Business Research Methods

9th April 2020 1 By indiafreenotes

Unit 1 Introduction to Business Research Methods {Book}

Meaning and objectives of Research

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Types of Research:

A) Pure, Basic and Fundamental Research

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B) Applied Research

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C) Empirical Research

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D) Scientific and Social Research

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E) Historical, Exploratory, Descriptive, Casual Research

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Variables Research

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Qualitative Research

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Quantitative Research

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Stages in Research Process

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Characteristics of Good Research

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Hypothesis Meaning, Nature, Significance

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Types of Hypothesis, Sources

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Research Design: Meaning, Definition, Need and Importance

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Essentials of a good Research Design

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Areas/Scope of research Design

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Sampling and Sample, Methods of Sampling

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Non-Probability Sampling: Convenient, Judgement, Quota, Snow Ball

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Probability Sampling: Simple, Random, Stratified, Cluster, Multi Stage

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Unit 2 Data Collection and Processing {Book}

Types of Data and Sources: Primary and Secondary Data Sources

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Methods of Primary Data Collection:

a) Observation: Structured and Unstructured

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Disguised and Undisguised

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Mechanical observations

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b) Experimental: Field, Laboratory

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c) Interview: Personal interview, Focused group, In-depth Interview

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d) Survey: Telephonic Survey, Mail, E-mail, Internet Survey, Social Media and Media Listening

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e) Survey interview: Questionnaire Designing

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f) Types of question: Structured/Close-end, Unstructured/open-end

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Dichotomous, Multiple type Questions

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g) Scaling Techniques: Likert Scale, Semantic Differential Scale

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Unit 3 Data Analysis and Interpretation {Book}

Processing of Data: Editing field and office editing

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Coding: Meaning and essentials

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Tabulation

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Analysis of Data: Meaning, Purpose and Types

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Interpretation of Data: Essentials, Importance

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Significance of Processing of Data

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Multivariate analysis concept

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Testing of Hypothesis Concept and Problems

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Chi Square test, Z and T test

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Unit 4 Advanced techniques in Report Writing {Book}

Report writing Meaning, Importance, Functions

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Essential of good Report

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Content of Report

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Steps in writing a Report

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Types of reports, Footnotes and Bibliography

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Ethics and Research

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Objectivity, Confidentiality and Anonymity in Research

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Plagiarism in Report

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