by | Unit 1 [Book] | |
| Marketing, Meaning and Definition, Functions | VIEW |
| Concepts of Marketing | VIEW |
| Approaches to Marketing | VIEW |
| Recent trends in Marketing: | |
| E- business | VIEW |
| Tele-marketing | VIEW |
| M-Business | VIEW |
| Green Marketing | VIEW |
| Relationship Marketing | VIEW |
| Concept Marketing | VIEW |
| Digital Marketing | VIEW |
| Social Media Marketing | VIEW |
| E-tailing | VIEW |
| Unit 3 [Book] | |
| Market Segmentation, Meaning | VIEW |
| Bases of Market Segmentation | VIEW |
| Requisites of Sound Market Segmentation | VIEW |
| Consumer Behaviour Meaning and Importance | VIEW |
| Factors influencing Consumer Behaviour | VIEW |
| Consumer Buying Decision Process | VIEW |
| Unit 3 [Book] | |
| Market Segmentation, Meaning | VIEW |
| Bases of Market Segmentation | VIEW |
| Requisites of Sound Market Segmentation | VIEW |
| Consumer Behaviour Meaning and Importance | VIEW |
| Factors influencing Consumer Behaviour | VIEW |
| Consumer Buying Decision Process | VIEW |
| Unit 4 [Book] | |
| Marketing Mix, Meaning | VIEW |
| Elements of Marketing Mix (Four P’s) Product, Price, Place, Promotion | VIEW |
| Product, Meaning, Features, Product Classification | VIEW |
| Product Line | VIEW |
| Product Mix decisions | VIEW |
| Product Lifecycle, Meaning and Stages in PLC | VIEW |
| New Product Development, Meaning and Steps in NPD | VIEW |
| Reasons for Failure of New Product | VIEW |
| Pricing, Objectives | VIEW |
| Factors influencing Pricing Policy | VIEW |
| Methods of Pricing | VIEW |
| Pricing Strategies | VIEW |
| Unit 5 [Book] | |
| Promotion, Meaning and Significance of Promotion | VIEW |
| Promotion, Nature, Basis | VIEW |
| Advertising, Meaning and Objectives, Types of Advertisement | VIEW |
| Characteristics of an effective Advertisement | VIEW |
| Personal Selling, Meaning and Importance | VIEW |
| Characteristics of a Successful Sales Person | VIEW |
| Sales Promotion, Meaning, Objectives | VIEW |
| Promotional Schemes, Limitations of Promotional Schemes | VIEW |
| Physical Distribution Meaning and Types of Channels of Distribution | VIEW |
| Types of Intermediaries | VIEW |
| Factors affecting Channel Selection | VIEW |
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