English 3rd Semester Osmania University BBA 2025-26 Notes

Unit 1
POETRY: On His Blindness by John MiltonVIEW
PROSE: The Oldest of Animals (from The Jatakas)VIEW
GRAMMAR: Degrees of ComparisonVIEW
VOCABULARY: Blend WordsVIEW
SPEAKING: Greeting, Taking Leave, and Introducing YourselfVIEW
WRITING: PunctuationVIEW
CRITICAL READING: Standard-Setting and Accreditation for School EducationVIEW
Time ManagementVIEW
Unit 2
POETRY To My Excellent Lucasia, on Our Friendship by Katherine PhilipsVIEW
PROSE: Allegory of the Caveby PlatoVIEW
GRAMMAR Reported SpeechVIEW
VOCABULARY CollocationsVIEW
SPEAKING: Asking for and Giving InformationVIEW
WRITING: Book and Film ReviewVIEW
CRITICAL READING: Framing a ShotVIEW
SKILLS: Problem-SolvingVIEW

 

Fundamentals of Financial Management 3rd Semester Osmania University BBA 2025-26 Notes

Unit 1
Meaning of Finance, MoneyVIEW
Business FinanceVIEW
Finance FunctionVIEW
Organization Structure of FinanceVIEW
Financial Management, Goals of Financial ManagementVIEW
Financial DecisionsVIEW
Role of a Financial ManagerVIEW
Time Value of MoneyVIEW
Future value and Present ValueVIEW
Unit 2 
Meaning, Importance of Finance StructureVIEW
Capital StructureVIEW
Classification of Capital StructureVIEW
Factors Influencing Capital StructureVIEW
Optimum Capital StructureVIEW
EBIT-EPS AnalysisVIEW
LeveragesVIEW
Operating LeveragesVIEW
Financial LeveragesVIEW
Combined LeveragesVIEW
Cost of Capital: Concept and Importance, TypesVIEW
Calculation of Cost of CapitalVIEW
Unit 3 
Meaning and Importance of Capital Budgeting, Features, ProcessVIEW
Techniques of Capital BudgetingVIEW
Concept and Computation of Payback PeriodVIEW
Accounting Rate of ReturnVIEW
Net Present ValueVIEW
Internal Rate of ReturnVIEW
Profitability IndexVIEW
Unit 4
Concepts Types of Working Capital, DeterminantsVIEW
Significance of Working CapitalVIEW
Sources of Working CapitalVIEW
Calculating Operating Cycle PeriodVIEW
Estimation of Working Capital RequirementsVIEW
Unit 5
Dividend, Meaning and TypesVIEW
Dividend Policy: Meaning and Objectives, Types of Dividend Policy, Issues Involved in Dividend PolicyVIEW
Determinants of Dividend PolicyVIEW
Dividend Policy and Value of FirmVIEW
Relevance theoryVIEW
Water’s ModelVIEW
Gordon’s ModelVIEW
Irrelevance TheoryVIEW
MM hypothesisVIEW

Business Law and Ethics 3rd Semester Osmania University BBA 2025-26 Notes

Unit 1
Indian Contract Law 1872VIEW
Meaning, Nature and Scope of Business Law, Sources of Business LawsVIEW
Overview on Indian Legal SystemVIEW
Offer, Acceptance Definition, Essentials of Valid OfferVIEW
ConsiderationVIEW
Nature of Business Agreement and ContractVIEW
Essentials of a Valid ContractVIEW
Types of ContractsVIEW
Breach of Contract, Remedies for BreachVIEW
Unit 2
Sale of Goods Act: Contract of Sale: Essentials of Valid SaleVIEW
Sale and Agreement to SellVIEW
Goods: Definition and TypesVIEW
Sale of Goods Act 1930: Conditions and WarrantiesVIEW
Caveat Emptor, ExceptionsVIEW
Unpaid Seller, Rights of Unpaid SellerVIEW
Unit 3
Consumer Protection Act 1986VIEW
Consumer Protection Act 2019VIEW
Definition of Consumer, Person, Goods, Service, Consumer DisputeVIEW
Consumer Protection CouncilsVIEW
Consumer Dispute Redressal Agencies, AppealsVIEW
Trademarks: Definition, RegistrationVIEW
Patents: Definition, Kinds of PatentsVIEW
Copy Rights: DefinitionVIEW
Rights of the Copyright OwnerVIEW
Unit 4 
Director: Qualification, Position, Appointment, Duties, Disqualification, Removal and LiabilitiesVIEW
Managing Director: Qualification, Position, Appointment, Duties, Disqualification, Removal and LiabilitiesVIEW
Company Meetings, TypesVIEW
Requisites of MeetingVIEW
Winding Up, Meaning, Modes of Winding UpVIEW
Unit 5 
Business Ethics, Levels of Business Ethics, Five Myths about Business EthicsVIEW
Stages of Moral Development, Kohlberg’s StudyVIEW
Carol Gilligan’s TheoryVIEW
Principles of EthicsVIEW
Corporate Social Responsibility, Concept, SignificanceVIEW
CSR under Companies Act 2013VIEW
ESG FrameworkVIEW
AccountabilityVIEW

