by | Unit 1 [Book] | |
| Introduction, Meaning, Need of Digital Marketing | VIEW |
| Digital Marketing Platforms | VIEW |
| Digital Marketing Students | VIEW |
| Digital Marketing Professional | VIEW |
| Email Marketing, Importance of email Marketing | VIEW |
| e-mail Marketing platforms | VIEW |
| Creating e-mailers | VIEW |
| Creating a Contact Management and Segmentation Strategy | VIEW |
| Understanding e-mail Deliverability and Tracking e-mails | VIEW |
| How to Create Effective and Unique e-mail Content | VIEW |
| Outlining the Design of Your Marketing e-mails | VIEW |
| Open Rates and CTR of email | VIEW |
| Drive Leads from e-mail | VIEW |
| What are opt-in lists | VIEW |
| Develop Relationships with Lead Nurturing and Automation | VIEW |
| Content Marketing: Understanding Content Marketing | VIEW |
| Generating Content Ideas | VIEW |
| Planning a Long-Term Content Strategy | VIEW |
| Building a Content Creation Framework | VIEW |
| Becoming an Effective Content Writer | VIEW |
| Extending the Value of Your Content through Repurposing | VIEW |
| How to Effectively Promote Content | VIEW |
| Measuring and Analyzing Your Content | VIEW |
| Unit 2 [Book] | |
| Search Engine Optimization (SEO): Meaning, Importance and Its Growth in Recent years | VIEW |
| Ecosystem of a Search Engine, kinds of Traffic | VIEW |
| Keyword Research and Analysis (Free and Paid tool and Extension), Recent Google Updates | VIEW |
| How Google Algorithms Works | VIEW |
| On Page Optimization (OPO) | VIEW |
| Off-Page Optimization | VIEW |
| Misc SEO Tools: | |
| Google Webmaster Tools | VIEW |
| Site Map Creators | VIEW |
| Browser-based analysis Tools | VIEW |
| Page Rank tools | VIEW |
| Pinging and Indexing Tools | VIEW |
| Dead Links identification Tools | VIEW |
| Open Site explorer | VIEW |
| Domain information/who is tools | VIEW |
| Quick Sprout | VIEW |
| Google My Business | VIEW |
| Unit 3 [Book] | |
| Google AdWords: Google Ad-Words Fundamentals, Google AdWords Account Structure, Key terminologies in Google AdWords | VIEW |
| How to Create an AdWords account, Different Types of AdWords and its Campaign and Ads creation process, Ad approval process | VIEW |
| Keyword Match Types, Keyword Targeting and Selection (Keyword Planner), Display Planner | VIEW |
| Different Types of extensions, Creating Location extensions, Creating call extensions, Create Review extensions | VIEW |
| Bidding techniques Manual / Auto, Demographic Targeting / Bidding, CPC-based, CPA based and CPM-based accounts | VIEW |
| Google Analytics Individual Qualification (GAIQ) | VIEW |
| Google AdSense: Understanding ad networks and AdSense’s Limitations, Learning which situations are best for using AdSense, Setting up an AdSense account, Creating new ad units, Displaying ads on a website, Configuring channels and ad styles, Allowing and blocking ads, Reviewing the AdSense dashboard, Running AdSense reports and custom reports, Exporting data, Reviewing payee and Account Settings | VIEW |
| Unit 4 [Book] | |
| Social Media Marketing (SMM) | VIEW |
| Facebook Marketing | VIEW |
| Twitter Marketing | VIEW |
| LinkedIn Marketing | VIEW |
| Google Plus Marketing | VIEW |
| YouTube Marketing | VIEW |
| Pinterest Marketing | VIEW |
| Snapchat Marketing | VIEW |
| Instagram Marketing | VIEW |
| Social Media Automation Tools | VIEW |
| Social Media Ad Specs | VIEW |
| ROI in Social Media Marketing, Tools and Dashboards | VIEW |
| Reputation Management | VIEW |
| YouTube Advertising (Video Ads), Why should one advertise on YouTube? | VIEW |
| Creating YouTube campaigns, Choose the audience for video ads, Instream ads, In-video ads, In-search ads, In-display ads | VIEW |
| Measuring your YouTube ad performance, Drive leads and Sales from YouTube | VIEW |
| ads Conversions: Understanding Conversion Tracking, Types of Conversions, Setting up Conversion Tracking, Optimizing Conversions, Track offline conversions, Analyzing conversion data, Conversion Optimizer | VIEW |
| Unit 5 [Book] | |
| Web Analytics, Need and Importance of Web Analytics | VIEW |
| Introducing Google Analytics, Google Analytics Layout, Basic Reporting | VIEW |
| Basic Campaign and Conversion Tracking | VIEW |
| Google Tag Manager | VIEW |
| Social Media Analytics | VIEW |
| Social CRM and Analytics | VIEW |
| Other Web analytics Tools | VIEW |
| Making better decisions using Analytics Tools | VIEW |
| Common Mistakes Analysts Make | VIEW |
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