P21 Business Policy and Strategic Management-I BBA NEP 2024-25 5th Semester Notes

Unit 1 [Book]
Introduction and Concept of Strategy VIEW
Corporate Policy as a field of Study VIEW
Nature, Importance of Business Policy VIEW
Purpose and Objective of Business Policy VIEW
Chief Executive Job VIEW
Roles and Responsibilities of Board of Directors VIEW
An Overview of Strategic Management, its Nature and Process VIEW
Formulation of Strategy VIEW
Environment, Environment Scanning VIEW
Environment Appraisal VIEW
Identifying Corporate Competence and Resource VIEW
Unit 3 [Book]
Corporate Portfolio Analysis VIEW
Competitor Analysis VIEW
SWOT analysis VIEW
Strategic Audit VIEW
Strategic Choice VIEW
Strategic Plan VIEW
Routes to Sustainable Competitive Advantage (SCA) VIEW
Unit 4 [Book]
Strategy Implementation VIEW
Structural implementation VIEW
Organisational Design and Change VIEW
Behavioural Implementation VIEW
Leadership VIEW
Corporate Culture VIEW
Corporate Politics and Use of Power VIEW
Functional Implementation: Financial, Marketing VIEW
Operation Personnel (HR) Policies and their integration VIEW
Strategic Evaluation and Control VIEW

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