Fundamentals of Human Resource Management 3rd Semester Osmania University BBA 2025-26 Notes

Unit 1
Human Resource Management (HRM), Objectives, Nature, Functions, ScopeVIEW
Challenges in Human Resource Management (HRM)VIEW
Evolution of HRM in IndiaVIEW
HRM ModelsVIEW
Human Capital ManagementVIEW
HRM and Its EnvironmentVIEW
Role of HR ManagerVIEW
Contemporary issues in HRMVIEW
Unit 2
HRP, Nature, Factors Affecting, Process and ImportanceVIEW
Human Resource Information System, UsesVIEW
Job Analysis, Meaning, Purpose, Process, MethodsVIEW
Job Design, Job Design ApproachesVIEW
Factors Affecting Job DesignVIEW
Unit 3
Recruitment, Nature, Purpose, Process, ImportanceVIEW
MoonlightingVIEW
E-RecruitingVIEW
Factors Governing RecruitmentVIEW
Selection, Nature, ProcessVIEW
Selection as a Source of Competitive AdvantageVIEW
Organisation for SelectionVIEW
Barriers to Effective SelectionVIEW
Unit 4
Orientation, PurposeVIEW
Programme-RequisitesVIEW
Evaluation and Problems of OrientationVIEW
Nature of Training and DevelopmentVIEW
Training, Process, TechniquesVIEW
Effective TrainingVIEW
Evaluation of TrainingVIEW
Unit 5
Performance Appraisal, Objectives, NatureVIEW
Process of Performance AppraisalVIEW
Methods of Performance AppraisalVIEW
Compensation Management, ConceptsVIEW
Compensation Management DimensionsVIEW

English 2nd Semester Osmania University BBA 2025-26 Notes

Unit 1 [Book]
Poetry: Where the Mind is Without Fear – Rabindranath TagoreVIEW
Prose: The Overcoat – GogolVIEW
Grammar: ConcordVIEW
Vocabulary: HomonymsVIEW
Spelling: Silent LettersVIEW
Pronunciation: Phonetic TranscriptionVIEW
LSRW: Sequencing a StoryVIEW
Writing: Formal and Informal WritingVIEW
Skills:
MotivationVIEW
DisciplineVIEW
Unit 2 [Book]
Poetry: The Highwayman – Alfred NoyesVIEW
Prose: The Blue Light – Vaikom Muhammad BasheerVIEW
Grammar: AdjectivesVIEW
Vocabulary: HomophonesVIEW
Spelling: Doubling ConsonantsVIEW
Pronunciation: Minimal PairsVIEW
LSRW: Tongue TwistersVIEW
Writing:
Diary WritingVIEW
Journal WritingVIEW
Skills: Interpersonal SkillsVIEW
Unit 3 [Book]
Poetry: Mending Wall – Robert FrostVIEW
Prose: How It Feels to Be Colored Me – Zora Neale HurstonVIEW
Grammar: DeterminersVIEW
Vocabulary: HomographsVIEW
Spelling: Spelling and PluralsVIEW
Pronunciation: Word StressVIEW
LSRW: Odd One OutVIEW
Writing: Essay WritingVIEW
Skills: Teamwork and CollaborationVIEW
Unit 4 [Book]
Poetry: Praise Song for My Mother – Grace NicholsVIEW
Prose: Swan Song – Anton ChekhovVIEW
Grammar: AdverbsVIEW
Vocabulary: HeteronymsVIEW
Spelling: American and British SpellingsVIEW
Pronunciation: Sentence StressVIEW
LSRW: Just a MinuteVIEW
Writing: Types of EssaysVIEW
Skills: Emotional IntelligenceVIEW

