Business Research Methods
9th April 2020
Unit 1 Introduction to Business Research Methods {Book} |
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Meaning and objectives of Research |
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Types of Research: |
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A) Pure, Basic and Fundamental Research |
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B) Applied Research |
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C) Empirical Research |
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D) Scientific and Social Research |
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E) Historical, Exploratory, Descriptive, Casual Research |
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Variables Research |
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Qualitative Research |
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Quantitative Research |
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Stages in Research Process |
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Characteristics of Good Research |
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Hypothesis Meaning, Nature, Significance |
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Types of Hypothesis, Sources |
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Research Design: Meaning, Definition, Need and Importance |
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Essentials of a good Research Design |
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Areas/Scope of research Design |
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Sampling and Sample, Methods of Sampling |
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Non-Probability Sampling: Convenient, Judgement, Quota, Snow Ball |
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Probability Sampling: Simple, Random, Stratified, Cluster, Multi Stage |
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Unit 2 Data Collection and Processing {Book} |
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Types of Data and Sources: Primary and Secondary Data Sources |
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Methods of Primary Data Collection: |
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a) Observation: Structured and Unstructured |
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Disguised and Undisguised |
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Mechanical observations |
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b) Experimental: Field, Laboratory |
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c) Interview: Personal interview, Focused group, In-depth Interview |
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d) Survey: Telephonic Survey, Mail, E-mail, Internet Survey, Social Media and Media Listening |
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e) Survey interview: Questionnaire Designing |
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f) Types of question: Structured/Close-end, Unstructured/open-end |
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Dichotomous, Multiple type Questions |
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g) Scaling Techniques: Likert Scale, Semantic Differential Scale |
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Unit 3 Data Analysis and Interpretation {Book} |
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Processing of Data: Editing field and office editing |
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Coding: Meaning and essentials |
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Tabulation |
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Analysis of Data: Meaning, Purpose and Types |
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Interpretation of Data: Essentials, Importance |
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Significance of Processing of Data |
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Multivariate analysis concept |
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Testing of Hypothesis Concept and Problems |
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Chi Square test, Z and T test |
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Unit 4 Advanced techniques in Report Writing {Book} |
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Report writing Meaning, Importance, Functions |
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Essential of good Report |
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Content of Report |
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Steps in writing a Report |
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Types of reports, Footnotes and Bibliography |
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Ethics and Research |
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Objectivity, Confidentiality and Anonymity in Research |
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Plagiarism in Report |
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