Fundamentals of Business Analytics Bangalore North University BBA SEP 2024-25 5th Semester Notes

Unit 1  
Business Analytics, Meaning, Importance, Scope VIEW
Uses of Business Analytics VIEW
Types of Analytics, Descriptive, Diagnostics, Predictive, Prescriptive VIEW
Application of Business Analytics VIEW
Unit 2  
Introduction to Data Science VIEW
Meaning of Data, Sources of Data VIEW
Use of Data in Business Decision Making VIEW
Importance of Data Quality VIEW
Types of Digital Data, Structured, Semi Structured and Unstructured Data VIEW
Data Warehouse VIEW
Data Mining VIEW
Data Integration, Meaning, Need and Advantages VIEW
Unit 3  
Descriptive Analytics VIEW
Measures of Central Tendency VIEW
Measures of Dispersion VIEW
Correlation Analysis VIEW
Introduction to Data Visualization VIEW
Introduction to Dimensions and Measures VIEW
Types of Charts, (Pie Chart, Column Chart, Line Chart, Bar Chart, Area Chart, Scatter Chart, Bubble Chart, Stock Chart) VIEW
Unit 4  
Predictive Analytics VIEW
Regression Analysis (Simple Linear Regression) VIEW
Time Series Analysis VIEW
Forecasting Methods (Moving Average, Demand Forecasting-Sales Forecasting) VIEW
Prescriptive Analytics, Decision Making under Certainty, Risk, and Uncertainty VIEW
Decision Trees VIEW
Linear Programming Problems VIEW
Unit 5  
Marketing Analytics VIEW
Market Basket Analysis VIEW
Campaign Analytics VIEW
Financial Analytics VIEW
Credit Analysis VIEW
Investment Analytics VIEW
HR Analytics VIEW
Employee Performance Analytics VIEW
Attrition Analytics VIEW

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