Organizational Behaviour 2nd Semester Osmania University BBA 2025-26 Notes

Unit 1 [Book]
Concept, Nature & Scope of Organizational BehaviourVIEW
Multidisciplinary Foundations of Organizational Behaviour (Psychology, Sociology, Anthropology)VIEW
Models of Organizational BehaviourVIEW
Unit 2 [Book]
PersonalityVIEW
Attitudes, Meaning, ComponentsVIEW
Meaning of Personality Traits TheoryVIEW
Johari WindowVIEW
PerceptionVIEW
AttributionVIEW
Perception Perceptual, Nature, Importance Process, BiasesVIEW
Bounded RationalityVIEW
Ethical DilemmasVIEW
Attribution TheoriesVIEW
Unit 3 [Book]
MotivationVIEW
Motivation Theories:
Maslow TheoryVIEW
Theory X/YVIEW
ERG TheoryVIEW
Herzberg TheoryVIEW
McClelland TheoryVIEW
VroomVIEW
Goal-Setting Theory of MotivationVIEW
Self-Efficacy Theory of MotivationVIEW
LeadershipVIEW
Leadership StylesVIEW
Transactional LeadershipVIEW
Transformational LeadershipVIEW
Servant LeadershipVIEW
Ethical LeadershipVIEW
Responsible LeadershipVIEW
Unit 4 [Book]
Group Behaviour, Formation Stages, Roles, Norms, Cohesiveness, Team EffectivenessVIEW
TeamsVIEW
Cross-Cultural TeamsVIEW
Interpersonal SkillsVIEW
Conflict in OrganizationsVIEW
Process of Organizational ConflictVIEW
Unit 5 [Book]
Culture, Definition, FunctionsVIEW
Hofstede Cultural DimensionsVIEW
Schein’s Model of Organizational CultureVIEW
Change Management, Forces/Drivers of ChangeVIEW
Resistance StrategiesVIEW
Lewin’s Step ModelVIEW
Managing Diversity/ InclusionVIEW
Role of Organizational Behaviour in Digital EraVIEW
Remote TeamsVIEW
Ethics and Well-Being in OrganizationsVIEW

Business Statistics 2nd Semester Osmania University BBA 2025-26 Notes

Unit 1 [Book]
Meaning, Scope, and Importance of Statistics in BusinessVIEW
Data Types, Primary and SecondaryVIEW
Classification of DataVIEW
Tabulation of DataVIEW
Construction of Frequency DistributionsVIEW
Graphical Presentation, Bar Charts, Pie Charts, Histograms, Frequency Polygons, Line DiagramsVIEW
Unit 2 [Book]
Central Tendency, Mean (Simple/Weighted), Median, ModeVIEW
Geometric MeanVIEW
Harmonic MeanVIEW
Partition ValuesVIEW
Dispersion, Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of VariationVIEW
SkewnessVIEW
KurtosisVIEW
Business interpretation and ApplicationVIEW
Unit 3 [Book]
Correlation, Meaning, Types (Positive/Negative)VIEW
Scatter PlotsVIEW
Karl Pearson’s CoefficientVIEW
Spearman’s Rank CorrelationVIEW
Simple Regression, Least Squares Method (Line of Best Fit)VIEW
Slope/Intercept Interpretation (No Multiple Regression)VIEW
Unit 4 [Book] 
Time Series, Concept, Components (Trend, Seasonal, Cyclical, Irregular)VIEW
Simple Trend Estimation, Moving Average, Semi-Average MethodVIEW
Index Numbers, Meaning, TypesVIEW
Laspeyres Index NumbersVIEW
Paasche Index NumbersVIEW
Fishers Methods (Introductory Level, Interpretation Focus)VIEW
Unit 5 [Book] 
Probability, Introduction & Definition, Types of EventsVIEW
Addition and Multiplication TheoremsVIEW
Joint ProbabilityVIEW
Marginal ProbabilityVIEW
Conditional ProbabilityVIEW
Bayes’ TheoremVIEW
Sampling, Population vs Sample;VIEW
Importance of Sampling  in Business Decision-MakingVIEW
Sampling Techniques, Probability Sampling (Simple Random, Stratified, Cluster) And Non-Probability Sampling (Convenience, Quota, Judgment)VIEW

