by | Unit 1 [Book] | |
| Consumer, Concept, Meaning and Types | VIEW |
| Consumer v/s Customer | VIEW |
| Markets, Meaning and Classification | VIEW |
| Traditional and Digital Market Places | VIEW |
| Consumer Behavior, Definition, Nature, Scope and Importance | VIEW |
| Importance of Consumer Behavior in Marketing Decision Making | VIEW |
| Product Planning | VIEW |
| Branding | VIEW |
| Promotion | VIEW |
| Customer Relationship Management | VIEW |
| Marketing Research, Meaning, Definition, Scope and Importance | VIEW |
| Role of Marketing Research in Business Decision Making | VIEW |
| Ethical Issues in Marketing Research | VIEW |
| Unit 2 [Book] | |
| Diversity of Consumer Behaviour | VIEW |
| Individual Determinants of Consumer Behaviour | VIEW |
| Psychological Determinants of Consumer Behaviour, Motivation, Perception, Learning, Attitude, Beliefs | VIEW |
| Personal Determinants of Consumer Behaviour, Age & Life-Cycle Stage, Occupation, Income, Life Style, Personality, Self Concept | VIEW |
| Social and Cultural Determinants of Consumer Behaviour, Family influences, Reference Groups, Opinion Leaders, Culture, Sub-Culture, Social Class | VIEW |
| Technology and Contemporary Trends | VIEW |
| Unit 3 [Book] | |
| Consumer Buying Behaviour, Meaning and Types | VIEW |
| Buyer Remorse | VIEW |
| Cognitive Dissonance | VIEW |
| Factors influencing Buying Decision | VIEW |
| Role of Marketers at Each Stage of the Buying Process | VIEW |
| Online Consumer Buying Behavior | VIEW |
| Consumer Journey Mapping | VIEW |
| Unit 4 [Book] | |
| Marketing Research Process | VIEW |
| Research Design | VIEW |
| Sampling Methods and Tools | VIEW |
| Data Analysis | VIEW |
| Data Interpretation | VIEW |
| Basics of Qualitative and Quantitative Analysis | VIEW |
| Application of Marketing Research | VIEW |
| Product Development | VIEW |
| Pricing Decision in Product Development | VIEW |
| Promotion Strategies in Product Development | VIEW |
| Market Segmentation | VIEW |
| Customer Satisfaction | VIEW |
| Customer Retention | VIEW |
| Role of Marketing Research in Strategic Planning and Competitive Advantage | VIEW |
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