by | Unit 1 | |
| Consumer Behaviour: Meaning, Definition, Scope and Importance | VIEW |
| Interdisciplinary Nature of Consumer Behaviour | VIEW |
| Consumer Research | VIEW |
| Models of Consumer Behaviour: | |
| Input–Process–Output Consumer Behaviour Model | VIEW |
| Nicosia Model | VIEW |
| Howard Sheth Model | VIEW |
| Engel–Kollat–Blackwell Model | VIEW |
| Application of Consumer Behaviour in Marketing | VIEW |
| Profile of Indian Consumers | VIEW |
| Unit 2 | |
| Individual Determinants | VIEW |
| Consumer Needs and Motivation | VIEW |
| Personality | VIEW |
| Self-Concept | VIEW |
| Psychological Determinants: | VIEW |
| Motivation | VIEW |
| Perceptions | VIEW |
| Learning | VIEW |
| Belief | VIEW |
| Attitudes | VIEW |
| Consumer Attitude Formation and Change | VIEW |
| Group Determinants: Reference Group influence and Types of Consumer Groups, Factors affecting Group Influence | VIEW |
| Family functions and Family decision-making | VIEW |
| Social Class and Lifestyle | VIEW |
| Culture: Characteristics and Understanding Cross-cultures | VIEW |
| Unit 3 | |
| Consumer Decision Making, Introduction and Importance | VIEW |
| Consumer Decision Making Process | VIEW |
| Routine Response behaviour | VIEW |
| Limited and extensive Problem-Solving Behaviour | VIEW |
| Impulsive Buying Behaviour | VIEW |
| Diffusion of Innovation: Elements, Decisions, Adoption Categories | VIEW |
| Adoption Process | VIEW |
| Opinion Leadership, Dynamics of Opinion Leadership Process | VIEW |
| Environmentally Responsible Consumer Behaviour | VIEW |
| Unit 4 | |
| Marketing Research, Meaning, Definition, Nature, Significance, Types, Problems, Process | VIEW |
| Marketing Research Precautions | VIEW |
| Marketing Information System | VIEW |
| Marketing Research during different Business Phases | VIEW |
| Unit 5 | |
| Product Research | VIEW |
| Advertising Research | VIEW |
| Copy Testing | VIEW |
| Test Marketing | VIEW |
| Effectiveness Research | VIEW |
| Internet Marketing Research | VIEW |
| Cool Hunting | VIEW |
| Commercial Eye Tracking | VIEW |
| Marketing Research in India | VIEW |
| Ethical issues in Marketing Research | VIEW |
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