English 1st Semester Osmania University BBA 2025-26 Notes

Unit 1
Sonnet 30: William ShakespeareVIEW
The Apology of Socrates: PlatoVIEW
Word RootsVIEW
English Spelling IVIEW
Consonant Sounds IVIEW
SkimmingVIEW
Guided WritingVIEW
Communication SkillsVIEW
Unit 2
The Solitary Reaper: William WordsworthVIEW
The Old Tiger and the Traveler: from the HitopadesaVIEW
PronounsVIEW
AffixesVIEW
Spelling for Formal ContextsVIEW
Consonant Sounds IIVIEW
ScanningVIEW
Information TransferVIEW
Verbal SkillsVIEW
Unit 3
Frost at Midnight: Samuel Taylor ColeridgeVIEW
Mr Sherlock Holmes: Arthur Conan DoyleVIEW
VerbsVIEW
SynonymsVIEW
English Spelling IIVIEW
Vowels: MonophthongsVIEW
Intensive ReadingVIEW
Note-Taking and Note-MakingVIEW
Non-Verbal SkillsVIEW
Unit 4
I Taste a Liquor Never Brewed: Emily DickinsonVIEW
To Build a Fire: Jack LondonVIEW
TensesVIEW
AntonymsVIEW
SpellingVIEW
Verb FormsVIEW
Vowels: DiphthongsVIEW
Extensive ReadingVIEW
Paragraph WritingVIEW
Confidence and Self-PresentationVIEW

Fundamentals of Marketing 1st Semester Osmania University BBA 2025-26 Notes

Unit 1
Marketing, Definitions, Nature, and ScopeVIEW
Marketing Core Concepts: Needs, Wants, Demand, Value, and Customer SatisfactionVIEW
Evolution of Marketing PhilosophiesVIEW
Marketing vs SellingVIEW
Marketing MyopiaVIEW
Customer ValueVIEW
Relationship MarketingVIEW
Marketing Mix (4Ps & extended 7Ps overview)VIEW
Unit 2
Marketing environmentVIEW
Micro Marketing EnvironmentVIEW
Macro Marketing EnvironmentVIEW
PESTLE Framework for Marketing EnvironmentVIEW
Marketing Environmental ScanningVIEW
Market Segmentation, Definition, bases (Demographic, Psychographic, Behavioral, Geographic)VIEW
Market Targeting, Strategies and Key Factor ConsiderationsVIEW
Positioning, Concept, Positioning StrategiesVIEW
Perceptual MappingVIEW
Unit 3
Product: Levels (Core, Actual, Augmented)VIEW
Product Classification (Consumer and Industrial Goods)VIEW
New Product Development ProcessVIEW
Pricing: Objectives, Methods (Cost-based, Value-based, Competitive), and Factors influencing Pricing DecisionsVIEW
Unit 4
Integrated Marketing Communications (IMC): Meaning, Elements, and Role in Brand BuildingVIEW
Promotion Mix:VIEW
AdvertisingVIEW
Sales PromotionVIEW
Public RelationsVIEW
Personal SellingVIEW
Direct MarketingVIEW
Marketing Place DecisionsVIEW
Distribution Channels, Types, Role, and DesignVIEW
Intermediaries and Channel ConflictsVIEW
Logistics: Concepts and Importance in MarketingVIEW
Supply Chain Management: Concepts and Importance in MarketingVIEW
Unit 5 
Digital MarketingVIEW
Online MarketingVIEW
Social Media MarketingVIEW
Influencer MarketingVIEW
Customer Relationship Management (CRM)VIEW
Partner Relationship Management (PRM)VIEW
Experiential and Event MarketingVIEW
Green MarketingVIEW
Sustainable Marketing PracticesVIEW
Personalization MarketingVIEW
Data-driven MarketingVIEW
Ethical Considerations in Modern MarketingVIEW
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