information Use Examples
A collection of information that is organized so that it can easily be accessed, managed, and updated. In one view, databases can be classified according to types of content: bibliographic, full-text, numeric, and images. To find articles on your topic in magazines, journals or newspapers. Oracle

Film maker pro

Microsoft access

Microsoft SQL server