Search Engine Optimization & Online Advertising Osmania University B.com 4th Semester Notes

Unit 1 SEO Foundations and SEO Keyword Strategy {Book}
Understanding SEO, Keyword StrategyVIEW
Content optimization, Long-term Content PlanningVIEW
Link building StrategiesVIEW
Measuring SEO effectivenessVIEW
SEO for E-commerceVIEW
Local Search, Mobile SEOVIEW

 

Unit 2 Google Adwords and Remarketing {Book}
Pay-Per-Click AdvertisingVIEW
Getting started with Google AdwordsVIEW
Advertising TrackingVIEW
Key Google Adwords strategiesVIEW
Remarketing with GoogleVIEW
Advertising Budget and ROI tipsVIEW
B2B Remarketing CampaignsVIEW

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