Unit 1 | |
Meaning, Definition, Functions of Marketing | VIEW |
Concepts of Marketing | VIEW |
Approaches to Marketing | VIEW |
Recent Trends in Marketing: | |
e- business | VIEW |
m-business | VIEW |
Green Marketing | VIEW |
Influencer Marketing | VIEW |
AI Marketing | VIEW |
Chatbots Marketing | VIEW |
Content Marketing | VIEW |
Digital Marketing | VIEW |
Social media Marketing | VIEW |
e-Retailing | VIEW |
Unit 2 | |
Micro Environment: The Company, Suppliers, Marketing Intermediaries, Competitors and Customers | VIEW |
Macro Environment: Demographic, Economic, Natural, Technological, Political, Legal, Sociocultural Environment | VIEW |
Unit 3 | |
Market Segmentation Meaning | VIEW |
Bases of Market Segmentation | VIEW |
Requisites of Sound Market Segmentation | VIEW |
Consumer Behaviour Meaning | VIEW |
Buyer v/s Consumer | VIEW |
Factors influencing Consumer Behaviour | VIEW |
Consumer Buying roles | VIEW |
Buying Decision Process | VIEW |
Unit 4 | |
Marketing Mix: Meaning, Elements of Marketing mix. | VIEW |
Product: Product mix | VIEW |
Product Line | VIEW |
Product Life Cycle | VIEW |
New Product Development | VIEW |
Reasons for failure of New Product | VIEW |
Branding | VIEW |
Packing and Packaging | VIEW |
Labeling | VIEW |
Pricing: Meaning, Objectives, Factors influencing Pricing policy | VIEW |
Methods of Pricing | VIEW |
Physical Distribution, Meaning, Factors affecting Channel Selection | VIEW |
Types of Marketing Channels | VIEW |
Promotion, Meaning and Significance of Promotion | VIEW |
Personal Selling | VIEW |
Advertising | VIEW |
Unit 5 | |
Meaning of Services, Difference between Product and Services, Unique Characteristics of Services, Classifications of Services | VIEW |
7P’s of Service Marketing | VIEW |
SERQUAL Model | VIEW |
Growth and Significance of Service sector in India | VIEW |
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