by | Unit 1 [Book] | |
| Retailing Meaning and Definition Characteristics, Types, Merits and Demerits | VIEW |
| Forms of Retailing based on ownership | VIEW |
| Retail Theories | VIEW |
| Wheel of Retailing | VIEW |
| Retail Life cycle | VIEW |
| Retail Business in India, Influencing factor | VIEW |
| Present Indian Retail scenario | VIEW |
| International Perspective in Retail Business | VIEW |
| Unit 2 [Book] | |
| Buying Decision Process and its Implication on Retailing | VIEW |
| Influence of Group and Individual Factors on Retailing | VIEW |
| Customer Shopping Behaviour in Retailing | VIEW |
| Customer Service | VIEW |
| Customer Satisfaction | VIEW |
| Retail Planning Process | VIEW |
| Factors to Consider in Preparing a Retail Business Plan, Implementation, Risk Analysis | VIEW |
| Unit 3 [Book] | ||
| Factors Influencing location of Store | VIEW | |
| Market Area Analysis, Trade Area Analysis, Rating Plan method, Site Evaluation | VIEW | |
| Retail Operations | VIEW | |
| Stores Layout | VIEW | |
| Visual Merchandising | VIEW | |
| Stores Designing | VIEW | |
| Space Planning | VIEW | |
| Inventory Management | VIEW | |
| Merchandise Management | VIEW | VIEW |
| Category Management | VIEW | |
| Unit 4 [Book] | |
| Retail Product | VIEW |
| Decisions Related to Selection of Goods (Merchandise Management Revisited) | VIEW |
| Decisions Related to Delivery of Service | VIEW |
| Retail Pricing, Influencing Factors, Approaches to Pricing | VIEW |
| Price Sensitivity | VIEW |
| Value Pricing | VIEW |
| Markdown Pricing | VIEW |
| Retail Place | VIEW |
| Retail Supply Channel | VIEW |
| SCM Principles | VIEW |
| Retail Logistics | VIEW |
| Computerized Replenishment System | VIEW |
| Corporate Replenishment Policies | VIEW |
| Retail Promotion, Setting objectives, Communication Effects | VIEW |
| Promotional Mix. | VIEW |
| Unit 5 [Book] | |
| Non-Store Retailing (E-Retailing) | VIEW |
| The Impact of Information Technology in Retailing | VIEW |
| Integrated Systems and Networking | VIEW |
| EDI | VIEW |
| Bar Coding | VIEW |
| Electronic Article Surveillance and | VIEW |
| Electronic Shelf Labels | VIEW |
| Customer Database Management System in Retailing | VIEW |
| Legal Aspects in Retailing | VIEW |
| Social Issues in Retailing | VIEW |
| Ethical Issues in Retailing | VIEW |
| Artificial Intelligence in Retailing | VIEW |
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