M1 Retail Management Bangalore University B.Com 5th Semester NEP Notes

16/11/2023 1 By indiafreenotes
Unit 1 [Book]
Retailing Meaning and Definition Characteristics, Types, Merits and Demerits VIEW
Forms of Retailing based on ownership VIEW
Retail Theories VIEW
Wheel of Retailing VIEW
Retail Life cycle VIEW
Retail Business in India, Influencing factor VIEW
Present Indian Retail scenario VIEW
International Perspective in Retail Business VIEW


Unit 2 [Book]
Buying Decision Process and its Implication on Retailing VIEW
Influence of Group and Individual Factors on Retailing VIEW
Customer Shopping Behaviour in Retailing VIEW
Customer Service VIEW
Customer Satisfaction VIEW
Retail Planning Process VIEW
Factors to Consider in Preparing a Retail Business Plan, Implementation, Risk Analysis VIEW


Unit 3 [Book]
Factors Influencing location of Store VIEW
Market Area Analysis, Trade Area Analysis, Rating Plan method, Site Evaluation VIEW
Retail Operations VIEW
Stores Layout VIEW
Visual Merchandising VIEW
Stores Designing VIEW
Space Planning VIEW
Inventory Management VIEW
Merchandise Management VIEW VIEW
Category Management VIEW


Unit 4 [Book]
Retail Product VIEW
Decisions Related to Selection of Goods (Merchandise Management Revisited) VIEW
Decisions Related to Delivery of Service VIEW
Retail Pricing, Influencing Factors, Approaches to Pricing VIEW
Price Sensitivity VIEW
Value Pricing VIEW
Markdown Pricing VIEW
Retail Place VIEW
Retail Supply Channel VIEW
SCM Principles VIEW
Retail Logistics VIEW
Computerized Replenishment System VIEW
Corporate Replenishment Policies VIEW
Retail Promotion, Setting objectives, Communication Effects VIEW
Promotional Mix. VIEW


Unit 5 [Book]
Non-Store Retailing (E-Retailing) VIEW
The Impact of Information Technology in Retailing VIEW
Integrated Systems and Networking VIEW
Bar Coding VIEW
Electronic Article Surveillance and VIEW
Electronic Shelf Labels VIEW
Customer Database Management System in Retailing VIEW
Legal Aspects in Retailing VIEW
Social Issues in Retailing VIEW
Ethical Issues in Retailing VIEW
Artificial Intelligence in Retailing VIEW