Business Research Methods University of Mumbai BMS 4th Sem Notes

Unit 1 Introduction to Business Research Methods {Book}
Meaning and objectives of Research		VIEW
Types of Research:
A) Pure, Basic and Fundamental Research		VIEW
B) Applied Research		VIEW
C) Empirical Research		VIEW
D) Scientific and Social Research		VIEW
E) Historical, Exploratory, Descriptive, Casual Research		VIEW
Variables Research		VIEW
Qualitative Research		VIEW
Quantitative Research		VIEW
Stages in Research Process		VIEW
Characteristics of Good Research		VIEW
Hypothesis Meaning, Nature, Significance		VIEW
Types of Hypothesis, Sources		VIEW
Research Design: Meaning, Definition, Need and Importance		VIEW
Essentials of a good Research Design		VIEW
Areas/Scope of research Design		VIEW
Sampling and Sample, Methods of Sampling	VIEW	VIEW
Non-Probability Sampling: Convenient, Judgement, Quota, Snow Ball		VIEW
Probability Sampling: Simple, Random, Stratified, Cluster, Multi Stage		VIEW

Unit 2 Data Collection and Processing {Book}
Types of Data and Sources: Primary and Secondary Data Sources	VIEW
Methods of Primary Data Collection:
a) Observation: Structured and Unstructured	VIEW
Disguised and Undisguised	VIEW
Mechanical observations	VIEW
b) Experimental: Field, Laboratory	VIEW
c) Interview: Personal interview, Focused group, In-depth Interview	VIEW
d) Survey: Telephonic Survey, Mail, E-mail, Internet Survey, Social Media and Media Listening	VIEW
e) Survey interview: Questionnaire Designing	VIEW
f) Types of question: Structured/Close-end, Unstructured/open-end	VIEW
Dichotomous, Multiple type Questions	VIEW
g) Scaling Techniques: Likert Scale, Semantic Differential Scale	VIEW

Unit 3 Data Analysis and Interpretation {Book}
Processing of Data: Editing field and office editing	VIEW
Coding: Meaning and essentials	VIEW
Tabulation	VIEW
Analysis of Data: Meaning, Purpose and Types	VIEW
Interpretation of Data: Essentials, Importance	VIEW
Significance of Processing of Data	VIEW
Multivariate analysis concept	VIEW
Testing of Hypothesis Concept and Problems	VIEW
Chi Square test, Z and T test	VIEW

Unit 4 Advanced techniques in Report Writing {Book}
Report writing Meaning, Importance, Functions	VIEW
Essential of good Report	VIEW
Content of Report	VIEW
Steps in writing a Report	VIEW
Types of reports, Footnotes and Bibliography	VIEW
Ethics and Research	VIEW
Objectivity, Confidentiality and Anonymity in Research	VIEW
Plagiarism in Report	VIEW

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