Category: Bangalore University B.com Notes

Regional Development Disparity It refers to difference in economic development and uneven economic achievement in different geographical regions. It is…

Marketing myopia suggests that businesses will do better in the long-term if they concentrate on meeting the utility of a…

Traditional concept of marketing According to this concept, marketing consists of those activities which are concerned with the transfer of…

Environment Protection Act, 1986 Act of the Parliament of India. In the wake of the Bhopal gas Tragedy or Bhopal…

Food Safety and Standards Authority of India (FSSAI) is a statutory body established under the Ministry of Health & Family…

Adulteration of food-stuffs was so rampant, widespread and persistent that nothing short of a somewhat drastic remedy in the form…

The target marketing process provides the foundation for selecting the target market a chosen segment of the market that an…

Disruption is more a business model than a marketing approach. Most companies still tend to market through traditional means, which…