by | Unit 1 | |
| Marketing, Definitions, Nature, and Scope | VIEW |
| Marketing Core Concepts: Needs, Wants, Demand, Value, and Customer Satisfaction | VIEW |
| Evolution of Marketing Philosophies | VIEW |
| Marketing vs Selling | VIEW |
| Marketing Myopia | VIEW |
| Customer Value | VIEW |
| Relationship Marketing | VIEW |
| Marketing Mix (4Ps & extended 7Ps overview) | VIEW |
| Unit 2 | |
| Marketing environment | VIEW |
| Micro Marketing Environment | VIEW |
| Macro Marketing Environment | VIEW |
| PESTLE Framework for Marketing Environment | VIEW |
| Marketing Environmental Scanning | VIEW |
| Market Segmentation, Definition, bases (Demographic, Psychographic, Behavioral, Geographic) | VIEW |
| Market Targeting, Strategies and Key Factor Considerations | VIEW |
| Positioning, Concept, Positioning Strategies | VIEW |
| Perceptual Mapping | VIEW |
| Unit 3 | |
| Product: Levels (Core, Actual, Augmented) | VIEW |
| Product Classification (Consumer and Industrial Goods) | VIEW |
| New Product Development Process | VIEW |
| Pricing: Objectives, Methods (Cost-based, Value-based, Competitive), and Factors influencing Pricing Decisions | VIEW |
| Unit 4 | |
| Integrated Marketing Communications (IMC): Meaning, Elements, and Role in Brand Building | VIEW |
| Promotion Mix: | VIEW |
| Advertising | VIEW |
| Sales Promotion | VIEW |
| Public Relations | VIEW |
| Personal Selling | VIEW |
| Direct Marketing | VIEW |
| Marketing Place Decisions | VIEW |
| Distribution Channels, Types, Role, and Design | VIEW |
| Intermediaries and Channel Conflicts | VIEW |
| Logistics: Concepts and Importance in Marketing | VIEW |
| Supply Chain Management: Concepts and Importance in Marketing | VIEW |
| Unit 5 | |
| Digital Marketing | VIEW |
| Online Marketing | VIEW |
| Social Media Marketing | VIEW |
| Influencer Marketing | VIEW |
| Customer Relationship Management (CRM) | VIEW |
| Partner Relationship Management (PRM) | VIEW |
| Experiential and Event Marketing | VIEW |
| Green Marketing | VIEW |
| Sustainable Marketing Practices | VIEW |
| Personalization Marketing | VIEW |
| Data-driven Marketing | VIEW |
| Ethical Considerations in Modern Marketing | VIEW |
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