Labelling

21/03/2020 1 By indiafreenotes

Labelling is another significant means of product identification like branding and packaging. Labelling the act of attaching or tagging labels. A label is anything may be a piece of paper, printed statement, imprinted metal, leather which is either a part of a package or attached to it, indicating value of contents of price of product name and place of producers.

It carries verbal information about the product, producer or such useful information to be beneficial to the user. Thus, a label is an informative tag, wrapper or seal attached to a product or product’s package.

The Purposes of Labelling

  1. To bring home the product features

A label goes on describing the product specialties which makes the product a quick-mover. It gives its correct use. Thus, bottle containing poison, if not labelled, it fails to tell about its contents. Wrong labelling does more harm than no labelling at all.

  1. To facilitate the exchange process

As good many competitive products are available in a given product range, label helps in avoiding the unwanted confusion. This is of special importance in case of drugs and chemicals where even spelling mistakes prove fatal to the users. That is why; druggists and chemists are having qualified pharmacists in the pharmacies.

  1. To encourage self-service

A lable is a strong sales tool that encourages self-service operations. If the customers are supplied with necessary information of the contents of the package or the container, as its contents, weight, use, price, taxes, and instructions and so on, consumers can pick the package of their choice from shop shelves. Thus, labelling has a special role to play in self-selling units.

A label may be descriptive, informative or grade designating or a combination of these. A ‘descriptive’ label describes the contents of the package or the ingredients of the product. Thus, a descriptive label on a cane of pineapple describes the contents by size, weight, number of slices, syrup cups and the number of servings.

An ‘informative’ label includes detailed description with emphasis on how the product is made? How to use it? How to care for it? In order to drive maximum satisfaction. A ‘grade’ label designates customary or regulated standards. Thus, a pack of ghee or honey might have ‘Ag-mark’ grading, certificates as A, B, or C.

  1. Product related services

Generally, a product is surrounded by various services that make it easier for the consumer to use, pay for and maintain the product, in addition to its branding, packing and labelling. These include the product support services, credit granted guarantees and warrantees given and after-sale services extended.